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Alexander Grachev is listed as Product Management & Product Marketing at Self Employed, a company with 209837 employees, based in Abu Dhabi Emirate, United Arab Emirates, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Alexander Grachev.
Alexander Grachev previously worked as Product Marketing Manager at Self Employed and Product Marketing Department Head, XPERIA at Sony Electronics. Alexander Grachev holds Foreign Languages from Moscow State Linguistic University.
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SummaryProfessional with diverse experience in accounting, logistics, and product marketing. Led a team of 4 employees to double the contribution profit of the Xperia category, surpassing the set KPI for the past 2 years. Implemented a comprehensive communication and PDCA cycle strategy to enhance target audience engagement through digital marketing. Employed strategic frameworks such as 4P, SWOT, and 3D marketing to optimize customer journey and product awareness. Achieved effective cost controls for variable SGA expenses, optimizing A&P budget allocation for maximum ROI and conversion. Conducted detailed analysis of digital campaigns, leveraging experience and statistics for continuous improvement.Core Competencies• Brand Management• Product Management• Product Marketing• Team Management• Sales & Marketing• Business Strategy• P&L Management• Risk Management• Adobe Analytics• SAP• Microsoft Office
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B2B sector: Smart Cities, IoT, SaaS products, Electronics products, Industrial equipment, Industrial RobotsKPI’s: Lead generation, Profitability increase, Cost optimization, ROI, SEO optimization, Marketing Strategy developmentAchievements:-Lead generation thru SEO, SMM and PR. -7 new accounts with over $10 Mln. in revenue.-200+ opportunities in pipeline.
Moscow, Moscow City, Russia
Increased category profitability 2 times YoY. Reduced marketing spending by 3% from NS versus set KPI during budget through close review of each marketing activity.Increased the number of visits by over 60% and conversion in own e-commerce channel, by improving communication with customer and customer journey through digital marketing.Prepared budgets and.
Moscow City, Russia
Performed competitive analysis and SWOT assessments.Developed marketing strategies and implemented sales and promotional activities.Positioned products effectively through price positioning strategies.Controlled purchase, sales, and inventory planning.Presented product features and benefits to stakeholders.Prepared category P&L statements.Collaborated with.
Moscow City, Russia
Developed portfolio plans for smartphones and accessories.Implemented pricing and promotional strategies.Led product launch initiatives and collaborated with sales and marketing teams.Conducted market and competition analysis.Managed PSI (Purchase, Sales, and Inventory) for effective supply chain operations.Planned and executed road shows, ATL, BTL events.
Moscow City, Russia
Managed certification, notification, and declaration processes for products.Controlled inventory planning and facilitated PO placement and delivery.Ensured accurate master data control in SAP.Collaborated with customs and brokers.Interacted with the sales team to optimize supply chain operations.Led the launch of new products.Managed claims and handled.
Moscow City, Russia
Managed factoring of buyer shipments and billing processes in SAP.Handled price protection and retro correction.Prepared sales and balance reports.Processed company expenses.Calculated and realized bonuses.Performed bank statement reconciliation in SAP.Assisted with company audits.Managed document flow and AR contract control.
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Alexander Grachev works for Self Employed.
Alexander Grachev is listed as Product Management & Product Marketing at Self Employed.
Alexander Grachev is based in Abu Dhabi Emirate, United Arab Emirates, United Arab Emirates while working with Self Employed.
Alexander Grachev has worked for Self Employed, Sony Electronics, and Sony Mobile Communications.
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Alexander Grachev holds Foreign Languages from Moscow State Linguistic University.
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