• Develop and maintain an effective content marketing strategy and deliver initiatives that drive traffic, increase engagement and awareness• Develop and sustain relationships with internal colleagues and volunteer leaders to develop content for BPSweb.org and related social media platforms • Develop and maintain an effective social media strategy and deliver initiatives that drive consistent, relevant traffic, increase engagement and develop leads• Measure, analyze and produce reports on the effectiveness the content marketing strategy, BPSweb.org, and online subscriptions• Synthesize information from web analytics, usability testing, changing goals, and emerging web content practices to continually optimize content effectiveness and discoverability

• Develop and maintain an effective content marketing strategy, and deliver initiatives that drive traffic, increase engagement and develop leads• Develop and sustain relationships with internal colleagues and volunteer leaders to create, publish, update, and maintain content on BPSweb.org and online subscriptions (i.e., Formsite, Constant Contact, blogs)• Ensure published content is consistent, high-quality, accurate, timely, and relevant to the audience and aligns with the BPS brand• Measure, analyze and produce reports on the effectiveness the content marketing strategy, BPSweb.org, and online subscriptions • Develop and maintain an effective social media strategy and deliver initiatives that drive consistent, relevant traffic, increase engagement and develop leads• Maintain and enhance BPS’ social media properties by creating and driving sharable content, in conjunction with colleagues, to increase awareness of the BPS brand and to communicate important information• Develop and implement an efficient schedule with internal colleagues to revise and maintain content on BPSweb.org• Manage the continuous quality improvement of the BPS website by conducting quality assurance checks and performing scheduled audits in conjunction with colleagues• Synthesize information from web analytics, usability testing, changing goals, and emerging web content practices to continually optimize content effectiveness and discoverability

• Providing the highest quality of service for client's seeking celebrity entertainment.• Celebrity Booking Agent - Secure talent for domestic and international performances and appearances at colleges, universities, nightclubs, and arenas.• Brand development• Concerts and Event Marketing• Provide strategic consultation for marketing initiatives and artists' promotional campaigns.• Develop proposals and marketing plans.• Manage and retain client lifestyle promotions accounts for various independent campaigns and companies. (Interscope Records, Universal Motown, etc.)• Web Development, E-Mail Marketing, and Social Media Marketing

• Develop and execute social media marketing strategy for student outreach; assist continuing education students reach academic milestones for GED completion; manage social media calendar.• Develop marketing strategy for CCPI B2B sales of training workshops and webinars; implemented email marketing and social media outreach to over 2,500 educational workforce professionals at universities and community based organizations resulting in order to generate interest and increase sales orders for service trainings • Edit website content and coordinate development of new features and functionality for websites.• Design email marketing campaigns and manage mailing lists on MailChimp and Constant Contact.• Track student engagement metrics through email open rates and social media post impressions.• Implemented an email resend protocol to improve email open rates; effectively increased email open rates by 20% per campaign by alternating send schedule to different day of the week and time of day to unopened email subscribers• Oversaw which social media platforms would be used and managed social media profiles on Facebook, Twitter and LinkedIn• Social media training to academic instructors/advisors on social media best practices, content strategy content scheduling, hashtag usage and trained users on how to use each social media platform effectively• Manage student and client email list, tracked growth and bounce rates

• Edit content daily, including product descriptions, employee biographies, web banners, forms and publications for multiple business units• Collaborate with user experience team of designers and developers to integrate website content with design and function for ease of usability and adherence of web standards• Provide weekly, quarterly, and ad-hoc Google Analytics traffic reports on website trends and impressions for senior level management to assess client activity on website for technical enhancements as well as marketing research to optimize website content and user engagement• Quality assurance of all website content; fixing broken links, edit misspellings, and cross browser testing of all website content and components

• Assist in the rollout execution of Hearst Digital’s new e-commerce strategy with Amazon Associates• Monetizing Hearst Digital Magazines by developing e-commerce widgets through Amazon Associates • Tracking widget creation through daily updates of Microsoft Excel flipbook reports• Merchandising Amazon products through 1500+ blog articles featured on Esquire, Popular Mechanics, etc.• Directly increase account profits through Amazon product sales and ad revenue

• Strategic Consulting, including business plan & sales strategy development.• Booking Agent - Oversee artist calendars, negotiate artists' fees, coordinate travel & hotel arrangements, coordinate artist media obligations, and distribute payments.• Internship Program Coordinator• Develop and execute promotional plans to raise awareness and consumer interest in artists and brands.• Develop and execute promotional plans to raise awareness and consumer interest for artists on major labels such as Interscope Records, Universal Motown, and SODMG Entertainment• Internet marketing, field marketing. and brand development.• Road Manager - Travel with artist to ensure artist rider requirements are met, collect payments due to the artist at show time, and handle personnel issues.

Strategize and implement promotional campaigns for artists under the Universal Motown/Republic Label of Universal Music Group.• Street Team Manager• Event Promotions• DJ Pooling

Strategize and implement promotional campaigns for artists under the Interscope, Geffen, A&M umbrella of Universal Music Group.• Street Team Management• Event Promotions• DJ Pooling