Digital Marketing Specialist
Current• Execution of editorial marketing and transactional emails, track key metrics on an ongoing basis, derive insights from results and share recommendations with the broader internal teams. • Customer obsession and the ability to dive deep into the consumer behavior details with exceptional communication skills. • Collaborate with Marketing, Merchandising, Creative, and Development teams to deliver support for omni-channel initiatives. • Conceptualize and execute email workflows and… Show more • Execution of editorial marketing and transactional emails, track key metrics on an ongoing basis, derive insights from results and share recommendations with the broader internal teams. • Customer obsession and the ability to dive deep into the consumer behavior details with exceptional communication skills. • Collaborate with Marketing, Merchandising, Creative, and Development teams to deliver support for omni-channel initiatives. • Conceptualize and execute email workflows and automation rules that deliver on data-driven, dynamic and personalized content strategies. • Support the communication of key messaging through multi-channel marketing including emails, SMS, push, and site channels to ensure cohesive messaging throughout, ultimately driving sales and conversion.• Build A/B testing methodology for assigned campaigns to enhance engagement and deliverability. • Responsible for maintaining the integrity of contact segments, lists, and engagement levels. • Analyze email trends, spot patterns, and suggest ideas to improve campaigns to be on par with best practices and advancing email marketing strategies. • Project manage the Phases of SAP and email integration to ensure seamless transition. Show less