Alex Winger Email and Phone Number

As a Senior Analyst i am responsible for the following- Utilize SQL, Excel and additional proprietary tools to conduct in depth data analysis.-Plan/execute short term and long term Search strategies while considering a holistic view of the clients goals/other business initiatives.-Forecasting performance and recommending budgets accordingly.-Manage Google Adwords, Bing and Yahoo Gemini accounts according to Merkle/Industry best practices.-Manage Client relationship and Search marketing goals: While working with Display, Email, Social and Direct Mail teams to ensure all channels are working together.-Develop solutions for integrating 3rd party data in Clients Search program.I specifically enjoy and specialize in data/process auditing to make sure that decisions are being made on the most reliable information possible.

-Keyword quality audits, making additions and negations as needed within client accounts-Manage Budget pacing for multiple accounts at once-Writing and implementing ad copy within Engine Accounts-Frequent data analysis via weekly and ad hoc reporting based on client needs

Managing the software that ran the maintenance department, including history on all vehicles, parts and expense allocation.