Publishing Operations Specialist Iii - Email Editorial And Marketing Manager
Current- Manage strategy, creative direction, content, and copy across 6 main newsletters (39 sends a week across multiple audiences), as well as 18 additional ongoing, short-run campaigns. These main newsletters include Weird History, Graveyard Shift, Anime Underground, Total Nerd, Watchworthy, and Ranker Random.- Manage annual deployment volume of over 50 million emails per year, continuously growing year over year- Optimize email campaign performance through testing, lifecycle management, personalization, and dynamic content management- Establish, execute, and improve email marketing strategies for consistent email subscriber growth and new customer acquisition- Design and implement overlays that serve on-site with interest targeting to collect new subscribers- Curate a "This Day In History" format for our Weird History newsletter, which requires hand-picking 180 pieces of content a month.- Developed 11 educational history courses called "Cultivating Curiosity" focusing on subjects like Ancient Egypt, the Middle Ages, Mythology, and World War II.