Alexa Graves Email & Phone Number

Vancouver, British Columbia, Canada

An agency specializing in brand design, social media content creation, and photo/video production & editing.

Vancouver

Communication agency specializing in digital marketing campaigns, communication strategy, and search engine optimized copywriting.

Vancouver, Bc

I created professional original copy for hundreds of high profile clients while working for Convertus. My role expanded past the confines of a writer, and I also undertook project management and team management roles. Some of my responsibilities included: -Creating original landing page designs, prioritizing conversion rate optimization and user experience - Coordinating with internal Search Team to create compelling content to effectively communicate brand, product, and client needs-Managing and training a team of external writers - Strategic keyword implementation for on page SEO and off page SEO

Vancouver

As an organic search specialist my responsibilities included improving the digital presence for over 100 dealerships across Canada.• Implementing relevant keyword strategy throughout the client’s entire website and landing pages. • Google Analytics analysis • Conversion rate optimization for landing pages • Incorporating SEO title, optimized copy and meta description optimization• Generating monthly client performance reports

Ottawa Ontario

•Led two tutorial groups for J1000, which is a first-year journalism course at Carleton University. •Responsible for grading all assignments and deciding final grades.•Edited all written work with an emphasis on proper grammar and clear, concise writing to help students develop their copywriting skills. •Engaged the students in discussions, while educating and highlighting key points. •Created positive relationships with the students, and provided ongoing constructive assessments based on individual needs.

Royal Roads University, Victoria B.C.

• Managed all social media accounts to increase engagement, gain volunteers, and build brand awareness. • Designed a website, created graphics and managed all of the digital marketing initiatives. • Developed and executed a communication plan that increased engagement and brand awareness.

Toronto

•Cultivated and strengthened relationships with high-profile sources. •Arranged and conducted interviews with sources, undertook extensive background research for each story and produced show greens, which were used to guide the host through the interviews during live broadcasts.

Oshawa Ontario

•Created daily reporter packages that went to air, under a tight deadline.•Balanced many responsibilities, while in a high-pressure environment, such as pitching story ideas during meetings, finding sources and conducting interviews, shooting b-roll footage, writing scripts, and recording live broadcasts.

Digital Marketing

Digital marketing strategy Search engine optimization Google Analytics Google Adwords campaign building Social media management.

Bachelor Of Arts In Professional Communication, Communication And Media Studies

Activities and Societies: Health Editor and Copywriter, Hatley Herald Newspaper

Business Studies

I supplemented my journalism studies with courses in environment and entrepreneurship.

Broadcast Journalism Diploma, Broadcast Journalism, Honours

•Hosted our weekly student newscast the Eye on Sheridan, and produced short documentaries for our magazine show, Zero 2 One.

Bachelor Of Arts - Ba, Communication And Media Studies

Bachelor Of Arts - Ba, Communication And Media Studies