Alex Reyes

Alex Reyes Email and Phone Number

Project Manager | Media, Entertainment and Gaming | Analytics, Marketing, Project Management @ Ayzenberg
los angeles, california, united states
Alex Reyes's Location
Los Angeles Metropolitan Area, United States
About Alex Reyes

Currently a Producer and Account Manager for BlkBx Creative Group. I manage a wonderful team of designers making digital content for Netflix, Sega, Warner Bros, and more. Former the Partnerships Manager for Turtle Beach and Digital Account Manager for Razer.I've been fortunate enough to work with some of the best content creators and brands in the gaming industry. From esports legends like OpTic Gaming, FaZe Clan and Astralis, to larger that life streamers like DrDisRespect, Castro_1021. I expanded Turtle Beach's headset placements at trade shows almost 8x in 2 year by building relationships with some of the biggest publishers and game devs in the industry. I've managed and been on the front line of community engagement activations at CWL events, TwitchCon, PAX, and E3, evangalizing the brand to thousands of fans. I've also pitched and help produce content that became a pillar of Turtle Beach's Elite Pro marketing plan, creating an event with OpTic producing their 2nd most watched stream of 2017, and 128k views on YouTube. I've grown my expertise in content marketing, influencer marketing, event management, community engagement, content calendars, social engagement, and product launches. And while being authentic and honest isn't always easy, in the long run, it builds a better fanbase. New marketing is here, partnerships, relationships, and authentic content bring people and keep them engaged, and my goal is to help brands grow their audience by managing the right partnership with the right people and strategies.

