Marketing Specialist And Project Manager
Current● Utilizes SEO (Google Ads, Adwords) as well as electronic forms for lead generation. ● Builds new materials libraries with fresh website copy, graphics, collateral and video to enhance and support campaigns.● Coordinates monthly email marketing campaigns for lead and customer audiences. ● Plans and executes internal/external marketing events (in-person and virtual). ● Answers Marketing and Sales department inquiries by email and webchat.● Serves as Project Manager for NAPA Auto Parts clients. In this role, I have also coordinated the branding of two new software products: CourtPro, an eFiling and Case Management solution for Pennsylvania Civil Courts, and Autovation AR, an invoice and statement management system for NAPA Auto Parts stores nationwide.