Alexa Phillips Email & Phone Number

Beaverton, Oregon, United States

• Support executive communications strategy for NIKE’s Chief Technology Officer (CTO), elevating the CTO’s key business priorities through storytelling and boosting team engagement through producing meetings and events.• Serve as project manager (PM) for the opening of a museum-like exhibit at Nike World Headquarters highlighting game-changing moments Nike’s been part of over the past 50+ years, as well as how Nike is impacting the current and future world of sport through innovation, culture and style. In addition to my role as the PM, I led the creative vision, storytelling and build for a section of the exhibit focused on Skateboarding and Breaking (breakdancing).

Beaverton, Oregon, United States

• Lead executive communications strategy for NIKE’s Chief Operating Officer (COO), amplifying the COO’s voice to accelerate Nike’s corporate narrative and business priorities, as well as celebrate the work of the team.• Develop and drive an end-to-end strategy to produce a two-day VIP experience for over 100 Nike employees nominated for internal awards. Responsibilities include managing the workback plan, communications plan, run of show, event logistics, internal website content creation, and more.• Lead the programming for a 5k run/walk event at Nike World Headquarters for over 3k employees, professional athletes and influencers — helping build community and connection through the power of sport.• Drive editorial strategy for the Global Operations and Technology team of over 20k employees around the world. From creating videos to articles to emails, I’ve fueled storytelling and created content via multiple channels to inspire, inform and connect teammates.• Produce experiences and activations to engage and energize employees around major business, sport and culture moments, from World Cup to All-Team Meetings to “Nike-only holidays” such as ‘Just Do It Day’ and ‘Air Max Day.’

Beaverton, Oregon, United States

• Drive leadership communications, employee communications, and team engagement strategy for APLA's Digital team • Lead internal and external storytelling for APLA's Digital team and business • Support planning and execution of team engagement events for APLA One Nike Marketplace

Beaverton, Oregon

• Lead Store and Employee Communications for APLA Nike Direct, including internal storytelling, strategy and engagement• Support Digital, External and Media engagement and communications across APLA • Assist with local and international event planning and execution, including content creation and attendee coordination for more than 200 attendees

Beaverton, Oregon

• Create and drive communications to ensure executive messaging and store campaigns effectively reach Nike Direct teams across APLA• Support employee engagement activations and storytelling around major sport, Brand and retail moments• Assist with local and international event planning and execution, including content creation and attendee coordination for more than 200 attendees

Carrboro, Nc

• Improved operational efficiency for product detail page merchandising by 25%, increasing the rate of product additions and available merchandise on e-commerce, while improving relevant suggested products and creative product descriptions• Contributed to increasing e-commerce conversion rate by 42% through product detail page merchandising, directly impacting sales for individual products and helping the company achieve it's goal of overall e-commerce year-over-year growth of 200%• Designed and created marketing pages for brand vendors to showcase products and promotions

Beaverton, Oregon

• Created a strategy deck, editorial calendar and content deck for an internal newsletter• Conducted in-depth research on newsletter platforms and formats, and partnered with a design agency to produce the newsletter • Presented research to internship manager and two Global Communications stakeholders on how to better engage millennial employees in Nike stores• Produced three stories posted on an internal Nike website after gathering content and imagery • Collaborated with eight interns on a cross-functional project to improve Nike's employee community engagement in Europe. The research and solutions were presented to a group of Nike executives, interns and intern managers

Chapel Hill, Nc

• Developed PR initiatives to increase brand recognition and museum members, including a public relations plan, news releases, fliers, social media posts, and a communication audit• Produced two promotional videos after compiling photography and video footage

Chapel Hill, Nc

• Advertised and marketed merchandise and store events on social media platforms and in-person on UNC Chapel Hill's campus • Organized and merchandised new products • Assisted customers on the sales floor and focused on creating the ultimate customer experience

Carrboro, Nc

• Enhanced the customer experience through expertise of the Fit process for running shoes, apparel, and accessories/gear • Assisted with set up and product merchandising for the Nike Women’s Half Marathon mobile retail in San Francisco

Bachelor Of Arts (B.A.) Media And Journalism, Public Relations

Activities and Societies: UNC Club Cross Country and Track, Sports Communication Certificate Program

Education record

Activities and Societies: Cross Country and Track, Class Council, Habitat for Humanity, National Honor Society