I'm the VP of Visual Brand at PragerU. In that capacity, I've built a team of 10 designers from the ground up, including several contractor relationships. We work to ensure a consistent visual experience for PragerU audiences across all publishing domains: website, app, email, print, donor outreach, events, merchandise, organic social media, paid media, and partnerships. We provide not only bespoke content builds, but also all logo and show design work, motion and static graphics templates for editors, and key art for all PragerU products. The Design Department also provides all in-house photography work, with two dedicated on-staff photographers, and several remote contractors. Over the past year we have focussed on integrating AI tools into the company's repertoire, such as recommended prompts and style references that will align with different visual styles of the PragerU portfolio.In the past 2 years I've also spearheaded an initiative to clean the creative content to publishing pipeline at PragerU. As the company has grown, silos and old practices have needed to be broken down and replaced with more streamlined approaches, which is an issue that I identified early on and have pushed to correct. This includes identifying platforms, setting up workflows, contracting with third party developers to implement custom integrations, and building a Digital Asset Management team which now has a staff of 3. In this capacity we've built a self-organizing digital asset library, which integrates directly into our campaign and daily publishing plans, as well as providing automated direct feedback mechanisms to staff. With a relatively small staff, this system enables the output of roughly 300 new unique publish-ready assets per week across all our publishing platforms.In my free time, I enjoy drawing and digital artwork on the side, including original characters and designs. I also like to write about the projects I work on, my insights from running the Graphics Department, and share my opinions about design and culture. Opinions are my own and not those of PragerU, nor are they endorsed by PragerU.
Listed skills include Graphic Design, Digital Illustration, Illustration, Social Media Marketing, and 21 others.