Alexander Bradley Email & Phone Number

Houston, Texas, US

• Led the Supply Chain ABM campaign, achieving a 28% ROI and increasing engagement rates by 11.85% through strategic content and channel optimization.
• Implemented strategic methodologies and led rigorous experimentation and testing within ABM campaigns, optimizing tactics to enhance target engagement and drive continuous improvement in marketing performance.
• Oversaw digital marketing initiatives that significantly expanded market engagement, improving interaction rates in competitive sectors.
• Worked collaboratively with cross-functional teams to enhance marketing automation and segmentation, aligning efforts with corporate goals and improving campaign efficiency.

Houston, Texas, US

• Pioneered growth marketing strategies leading to an 18% surplus in marketing pipeline goals, highlighted by a robust 8% CTR and 14% conversion rate, showcasing proficiency in optimizing customer acquisition channels.
• Fostered collaboration between product marketing and cross-departmental teams to deploy innovative campaign strategies, resulting in a 35% rise in revenue for 3 key products.
• Amplified trade show and webinar impact through data-driven content strategies, achieving a 90% surge in marketing-generated opportunities.
• Optimized lead generation through strategic testing of webpages that showed a boost of 100% increase in submission rates and a 28% jump in time spent on the page.
• Developed essential materials such as social ads, google ads, display ads, marketing emails, and sales enablement materials.

• Led brand strategy and oversaw the execution of messaging and omnichannel campaigns.
• Grew product positioning by 22% and guided continued expansion across multiple B2B markets.
• Contributed materially to 36% of quarterly sales through a comprehensive product-specific strategy.
• Delivered predictable and sustainable increases in marketing-qualified leads with an intensive marketing technology stack. Served as a key participant in overall enterprise ROI growth.

Grand Rapids, Michigan, US

• A niche film school in the Midwest that provides students with hands-on experience, so they are prepared for the demands of the film industry. My role included the oversight of internal and external marketing teams.
• Increased qualified leads by 145% in less than 12 months.
• Designed and launched targeted digital campaigns that produced a 31% increase in leads at a 9% lower cost.
• Redirected email marketing with innovations toward improved market segmentation. Identified and attracted better potential clients through this communications and messaging approach

• Anchor & Firth is a marketing agency that serves entrepreneurs and small to medium businesses by helping them to clarify the value of their products and tell their stories in compelling ways. My role incorporated.
• Oversaw marketing and branding strategies and directed implementation for clients, including technology, SaaS, manufacturing, and adult learning/post-secondary education. Worked directly with client marketing and.
• Produced a 233% increase in gross revenue through a specific social media, email, and SEO initiative. Emphasized web design for enhanced customer experience (CX), conversion, and retention for a Midwest technology.
• Leveraged social media and email, including a specific LinkedIn strategy, that was a catalyst for a manufacturing client reaching $1.6M in revenue by its second quarter.
• Boosted product positioning for a client by 26.3% in a highly competitive food and beverage space.

Grand Rapids, MI, US

• My role was to leverage a team of 12 admissions personnel and the internal and external marketing teams to develop an array of strategic marketing and sales strategies to increase the flow of incoming students. My.
• Created and implemented a rebranding strategy that directly generated 18% in increased revenue totaling $1.6M and $4.3M projected additional revenue.
• Cultivated collaborative marketing efforts that grew secondary revenue streams by 282%.
• Increased revenue and retention through an insightful and intuitive email automation strategy.
• Managed a $750K budget surplus while generating growth in all verticals.

• Synergy Marketing provides a software suite of SaaS products to small and medium-sized businesses. The software provided tools to improve and streamline marketing efforts that would have otherwise been beyond their.
• Developed target personas and lead-generation engines to capture marketing qualified leads (MQL)
• Increased revenue by 18% through omnichannel marketing automation and strategic planning
• Leveraged robust audience segmentation and email marketing campaigns for market growth

• As the business manager, I was responsible for a team of 6 professionals directly involved in customer engagement while pushing for new customer acquisition.
• Reduced budget overhead by 12% to run a leaner business without sacrificing growth.
• Designed a targeted campaign that increased digital reputation from 4.4 to 4.8 on Google local and raised the client base by 25%.
• Customer retention and anti-churn campaigns produced customer loyalty and increased market share.

Grand Rapids, MI, US

• Assisted in bottom-of-the-funnel (BOFU) marketing to secure adult learners for online education.
• Deployed lifecycle strategies to provide a smooth onboarding process and ensure customer retention.
• Provided direct communication to prospects with a commitment to customer obsession.

Lynchburg, VA, US

• Researched to support senior management decision-making through rapid organizational growth. Designed and executed direct contact, first-person surveys, polls, focus groups, and assessments.
• Provided robust data visualization for internal stakeholders using Tableau.
• Helped with rapid identification of adult learners with educational risk profiles to offer intervention and support and suggested appropriate resources for assistance to improve educational outcomes.

Lynchburg, VA, US

• Discovery of individual educational goals and providing a plan of action
• Delivered direct customer communication and academic support
• Employed lifecycle strategies to retain students and upsell them on advanced degrees

Master Of Arts (M.A.), International/Global Studies (Thesis Pending)

Bachelor Of Science (B.S.), Philosophy And Religious Studies