Implemented Einstein Analytics dashboard summarizing pipeline progress for the sales funnel, including created (S0) and accepted (S1) pipeline, average annual recurring revenue from open opportunities, 12-month rolling aggregate, and AE / BDR engagement trendsPerformed ad-hoc analysis for C-Levels and stakeholders from both Marketing and Sales departments, employing statistical methods on customer dataProduced Campaign Sourced and Multi-Touched Attribution reports summarizing overall Marketing contribution to the pipeline. Collaborated with executives to reach consensus on Position-based attribution modelDeveloped Web Analytics dashboard using Google Data Studio. Presented relevant KPIs to marketing executives while highlighting actionable insight to encourage continuous conversion optimizationCollaborated with Head of Digital Marketing to optimize SEM campaigns across all Paid Media channels, leveraging account and vertical based methods for ongoing promotionsLaunched company-wide nurture strategy with the Marketing Operations team by performing deep analysis to surface target audience persona. Analysis also identified segments that require enrichment (i.e. highly engaged audience with low database volume)

Regularly met with General Managers and Marketing stakeholders to communicate data-driven, actionable insights that propelled business decisionsImplemented weekly marketing campaign dashboard to convey promotional progress; dashboard identified upticks in marketing channel performance and highlighted conversation points for continuous improvements Identified marketing touchpoints (Email, Social, SEO / SEM) instrumental in converting customers, enabling the development of audience persona for various brands in the companyDesigned post-event dashboards summarizing audience demographics, geolocation, web engagement / conversion trends, content effectiveness, and marketing channel performanceCarried out Customer Loyalty Analysis using Tableau visualization platform, highlighting active customer segments while identifying lapsed customersPioneered sentiment analysis methods to derive actionable insights from survey results by categorizing relevant keywords into sentiment brackets (positive, negative, and neutral)Discovered a year-over-year decline in web organic traffic that affected database health. Proposed cross-channel optimization strategies involving re-engagement nurture and SEOPerformed time series forecast to estimate future audience conversions. Analysis was made possible by applying channel conversion rate to the average number of customers acquired from previous yearsConducted database health analysis by creating an audience dashboard that displayed a 13 month overview of health KPIs, including active and emailable contacts within targetable groupsAnalyzed keywords accessed by audience from past promotional periods to deduce content consumption habits; applied findings to audience segmentation strategiesIntroduced content popularity ranking to event marketers by joining content preference scores from survey with site engagement metrics

Oversaw all Email Marketing activities for HDI, a multi-million dollar brand and the company's most profitable IT portfolioDeveloped Customer Engagement and Cross-channel, Lead Nurturing campaigns for 9 affinity-based audience groupsOrchestrated Marketing Automation implementation (Eloqua) as well as data migration for the HDI brandDesigned company level dashbaords encompassing email performance metrics, customer purchasing behavior and revenue data; officially ranked first place in MS Excel expertise through workplace competitionsCommunicated key metrics and insight to marketing stakeholders by analyzing email deploy frequency and audience overlapsCreated an auto-refresh, company-wide engagement dashboard that reflects key performance metrics for all major brands, serving as a platform to inform marketers of promotional progressSpearheaded data segmentation best practices by applying both explicit and implicit data gathered through prospects and customer baseIdentified loopholes in historically reviewed email performance reports; corrected inaccuracies and standardized KPIs / reporting frequenciesCoded, tested, and deployed promotional and transactional emails for the HDI brand, an average of 7 emails a weekTrained 5 Account Executives on Eloqua usage; eliminated old process in which sales emails were deployed without restrictions to prevent cannibalization of audience

Executed Marketing Automation responsibilities including lead database maintenance, lead research and sales ownership allocation within CRM systemIdentified active/dormant prospects, MQLs and QSOs via lead database segmentationCreated Logic-based automation rules as well as weekly marketing dashboard reports using Marketing Automation (Pardot)/CRM (Netsuite) systemsGlobalized geo-specific lead handoff reports capable of capturing first and last prospect touchpointsDesigned an automated email alert system in which prospects identified through web form submissions are intelligently distributed to the appropriate marketing ownersImplemented website and Google pay-per-click Landing pages using Marketing Automation system; enabled new leads generated by web content to be nurtured in Drip Marketing campaignOrganized tradeshow/conference logistics by communicating with event coordinators and gathering information on third party vendors. Prepared marketing collaterals to supplement company tradeshowsProcured tradeshow equipment and signage utilizing limited budget. Located cost effective vendors and conserved over $1000 from budgetPerformed budget expense forecast for marketing programs by analyzing current program activities and durationManaged social media channels including Facebook, Linkedin, Twitter, and Wikipedia. Distributed company messages regularly throughout social media outletsSingle-handedly converted all website marketing assets to new brand format after company merger. Collaborated with graphic designer to finalize template decisionsAdministered vendor procurement procedure by filing purchase requests and check orders for both marketing and sales departments. Collaborated regularly with Legal and Accounting departments to expedite contract approvals and outbound payments

Validated vouchers, invoices, debit memos, and bank transaction receipts with supporting documentsPerformed aging analysis for receivablesVerified payments for current liabilities and accounts receivablesActed as liaison between client and audit teamFacilitated Chinese to English translation for proposals and emails

Provided technical software and computer equipment assistance to the general campus publicSupported lab users on a one-on-one basis. Demonstrated familiarity with computers and the ability to relate relevant information to help-seekersMonitored computer lab to ensure proper usage of IT equipment

Performed data entry of detailed sales figures in company's information tracking systemOrganized and managed invoices, bills, and other company documents according to company filing systemProvided multifaceted office support, including managing supplies, communicating with customers and vendors, and assisting in general office maintenance