Alexander Pelevin Email & Phone Number

Moscow, Moscow City, Russia

— Team Leadership: Built and led product design team of 12 people and communication design team of 6 people from the ground up, cultivating a strong design culture and user advocacy within the company.— Efficiency Improvement: Regularly interacted with the stakeholders to align design activities with business objectives. Implemented new technologies and methodologies, streamlined hiring, onboarding, and employee growth. Enhanced cross-functional team processes to achieve nearly 2x faster time to market.— Product Development: Developed a cohesive ecosystem of 9 web and mobile end-user products, along with 4 infrastructure solutions, pivotal in the company's digital transformation. 100k – 850k paid users. 60% – 86% renewal rate. 71% – 83% average NPS across products.— Product strategy: Initiated core product enhancements that led to a 3x increase in DAU and a boost in cross-promotional discovery. Proposed new major product to centralize access to the ecosystem, foster product exploration and enhance engagement for ongoing promotions.

Moscow, Russian Federation

— Rebranding Initiative: Successfully led the company's rebranding, including a name change, new logo, updated websites, and communication materials, boosting brand awareness up to 85% within target audience.— Design language and Design systemOther points and descriptions coming soon

Moscow, Russian Federation

– Found and hired capable designers to add to the team– Created a new workflow– Planned the whole teams work on weekly and quarterly basis– Evaluated employees qualification and understanding of their work field– Made quarterly performance reviews– Changed teams technological stack– Built inter-team understanding– Created design principles for a product and communication fieldsAchieved:– 15M to 22M monthly users– 1.4 to 2.1 daily users– x2 overall revenue

Moscow, Russian Federation

– Designed for company main page Yandex.ru– Сreated full UI for the new product wardrobe.market.yandex.ru (clothing web store)– Created redesign concept for market.yandex.ru– Brought it to production version– Made style and construction guidelines for it– Experimented with it, A/B tested, iterated– Provided changes to switch of monetisation paradigm– Led redesign of a business section (21000 businesses): onboarding, uploading prices, auction system, support system, QA, etc.– Led redesign of a full acquired product (multiship.ru) to delivery.yandex.ru – – logistics service for small businesses– Participated as an art-director in redesign of mobile products: Market for iOS and android, mobile web version

Moscow, Russian Federation

Smartus – e-commerce platform for selling and buying all types of goods. Smartus Auto – car trading service.– Researched and analysed user needs to provide best user experience– Explored market possibilities to find working monetisation model– Designed from ground up both services interfaces– Created visual solutions for marketing needs – Guided software developers and QA engineers at the implementation stage

Moscow, Russian Federation

Acronis – international software company known for cloud data protection and disaster recovery services.– Fully redesigned UI flow for company site, from landing, through product pages, to checkout– Created UI elements guide– Designed email messaging kit which gave ability to create variety of emails fast and without need of a designer– Provided x2.5 overall conversion rate growth

Moscow, Russian Federation

Worked on varieties of projects in different creative fields such as:– UI/UX– Branding– Graphic design– Illustration– Motion design– Advertising

Moscow Region, Russian Federation

Created UI for a variety of businesses:– Movie theatres networks– Large production companies (such as Caterpillar, Caparol, Onduline)– Malls– Sport clubs– Auto traders – and more