Alex Vickery Email & Phone Number

Brussels Metropolitan Area

Head of content marketing at one of Europe's leading insurtech scale-ups.- Developed and implemented Qover's content marketing & SEO strategies in order to drive ABM goals- Managed content creation process; overseeing all written and visual content for the website- Created compelling and digestible blog posts, white papers, infographics, thought leadership articles, web copy, demo videos, interviews, etc.- Ensured all content is consistent with company's tone, brand & mission- Optimised content based on analytics & reporting

Brussels Metropolitan Area

B2B copywriter at one of Europe's leading insurtech scale-ups.- Manage all website content, including B2B copy, video content, blog posts and case studies related to insurance, technology, fintech, sustainable mobility and the gig economy - Spearheaded and implemented SEO best practices across the Qover blog and website- Held a strategic role in a 14-month rebranding and category launch project to completely overhaul Qover's website, positioning, messaging and launch 'embedded insurance orchestration' on the market- Oversaw all copy and defined our tone of voice for key company initiatives such as the category launch, our core values, partnership announcements and more- Assisted with social media marketing campaigns- Facilitated communication between business development and marketing teams through strategic editorial meetings

Project manager for data-driven marketing performance company.- Hired and trained applicants as part of a new writer training program called ContentMatters- Coordinated all aspects of the writing process for a team of freelancers around the globe, including scheduling projects, supervising workflow and providing feedback to ensure work of the highest quality- Edited and SEO-optimized articles about email marketing, cybersecurity and freelancing for Website Planet

Madrid Area, Spain

Remote editor, copywriter and translator for Madrid-based content agency VeraContent.- Wrote and edited topical articles, blog posts, emails, social media and website copy for international clients like EDP, IE University, redk and Lookiero- Translated internal and external client communications from PT/ES to EN. Documents include blog posts, presentations, recipes, employee memos, internal policies and company-wide magazines- Edited and localized PT/ES to EN translations for the intended audience- Acted as community manager to grow audiences for client-specific social media pages

Founding product team member of an educational technology startup based in São Paulo, Brazil. Kodo is an immersive learning experience that helps young learners develop essential soft skills through magical storytelling and cutting-edge technology.- Oversaw the creation of dynamic course content for an innovative learning experience for young people in the US and Brazil- Managed copy and B2B/B2C communications in English and Portuguese from concept to delivery, which increased brand visibility and drove sales- Created a style guide that established a consistent tone extending to all products, features and marketing- Enhanced brand storytelling and contributed to startup growth through website copy, social media posts and campaigns- Crafted compelling stories and cutting-edge learning curricula for courses that encouraged young learners to learn while having fun- Collaborated cross-functionally with technical team members as well as our design and growth teams to ensure cohesive delivery of brand vision

Go-to editor for She Hit Refresh, a rapidly growing community that empowers women 30+ to break free from routine and live the life they've always wanted.- Oversaw written content for the ebook "I'm Outta Here! An American's Ultimate Visa Guide to Living in Europe"- Copyedited articles and blog posts using a sharp eye for errors, tone and flow

Madrid Area, Spain

Recipient of a post-graduate grant to design and implement school-wide English-language integration programs at CEIP Vicente Aleixandre in Madrid, Spain.- Taught English lessons to students ages 3-12 at a bilingual school- Created dynamic educational materials and lessons plans to enhance the curriculum, foster cross-cultural understanding and empower future grant recipients- Gave hands-on individual mentoring to students resulting in a passing rate of 96% on standardized exams- Innovated a cutting-edge e-learning curriculum that ensured an uninterrupted academic term during the 2020 COVID-19 crisis

Madrid Area, Spain

Remote copywriter for the leading New York City-based online career platform.- Crafted website copy for company profiles on The Muse, offering job seekers an inside look at a company's culture, traditions and hiring practices

Houston, Texas Area

Freelance writer for the go-to resource for food and restaurant obsessives.- Pitched article ideas and wrote about the vibrant Houston food and restaurant scene for Eater Houston

Austin/Houston

- Contributed lifestyle pieces for CultureMap outlets in Houston and Austin with a pulse on the cities' cultures

Austin, Texas Area

A social media and web management position for the alumni association of The University of Texas at Austin, an elite public research university. As the first person to hold this role, it entailed bringing the organization up-to-speed in digital spaces by designing a cohesive multichannel creative strategy.- Built social media accounts across various channels to create a global online community for 100,000+ University of Texas alumni- Utilized various social media tools with precision to drive engagement and increase followers by the tens of thousands, backed by analytics reports- Directed nuanced digital advertising campaigns media to promote campus events, fundraising projects, campus publications, and alumni newsletters- Developed the organization's voice on social media platforms and created a precedent adhered to by successors- Operated content management system (CMS) to write and publish content on The Alcalde, the alumni magazine website

- Contributed unique feature articles for millennial women

A local-level journalism position with the Austin, Texas affiliate of the American Broadcasting Company (ABC). A fast-paced role entailing research and fact-checking, writing, editing, social media management, and communication with high-profile figures.- Wrote and oversaw all digital daily news content for accuracy both written and factual- Liaised closely with reporters to share newsworthy stories with the general public via several social media and online platforms- Interviewed witnesses, leads, policymakers and local government officials with tact, nuance, and discretion

- Cultivated audience for niche Facebook pages- Compiled monthly social media analytics reports- Conducted social campaigns to increase audience and engagement

Bachelor Of Journalism, Journalism

Activities and Societies: Magazine Club, Her Campus Texas, Society of Professional Journalists, SHARE Volunteer

Exchange Student