Alex Workman Email & Phone Number

Regular editorial contributor of surf articles on the world's best surfers for the WSL. Live event production supporting the editorial team with the 2021 Australian leg.Delivering video production and editorial content, sub-editing, and supporting the team at the highest organisational standards. Collaborating with USA based Editors and Australian Editor.

Newrybar, NSW

Family operated macadamia farm and processor. Supplier of premium Australian macadamias to domestic and international customers. Roles & Responsibilities:Define media and marketing objectives through strategy & planning with management teamSocial media managerWebsite manager Develop photography/video content Deploy weekly newsletterEnsure all communication.

Byron Bay

Tracks is Australia's leading Surfing magazine with over 40 years of credibility.Role: Contribute weekly article for websiteRegular contributor to print magazine with feature articles on surfers, shapers and culture shifters in surf industry Produce photo/video content to support editorial features Online Editor as required when staff are on.

Sydney, Australia

• Manage and grow online numbers to Tracks’ website and social media platforms Facebook, Instagram, Twitter, YouTube & Vimeo. In addition, responsible for shaping and managing Tracks’ digital marketing and communications.
• Website: 100% increase in unique visits in past twelve months.
• Website: 500K impressions in December 2015 break records (55% new visitors).
• Facebook: 150% increase in fans in past twelve months.
• Instagram: 15% increase in followers in six months.
• Delivered successful campaigns across website and social media platforms.

Byron Bay

Digital content producer for local business with a focus on editorialMarketing consultant to local businesses in Byron BayDeveloping and implementing strategic marketing campaigns and responding to business needs

Lismore

• Develop local media, marketing and promotional campaigns to support increased enrolments and to enhance local reputation in the community. Highly evolved stakeholder engagement, communication, attention to detail and.
• Stakeholder relations: meeting with key teaching staff to analyse market opportunities, understand business needs and develop marketing collateral and activations to support identified objectives.
• Marketing execution: liaising with marketing team, internal staff, graphic designers and printers to develop marketing collateral including; researching learning objectives and job outcomes, developing copy, selecting.
• Media coordination: interviewing, writing and pitching student, staff and community success stories to secure local print, radio and television coverage.
• Increased engagement with audience on website and social media platforms
• Event coordination: liaising with internal staff and outside stakeholders to ensure successful execution of events.

Torquay, Victoria

• Working for a leading surf industry brand as an online journalist for the 2013 Rip Curl Pro Bells Beach. My position was focused on making decisions on what social media content would be useful to the production team.
• Collaborated with webmaster to create digital flip books for the 2013 Rip Curl Pro and Women’s Rip Curl that were published on multiple surf media websites.
• Music co-ordinator for daily highlights videos.

Northern Rivers

• Writing engaging music journalism reviews, previews, Q&A profiles and feature articles with top bands touring the Northern Rivers. Working to deadlines and co-ordinating with a team to effectively deliver high quality.
• Consistently met deadlines.
• All articles published to a major regional news source.