Alexa Emerson Email & Phone Number

Lead the creative strategy to ensure big brand and product ideas are powerfully brought to life, balancing brand identity with target audience, while distilling complex narratives in easy-to-understand approaches.Responsible for the development and execution of comprehensive brand strategies that increase awareness and market presence and contribute to sales pipeline.Manage all campaign touchpoints, including key internal stakeholders, agency relationships, and partner participation, to ensure smooth and effective implementation.Utilize an integrated marketing approach to turn campaign impressions into leads, resulting in our lowest average cost per click and most successful brand campaign to date.Maintain corporate social media accounts, including content creation, graphic coordination, employee amplification, and vendor management, working cross-functionally to optimize marketing strategies that enhance how JumpCloud connects with its audience. Saw a 208% increase in LinkedIn followers over two years.Executive produce a flagship podcast program that balances company priorities with thought leadership in order to reach key new audience segments.Partner with HR and executive leadership to coordinate internal communications: implemented the strategic messaging architecture that aligns company goals with values, streamlined the distribution of company priorities through a new internal newsletter, and created a new employer brand to keep employees informed, engaged, and driven.

Built and launched the community Meetups Program, growing the network to over 850 members as well as organizing and facilitating meetup events across twenty cities and six countries to establish peer-to-peer networks as well as drive customer loyalty/retention.Coordinated, produced, and hosted “The IT Hour” – a weekly livestream featuring product demonstrations, industry guest speakers, and IT news.Worked with cross functional partners to integrate community across the organization.Partnered with global teams to establish program frameworks that scale in the growing regions.

Produce content and experiences that inspire audiences to connect and learn through compelling stories, strategic programs, timely messaging, and engaging campaigns Work with cross-functional teams and key stakeholders to create conference objectives and themes Develop creative messaging from ideation to execution, including run of show storyboarding, video scripting and production, innovative copywriting, and pre-and post-conference digital content consumptions Project manage a team to balance intricate logistical details while creating and maintaining event agendas for 8+ conferences per yearSource, secure, and coordinate conference speakers including vendor executives, industry experts, motivational keynotes, and company executivesManage custom sponsorship packages to maximize vendor ROI and contribute to customer experience, bringing in marketing revenue over $5M annuallyUtilize strategic thinking to take broad visions and concepts and develop structured plans, actions, and measurable post-event metrics resulting in continual improvementAdapt quickly and efficiently to fast-changing environments – over the past year, have successfully transitioned to virtual events, managing content, coordinating platform

Responsible for planning, managing and executing all large SYNNEX conferences, including program agenda and content, registration, conference communications, design projects and on-site implementation.Act as liaison between executives, marketing teams, and business units to coordinate conference themes, communicate requirements, and produce content.Create custom sponsorship packages that not only maximize vendor ROI but also ensure the best possible content for the best possible customer experience. Organize vendor funding and sponsorships, maintaining master tracking spreadsheets.Coordinate with production team to ensure all aspects of conference run smoothly.

Clemson, Sc

Utilized industry-standard Radian6 software to research and analyze social media data related to presidential election.Partnered with WYFF News 4 (NBC's local affiliate) as part of Commitment 2016 special coverage coordinating weekly story ideas.Participated in television interviews related to social media and the 2016 election.Collaborated with team members to compile weekly press releases highlighting social media findings.

Clemson, Sc

Wrote articles on behalf of Clemson Media Relations for the weekly e-newletter "Inside Clemson."Coordinated and conducted interviews with Clemson faculty, staff, and administration.Collaborated with team members to brainstorm ideas for future publications.Developed and oversaw implementation of a new column "Meet a Tiger," a feature article that allows readers to get to know faculty quickly, easily, and on a more personal level.

Greenville, South Carolina Area

Worked with clients to determine needs and created subsequent strategic plans in order to maintain positive public perception.Extensive social media work - created content for internal social media platforms and developed social media calendars for clients following analysis.Assisted in event planning, message development, media pitches, graphic design and campaign analysis for clients across Upstate industries.

Cape Canaveral, Fl

Created/updated content for websites of various Florida state parks managed by Cape Leisure Corporation.Met with park managers and toured facilities as part of research and information gathering.Oversaw design and implementation of websites for multiple Florida State Parks by coordinating with advertising agencies.