Alex Walker

Alex Walker Email and Phone Number

CMO | Brand Strategist | New Business Lead | Marketing Communications | Business Leader @ Mercurae Law
Alex Walker's Location
London, England, United Kingdom, United Kingdom
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About Alex Walker

Award-winning CMO & Marketing Director with a proven track record delivering commercial results and enhancing major brands such as Sanofi, Johnson & Johnson, De-Longhi, Shell Retail, Mazda, WaterAid and Merlin.Senior-level account management experience, representing agencies working across Marketing, Consumer, Communications, Healthcare, Energy, Home Appliances, Motoring, SME and various pro bono initiatives. Consumer / Customer driven, with a reputation for consistent success from employing clear strategy, acute communication and innovation of execution. Global Brand Building with cross functional expertise in developing award-winning Brand Strategy and Creative Ideas, Integrated Consumer Journeys, UX, Service Design, Social Campaigns, Website & App Build, Shopper and Healthcare Professional Communications. Strengths and successes:• Brand and customer experience transformation • Turning household medicines into loved brands (Calpol, Imodium, Benadryl, Sudafed, Benylin, Allegra, Dulcolax)• Working with Kermit the frog!• Demand generation with a clear focus on marketing efficiency• Highly digital, in terms of channel mix and on-site experience• Skilled business leadership, beyond Marketing • Multi-sector and international perspective • Great communicator and brand ambassadorAwards include Cannes, Creative Circle, APG Gold, FWA, Revolution, Grammias & OTC Marketing, among others.

Alex Walker's Current Company Details
Mercurae Law

Mercurae Law

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CMO | Brand Strategist | New Business Lead | Marketing Communications | Business Leader
Alex Walker Work Experience Details
  • Voltaire Brand Inception
    Founder
    Voltaire Brand Inception Mar 2023 - Present
    London Area, United Kingdom
    voltairebrand.com
  • Mercurae Law
    Marketing And New Business
    Mercurae Law Jan 2021 - Present
    London Area, United Kingdom
  • Wpp
    Wpp Category Director
    Wpp Sep 2017 - Jun 2019
    London-Paris-Frankfurt
    Appointed to a Brand & Communications Team Lead role for consumer and healthcare professional activities in allergy & digestive health categories, WPP Team Empower.• Developed and implemented a new communications marketing model for Sanofi, enabling both Sanofi marketers and their agencies to adopt a new way of working, following acquisition of the Boehringer Ingelheim CHC business.• Leadership and motivation of a team comprised of a number of WPP agencies, including Y&R (advertising), Mindshare (media), VML (digital) and Ogilvy Health (professional). • Successfully delivered brand positioning and improved consumer journey model across 3 global brands, including planning and managing scaled production ‘events’.• Oversaw the redesign and upgrade of website, e-commerce & global online content.
  • J. Walter Thompson Worldwide
    Global Team Lead
    J. Walter Thompson Worldwide Sep 2015 - Aug 2017
    London, United Kingdom
    Promoted to the Global Team Lead for cough-cold, digestive health & eyecare categories.• Won 4 consecutive digital new business pitches in the UK, won against upcoming agencies• Subject matter expertise, acting as EMEA Lead for Pain Relief, and UK Lead for Paediatric• First Agency in J&J portfolio to score a perfect 10 for our work in their OTC business• Recognised for success, achieving awards at Cannes, Revolution, Gramia, Creative Circle & FWAJohnson & Johnson OTC - Global Team Lead OTC- Cough Cold, Digestive Health, Eyecare, Analgesic (Paeds) and Allergy categories- Global, Europe and UK responsibility- Brand Strategy & Creative- Integrated execution - Best in class CPG practices
  • J. Walter Thompson Worldwide
    Global Business Director
    J. Walter Thompson Worldwide Sep 2013 - Sep 2015
    Responsible for leading select client engagements, driving accounts acquisition, retention & growth by defining strategic approaches to pitch, win, service & grow JWT client portfolio. ➤ Practice Leadership, Strategy and Transformation• Streamlined 4 regional agency networks into one, driving adoption of best practices• Created global comms strategy and content strategy, aligned with business goals• Introduced a new global content management system (WPP’s Hogarth Agency)➤ Client Portfolio and Business Growth• Global Account Lead for Cough Cold, Digestive Health, Analgesic and Allergy categories• Established and managed senior level relationships with key clients and agency partners• Appointed to Business lead role within WPP joint venture between JWT & Hogarth• Acted as a Global Account Director for Kenwood (De'Longhi), leading brand strategy• Achieved success in role, doubling the agency business from £2m to £4m in a 4-years
  • J. Walter Thompson Worldwide
    Business Director
    J. Walter Thompson Worldwide Sep 2009 - Sep 2013
    Responsible for supporting Johnson & Johnson OTC EMEA division to make the biggest transformation possible through the intelligent use of advertising, digital and technology.• Offered the client strategic advice on Cough Cold, Digestive Health & Allergy categories• Helped client to make the biggest transformation possible through the intelligent use of advertising, digital and technology, inspiring and challenging stakeholders• Led the Listerine ‘'Power To Your Mouth' campaign, J&J's most creative campaign ever• Listerine campaign impacted all continents, with +10% sales increase worldwidePro Bono work- Merlin Charity - brand positioning- Wateraid - brand positioning
  • J. Walter Thompson London (Jwt London)
    Global Account Director
    J. Walter Thompson London (Jwt London) Mar 2004 - Sep 2009
    London, United Kingdom
    Full remit for global account management, working with the Shell Retail business across EMEA, including leading campaigns for V-Power, V-Power Diesel and Fuel Save Brands.• Definition and execution of global brand strategies, incl. cultivation of brand stewardship• Developed promotional materials & collateral for Shell Convenience retail business
  • Leo Burnett Group
    Account Manager
    Leo Burnett Group 2002 - 2004
    London, United Kingdom
    Appointed to Account Manager role within the McDonald’s Europe Family Business.• Engaged with clients to build strategy, conceptualise and deliver campaigns• Worked closely with McDonald’s partners including Disney, Pixar and Henson’s• Led the development of successful global 18 campaigns in 18 months• Developed and delivered comms materials for Pan-European use• Oversaw monthly Happy Meals promotions (TV, key visual)

Alex Walker Skills

Integrated Marketing Digital Strategy Digital Marketing Creative Strategy Advertising Online Advertising Direct Marketing Digital Media Brand Architecture Creative Direction Relationship Marketing Marketing Communications Customer Insight Mobile Marketing Brand Development Brand Management Marketing Strategy Interactive Advertising Interactive Marketing Media Planning Social Media Marketing

Alex Walker Education Details

Frequently Asked Questions about Alex Walker

What company does Alex Walker work for?

Alex Walker works for Mercurae Law

What is Alex Walker's role at the current company?

Alex Walker's current role is CMO | Brand Strategist | New Business Lead | Marketing Communications | Business Leader.

What is Alex Walker's email address?

Alex Walker's email address is al****@****wpp.com

What is Alex Walker's direct phone number?

Alex Walker's direct phone number is +121263*****

What schools did Alex Walker attend?

Alex Walker attended The University Of Edinburgh.

What skills is Alex Walker known for?

Alex Walker has skills like Integrated Marketing, Digital Strategy, Digital Marketing, Creative Strategy, Advertising, Online Advertising, Direct Marketing, Digital Media, Brand Architecture, Creative Direction, Relationship Marketing, Marketing Communications.

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