Alex Reyes's Current Company Details
Ayzenberg

Ayzenberg

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Project Manager | Media, Entertainment and Gaming | Analytics, Marketing, Project Management
los angeles, california, united states
Website:
ayzenberg.com
Employees:
216
Alex Reyes Work Experience Details
  • Ayzenberg
    Project Manager
    Ayzenberg Aug 2024 - Present
    Pasadena, California, United States
    -Led daily social media content production for a global FPS gaming brand, ensuring alignment with brand guidelines and audience engagement strategies across platforms. - Coordinated with account, creative, and community management teams to deliver high-quality content, balancing client feedback with creative goals. - Managed multiple projects and schedules simultaneously, optimizing scope, resources, and timing to meet dynamic campaign needs. - Oversaw project budgets and resource allocation, maintained meticulous attention to detail, and ensured all content met the highest quality standards for social distribution.
  • Blkbx Creative Group
    Producer + Project Manager
    Blkbx Creative Group Dec 2021 - Aug 2024
    Los Angeles, California, United States
    Manage creative marketing campaigns that will include both digital and social media components from inception to completion, acting as a critical hub between strategists, creatives, and client stakeholders. Exercise strong project management skills across internal design teams and ensure timely deliveries across multiple accounts. Managed a team of designers and artists across a portfolio of accounts, supporting a variety of marketing activations and creative asset delivery.
  • Blkbx Creative Group
    Senior Producer
    Blkbx Creative Group Dec 2021 - Aug 2024
    Los Angeles, California, United States
  • Intermedia Advertising
    Digital Account Manager
    Intermedia Advertising Jun 2018 - Mar 2020
    Greater Los Angeles Area
    Plan, develop, and execute digital and social marketing campaigns for Razer US. Perform competitive analysis and research and establish strategies to target an esports audience. Build and maintain client relationships by setting up creative asset reviews, weekly planning sessions, and encouraging open 2-way communication. Collect, analyze, and report actionable insights on a weekly basis on all digital and social campaigns to drive continuous optimization. Work closely with Razer and digital publishers, ensuring timely execution of ads and editorial content. Drove cost per lead down 54% in 3 months via social campaigns by testing multiple creative sets and audience segments, and actively engaging with consumers in Facebook/Instagram.Developed sku specific campaigns with various retail accounts, leveraging mid and lower funnel executions, with a planned ROAS of 3x.
  • Turtle Beach
    Partnerships Manager
    Turtle Beach Oct 2014 - Feb 2018
    Greater San Diego Area
    Proactively identified, evaluated, and managed various day to day relationships with video game studios, licensors, and content creators. Authored, pitched, and executed content and marketing plans to generate brand excitement, grow brand awareness and drive sales. Worked closely with our international marketing team, ensuring creative featuring our esports teams was localized properly for global audiences. Lead weekly meetings between customer advocacy and sales teams, to track customer return issues. Tracked, logged, and audited partner generated content, measuring against established metrics, and reported back to content creators and senior management. Advocated for the change away from “Tech inside the headset”, to understanding, mapping, and engaging with the customer journey, and developing content along those strategic guidelines.Successfully marketed and launched the Elite Pro: OpTic Edition, capitalizing on an opportunity to tell an emotional story with OpTic gaming, producing their 2nd most watched stream of 2017, and 128k views on YouTube.Presented pitches and helped produced eSport commercials in 2016 which garnered 3.1 million impressions and 75k engagements
  • Turtle Beach
    Trade Marketing Specialist
    Turtle Beach Jun 2014 - Oct 2014
    Greater San Diego Area
    Developed and maintained a strong partnership with 3rd party in-store marketing companies and national retailers. Oversaw deployment of over 4800 in store kiosks, including new kiosk and kiosk refreshes for national retailers. Worked with Marketing and Brand to ensure “in-store” media showcased key functions and features of product and aligns with overall brand strategy. Assisted with Go to Market strategy of consumer wireless models as well as professional grade models headsets.
  • Zumiez
    Logistics And Ecommerce Specialist
    Zumiez Mar 2012 - Jun 2014
    Corona, Ca
    I began as a Logistics Analyst after I graduated from Cal Poly with my Bachelors, and my role quickly expanded to everything from E-commerce, Marketing, Finance, Inventory, Loss Prevention and Supply Chain. I strive to learn everything I can about the business and have an impact wherever I can. From studying web and e-commerce analysis, optimizing the e-commerce experience to drive sales and customer satisfaction while providing 2 million is savings annually, opening new stores across the US, Canada and Europe, partnering with vendors to ensure quality product for our customers, to assisting with marketing events across the country, I've worn more than a few hats at Zumiez, and I wouldn't want it any other way.Lead analysis and RFP with the largest parcel carriers in the US, resulting in $18 million dollars in savings over a 3-year termGrew ecommerce business of net sales from 7.3% to 12.3% over 2 years, accounting for $8.9 million dollars in 2013.Identified 8% growth trend in U.S. East Coast sales, leading to shipping negotiations, driving cost down 4.3%.
  • Zumiez
    Store Manager
    Zumiez Nov 2010 - Mar 2012
    Greater Los Angeles Area
    I became a manager for one of the largest action sports retailers in the world while attending Cal Poly Pomona. I managed payroll, streamlined and eliminated wasteful operations, and drove sales up 200K in 1 year. I'm most proud of the people I trained, how we grew as a team, and how we strove to give back to the community that helped our skate shop thrive. This included team outings and recognition programs, a "Locals Only" recognition wall to celebrate our customers, and personalized incentives for my team. Sometimes that meant wearing costumes to work and making cakes for my team, and I loved it.
  • Amc Theatres
    Operations Manager
    Amc Theatres Mar 2007 - Nov 2010
    Greater Los Angeles Area
    I started in March 2007 as a part time employee. Within 6 months, I was a supervisor, and quickly rose to be a manager. I had the privilege of being trained by some of the best leaders and managers I've met in my career so far. I learned to value my work, value and celebrate my employees, and take ownership of any and every task I received. From mentoring numerous employees, many of who are now managers for AMC, to creating and implementing promos and procedures that are still used today, and being responsible for my fellow employees, AMC was one a fantastic first step in my ever growing career.

Alex Reyes Education Details

Frequently Asked Questions about Alex Reyes

What company does Alex Reyes work for?

Alex Reyes works for Ayzenberg

What is Alex Reyes's role at the current company?

Alex Reyes's current role is Project Manager | Media, Entertainment and Gaming | Analytics, Marketing, Project Management.

What schools did Alex Reyes attend?

Alex Reyes attended California State Polytechnic University-Pomona.

Who are Alex Reyes's colleagues?

Alex Reyes's colleagues are Christopher Myers, Emsley Helms, Ayz Analytics, Mahmoud Wael, Hannah Sanders, Gary Seastrom, Jillian Summers.

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