- Oversee a team of social media strategists working across influencer campaigns, content strategy, and rapid response communications- Serve as Account Director by overseeing scopes of work, budgeting, strategy development, and team management- Responsible for business development, staffing and resourcing, and professional growth- Expertise in content strategy, influencer engagement, emerging social trends, and integration with media relationsClient list includes: American Cancer Society, Vera Institute of Justice, Planned Parenthood, Human Rights Campaign, SEIU, and many more.

Developed and implemented social media strategies across platforms for non-profit clients to drive engagement, advocacy, and fundraising campaigns. Focus included influencer engagement, creative and content development, paid and organic strategies, and reporting/analytics.

Developed content strategy for organic and paid social channels, including creative direction and messaging for integrated digital, video, and print campaigns. Conducted campaign planning sessions with Marketing team and maintained content/editorial calendars. Oversaw creative workflow and production by managing independent contractors and serving as in-house graphic designer. Increased social engagement by 250% and grew audience by 15% in first 12 months. Strategized with sponsors/partners to produce multi-channel co-branded content.

Oversaw all digital, print, and visual communications for nonprofit organization and host of the San Francisco International LGBTQ Film Festival. Developed and implemented campaigns to increase community involvement with film festival and year-round programs through social media strategy, email, website, PR, and brand strategy through creative direction and project management. - Planned and created digital and print communications to customers, donors, press, etc. through social, email, media relations, and website.- Developed integrated campaigns with corporate partners such as AT&T and Wells Fargo.- Managed two staff members (Public Relations Coordinator and Outreach Coordinator) and worked cross-departmentally to ensure consistent, on-brand messaging to all constituencies.- Provided creative direction to external agency for film festival’s annual cross-channel ad campaign and project managed the creation of annual festival trailer.- Served as in-house graphic designer and oversaw independent contractors for production of promotional materials, street advertising campaigns, event signage, and more.- Served on Strategic Planning & Marketing Committee in 2015.

Increased community engagement via social media, website, PR, and brand strategy through project management and creative direction.- Created social media marketing plan, contributing to a 25% increase in website traffic and 14% increase in overall festival attendance (65,000 attendees).- Developed strategic partnerships with 100+ local and national organizations.- Project managed website redesign with seamless appearance across three content management systems.- Introduced new film festival app and mobile ticketing option.