Alex Workman Email & Phone Number

Byron Bay, Nsw, Au

Regular editorial contributor of surf articles on the world's best surfers for the WSL. Live event production supporting the editorial team with the 2021 Australian leg.Delivering video production and editorial content, sub-editing, and supporting the team at the highest organisational standards. Collaborating with USA based Editors and Australian Editor in a fast-paced digital media publishing environment.

Newrybar, Nsw

Family operated macadamia farm and processor. Supplier of premium Australian macadamias to domestic and international customers. Roles & Responsibilities:Define media and marketing objectives through strategy & planning with management teamSocial media managerWebsite manager Develop photography/video content Deploy weekly newsletterEnsure all communication is professional and effective across all channels of business Work with National Sales rep to ensure sales targets are met through a targeted marketing strategy Manage graphic design, photography and all other design elements required to ensure the highest possible brand standards are met and marketing objectives achievedDevelop annual Grower contract with all staff Manage advertising accounts (print & digital)Facilitate weekly meeting to ensure stakeholder expectations are aligned with execution Manage Shopify orders from online storeAssist with export enquiries and all communication as required Management of key accounts as nominated by the DirectorLead strategic development with Directors to ensure business goals are achieved Develop and maintain up to date administrative procedures across factory and business

Byron Bay

Tracks is Australia's leading Surfing magazine with over 40 years of credibility.Role: Contribute weekly article for websiteRegular contributor to print magazine with feature articles on surfers, shapers and culture shifters in surf industry Produce photo/video content to support editorial features Online Editor as required when staff are on leave/assignment Manage social media platforms; Facebook, Instagram

Sydney, Australia

Manage and grow online numbers to Tracks’ website and social media platforms Facebook, Instagram, Twitter, YouTube & Vimeo. In addition, responsible for shaping and managing Tracks’ digital marketing and communications strategy and working with the marketing and editorial team. Content creator constructing engaging news stories that speaks to our audience and representative of the Tracks voice. Develop and coordinate campaigns and competitions from conceptualisation to conclusion. As an editor it is my role to make decisions on quality control, working with photographers, writers, filmmakers to find the best content for online, print and distribute electronic newsletters. Tracking results using Google analytics, SEO optimisation, to drive engagement with new, existing and potential audience numbers and advertising clients. Key accomplishments:• Website: 100% increase in unique visits in past twelve months. • Website: 500K impressions in December 2015 break records (55% new visitors). • Facebook: 150% increase in fans in past twelve months.• Instagram: 15% increase in followers in six months.• Delivered successful campaigns across website and social media platforms.• Increased engagement with audience on website and social media platforms.• Built strong relationships with new and existing clients.• Published multiple feature articles in print, online and produced successful film projects.

Byron Bay

Digital content producer for local business with a focus on editorialMarketing consultant to local businesses in Byron BayDeveloping and implementing strategic marketing campaigns and responding to business needs

Lismore

Develop local media, marketing and promotional campaigns to support increased enrolments and to enhance local reputation in the community. Highly evolved stakeholder engagement, communication, attention to detail and the ability to juggle many tasks simultaneously. Key accomplishments:• Stakeholder relations: meeting with key teaching staff to analyse market opportunities, understand business needs and develop marketing collateral and activations to support identified objectives. • Marketing execution: liaising with marketing team, internal staff, graphic designers and printers to develop marketing collateral including; researching learning objectives and job outcomes, developing copy, selecting images, drafting and proofing content. • Media coordination: interviewing, writing and pitching student, staff and community success stories to secure local print, radio and television coverage. • Increased engagement with audience on website and social media platforms• Event coordination: liaising with internal staff and outside stakeholders to ensure successful execution of events.

Torquay, Victoria

Working for a leading surf industry brand as an online journalist for the 2013 Rip Curl Pro Bells Beach. My position was focused on making decisions on what social media content would be useful to the production team used in a live broadcast. Copy writing, press releases and creative editorial was delivered daily to drive conversation and represent the brand and event. Data gathering, research and data entry into the website and mobile phone applications to provide support to the webmaster. Being acutely aware of meeting sponsor requirements, collecting assets to deliver to at the end of the event. Working as a team to ensure a high standard of webcast content, delivery and management. Key accomplishments:• Collaborated with webmaster to create digital flip books for the 2013 Rip Curl Pro and Women’s Rip Curl that were published on multiple surf media websites.• Music co-ordinator for daily highlights videos.

Northern Rivers

Writing engaging music journalism reviews, previews, Q&A profiles and feature articles with top bands touring the Northern Rivers. Working to deadlines and co-ordinating with a team to effectively deliver high quality music journalism. Key accomplishments:• Consistently met deadlines.• All articles published to a major regional news source.