Alexander V. Email & Phone Number

Санкт-Петербург, Россия

Digitalization and Product Strategies support of Enterprise customers. - Full cycle Product Development based on Scaled Agile Framework (SAFe).- Business Analysis from KPIs/OKR development to Product Features and backlog prioritization.- Product solutions research based on User Centric approach (Design Thinking workshops, CusDev, CJM, JTBD etc.) and business goals.- Product teams managing with agile approach/tools/artefacts.- Data Analysis: setup, visualization (dashboards, BI), analysis, operational decisions.Clients and Partners: Deloitte Russia, Estee Lauder Companies, Western Union, RUSAL.

Responsibilities Include:- Managing all the digital channels/assets across different regions and languages.- Customer Journey: mapping and implementing across all company websites.- Lead Generation and Conversion Increase across digital channels.- Business planning, Budgeting and Reporting.- Web Analysis (GA, YWM, Adobe SiteCatalyst), AB-testing etc.- Coordinating website related issues between international teams and depts.Achievements:- Development of new concept, structure, visuals, user interfaces of company websites. - Building of new technical platform (Drupal based) of company websites.- Complete redesign and restructuring of: http://www.fxclub.org, http://www.fxclub.com, http://www.traderacademy.ru, http://forexclub.biz.- Customer journey improvements. Implementation of new tools and services.- SEM (PPC) performance improvement (segmentation, budget optimisation etc).- Conversion increase via LPs (improved by 20-60% per group).- Launching new Trader Academy distance education website.

Moscow

Responsibilities Included:- Development and implementation of project-oriented company organization- Planning and optimization of projects activity grid- Managing a team of 20- Project managementAchievements:- Complete redesign of Rutube portal website incl. website functional changes- Development of new interfaces- Integration of Rutube portal with Mamba.ru service- Development of Channels functionality- Development of new video player- Development of new "showcase" promotion module- Implementation of new advertising formats for pages and video player- Development of partnership program “ADV Revenue sharing”- Promo-channels development (Disney, Tuborg, RedBull, TNT TV etc.)

Moscow

Responsibilities Included:- Branch office administration (including HR activities, assets procurement etc.)- Full budget responsibility, business plan preparation- Development and implementation of project-oriented company organization.- Project management- Coordination of project related issues between Moscow headquarter / Smolensk branch office / Outsourcing companies / CustomerAchievements:- Building of a company branch in town Smolensk city from the green field- Startup launch of: -- Social network Veshizm.ru (investor – Service of Business World Ltd.);-- Movie & TV Community «Vokrug.tv» (investor – Gazprom Media).

Responsibilities Included:• Agency representation while participation in tenders• Sales activities• Project planning and budgeting • Development of functional and technical specifications• Coordination of production activities• Digital Marketing support of the clientsAchievements:• Successful promotion for BAT (British American Tobacco) brands: Pall Mall, Vogue• Development of entertaining website and flash games for Pall Mall• Successful sales and Tender Offer defenses for private banking web-project for Investment Company Troika Dialog• Successful sales and Intranet concept development for MegaFon (one of three major mobile networks in Russia)• Successful sales of website concept to ABNAMRO Bank, DEKRA group of companies etc.

Responsibilities Included:• Digital communication strategy and digital activity development• Creation of complex solution for media-channels (in cooperation with ADV Group Companies: Lowe Adventa, McCann Ericsson, Universal McCann, Advert etc.) • Agency representation while participation in tenders• Sales activities• Project planning and budgeting • Development of functional and technical specifications• Coordination of production activities• Digital marketing support of the clientsAchievements:• Launching promos for MasterCard (New Year digital campaign)• Development and support of web-sites for Goodyear’s partnership program “Premio”• Successful banners campaign for Microsoft and Intel• Development of photographers community website for Hewlett Packard• Promo-site and flash games for Esso brand (Exxon Mobil)

Responsibilities Included:• Websites supports and new websites development • Prototypes, programming and coding (html, js, css)Achievements:• Development of promo-sites for Hewlett Packard• Development of promo-sites for Nokia• Prototypes development for Yandex (Mail, Lenta, Afisha etc)