Alexander Bradley Email & Phone Number

Houston, Texas, Us

• Led the Supply Chain ABM campaign, achieving a 28% ROI and increasing engagement rates by 11.85% through strategic content and channel optimization.• Implemented strategic methodologies and led rigorous experimentation and testing within ABM campaigns, optimizing tactics to enhance target engagement and drive continuous improvement in marketing performance.• Oversaw digital marketing initiatives that significantly expanded market engagement, improving interaction rates in competitive sectors.• Worked collaboratively with cross-functional teams to enhance marketing automation and segmentation, aligning efforts with corporate goals and improving campaign efficiency.

Houston, Texas, Us

• Pioneered growth marketing strategies leading to an 18% surplus in marketing pipeline goals, highlighted by a robust 8% CTR and 14% conversion rate, showcasing proficiency in optimizing customer acquisition channels.• Fostered collaboration between product marketing and cross-departmental teams to deploy innovative campaign strategies, resulting in a 35% rise in revenue for 3 key products.• Amplified trade show and webinar impact through data-driven content strategies, achieving a 90% surge in marketing-generated opportunities.• Optimized lead generation through strategic testing of webpages that showed a boost of 100% increase in submission rates and a 28% jump in time spent on the page.• Developed essential materials such as social ads, google ads, display ads, marketing emails, and sales enablement materials.

• Led brand strategy and oversaw the execution of messaging and omnichannel campaigns.• Grew product positioning by 22% and guided continued expansion across multiple B2B markets.• Contributed materially to 36% of quarterly sales through a comprehensive product-specific strategy.• Delivered predictable and sustainable increases in marketing-qualified leads with an intensive marketing technology stack. Served as a key participant in overall enterprise ROI growth.

Grand Rapids, Michigan, Us

A niche film school in the Midwest that provides students with hands-on experience, so they are prepared for the demands of the film industry. My role included the oversight of internal and external marketing teams, content development, integrated marketing, CRM administration, marketing automation, and sales management.• Increased qualified leads by 145% in less than 12 months.• Designed and launched targeted digital campaigns that produced a 31% increase in leads at a 9% lower cost.• Redirected email marketing with innovations toward improved market segmentation. Identified and attracted better potential clients through this communications and messaging approach

Anchor & Firth is a marketing agency that serves entrepreneurs and small to medium businesses by helping them to clarify the value of their products and tell their stories in compelling ways. My role incorporated direct interaction with clients to understand their business goals, devise integrated campaigns, and provide the company with ongoing marketing tools and support.• Oversaw marketing and branding strategies and directed implementation for clients, including technology, SaaS, manufacturing, and adult learning/post-secondary education. Worked directly with client marketing and senior executive teams to drive trackable results and ROI.• Produced a 233% increase in gross revenue through a specific social media, email, and SEO initiative. Emphasized web design for enhanced customer experience (CX), conversion, and retention for a Midwest technology client. • Leveraged social media and email, including a specific LinkedIn strategy, that was a catalyst for a manufacturing client reaching $1.6M in revenue by its second quarter.• Boosted product positioning for a client by 26.3% in a highly competitive food and beverage space.

Grand Rapids, Mi, Us

My role was to leverage a team of 12 admissions personnel and the internal and external marketing teams to develop an array of strategic marketing and sales strategies to increase the flow of incoming students. My contributions mainly centered on clarifying the value proposition, simplifying messaging, automating marketing, and creating a customer-centric experience with the school's brands.• Created and implemented a rebranding strategy that directly generated 18% in increased revenue totaling $1.6M and $4.3M projected additional revenue.• Cultivated collaborative marketing efforts that grew secondary revenue streams by 282%.• Increased revenue and retention through an insightful and intuitive email automation strategy.• Managed a $750K budget surplus while generating growth in all verticals.

Synergy Marketing provides a software suite of SaaS products to small and medium-sized businesses. The software provided tools to improve and streamline marketing efforts that would have otherwise been beyond their skillset.• Developed target personas and lead-generation engines to capture marketing qualified leads (MQL)• Increased revenue by 18% through omnichannel marketing automation and strategic planning• Leveraged robust audience segmentation and email marketing campaigns for market growth

As the business manager, I was responsible for a team of 6 professionals directly involved in customer engagement while pushing for new customer acquisition. • Reduced budget overhead by 12% to run a leaner business without sacrificing growth. • Designed a targeted campaign that increased digital reputation from 4.4 to 4.8 on Google local and raised the client base by 25%.• Customer retention and anti-churn campaigns produced customer loyalty and increased market share.

Grand Rapids, Mi, Us

• Assisted in bottom-of-the-funnel (BOFU) marketing to secure adult learners for online education.• Deployed lifecycle strategies to provide a smooth onboarding process and ensure customer retention.• Provided direct communication to prospects with a commitment to customer obsession.

Lynchburg, Va, Us

• Researched to support senior management decision-making through rapid organizational growth. Designed and executed direct contact, first-person surveys, polls, focus groups, and assessments.• Provided robust data visualization for internal stakeholders using Tableau.• Helped with rapid identification of adult learners with educational risk profiles to offer intervention and support and suggested appropriate resources for assistance to improve educational outcomes.

Lynchburg, Va, Us

• Discovery of individual educational goals and providing a plan of action• Delivered direct customer communication and academic support• Employed lifecycle strategies to retain students and upsell them on advanced degrees

Master Of Arts (M.A.), International/Global Studies (Thesis Pending)

Bachelor Of Science (B.S.), Philosophy And Religious Studies