Alexander Grachev Email & Phone Number

B2B sector: Smart Cities, IoT, SaaS products, Electronics products, Industrial equipment, Industrial RobotsKPI’s: Lead generation, Profitability increase, Cost optimization, ROI, SEO optimization, Marketing Strategy developmentAchievements:-Lead generation thru SEO, SMM and PR. -7 new accounts with over $10 Mln. in revenue.-200+ opportunities in pipeline with over $50 Mln. in potential revenue.-Organic Traffic increase from 0 to 1600 monthly visits-Organic SMM follower increase 2-5% monthly, ER% increases from an average of 2-6% depending on channel.-Product knowledge base creation for Distributors.-Product Sell in presentation creation for Sales department.-Blogging and back link creation.-YT educational content creation.Other areas of responsibility:-Web site DR and Health Score.-Cross department communication.-Traffic analysis (Google analytics).-SMM performance analysis.-Market and competitor analysis.-Reporting.-Content creation.-TA research.

Moscow, Moscow City, Russia

Increased category profitability 2 times YoY. Reduced marketing spending by 3% from NS versus set KPI during budget through close review of each marketing activity.Increased the number of visits by over 60% and conversion in own e-commerce channel, by improving communication with customer and customer journey through digital marketing.Prepared budgets and ensured P&L control.Managed GTM plan and product lifecycle.Executed digital marketing campaigns to promote products.Conducted market analysis.Implemented risk management strategies.Developed product launch plans, support strategies, and customer acquisition/retention programs and increased customer database by 7% Handled supply and sales operations.Facilitated cross-departmental communication.Provided visualized reports to top management.Conducted product presentations.Oversaw SAP operations, including commercial conditions, promotions, reporting, and stock control.

Moscow City, Russia

Performed competitive analysis and SWOT assessments.Developed marketing strategies and implemented sales and promotional activities.Positioned products effectively through price positioning strategies.Controlled purchase, sales, and inventory planning.Presented product features and benefits to stakeholders.Prepared category P&L statements.Collaborated with marketing, sales, supply chain, and legal departments.

Moscow City, Russia

Developed portfolio plans for smartphones and accessories.Implemented pricing and promotional strategies.Led product launch initiatives and collaborated with sales and marketing teams.Conducted market and competition analysis.Managed PSI (Purchase, Sales, and Inventory) for effective supply chain operations.Planned and executed road shows, ATL, BTL events, and press events with the marketing team and PR.

Moscow City, Russia

Managed certification, notification, and declaration processes for products.Controlled inventory planning and facilitated PO placement and delivery.Ensured accurate master data control in SAP.Collaborated with customs and brokers.Interacted with the sales team to optimize supply chain operations.Led the launch of new products.Managed claims and handled business management interactions.

Moscow City, Russia

Managed factoring of buyer shipments and billing processes in SAP.Handled price protection and retro correction.Prepared sales and balance reports.Processed company expenses.Calculated and realized bonuses.Performed bank statement reconciliation in SAP.Assisted with company audits.Managed document flow and AR contract control.

Foreign Languages

Training, Exel

Advanced Microsoft Exel course. 20 Hours.