Taking up responsibility for Ice Cream category, to lead the full scope of Foods & Refreshments market research agenda in Russia, Ukraine and Belarus. On top of the regular deliverables key projects/achievements in the role are:-Being an active participant of Agile transformation within organization, helping CMI to develop the Agile WOW and employ Scrum methodology into project management, and Lean/Design Thinking into innovation pipeline development.-Leading a Scrum project team as a product owner, aimed at developing a single-source self-service data/insight automated platform.-Market sizing, category value drivers/gtowth pillars identification for Foods and Ice Cream category strategies 2024.-Leading the Innovation Strategy Foods analsys and workshop, helping to develop innovation pipeline till 2023, finding opportunities to diversify into new categories.-Leading research pipeline for the relaunch of biggest IC brand in portfolio, using Custdev./Lean best-practices, which allowed to restage and sign-off the entire mix within 5 months.-Providing research support and CMI guidance behind the relaunch of entire range of Lipton on local market.-Actively participating in COVID-19 consumer centricity x-cat CMI projects, collecting and delivering insights to the F&R categories on changes of shopping behavior, eating and cooking habits through the entire first wave of pandemic outbreak.-Leading CMI capability and consumer centricity program from F&R side, insuring marketing BPs can operate within the Innoflex process - know why, how, when and what to test, able to form hypothesis effectively, identify consumer pains and gains, capable of constructing efficient questionnaires on their own.-Managing team of 2 people.

Being a full member of category leadership team, making sure all business decisions are in line with consumer/market reality. -Providing research and analytical support to brand marketing -teams in their daily business decision-making process, as well as providing research background and advice for marketing strategy and future portfolio development.-Conducting research within the innovation funnel: initial idea screening (qual,quant), concept and product testing including full mix tests (Bases, Snapshot), pack testing (shelf tests), product tests (blind and concept-product) communication preview and claim testing, post launch and campaign evaluations including successful launch of fully locally developed brand..-Together with Revenue Management team leading the assortment and pricing/promo agenda. Conducting relevant studies to provide inputs into NRM analysis - Nielsen ASO, Price and Promo projects for tea, MMM, Demand spaces work.-Helping to develop, evaluate (consumer validation) and set activation plan for brand Purpose (Mission statement) for F&R brands.-Putting shopper and retailer focus into category channel strategies, including portfolio and trade activations diversification.-Helping to land data driven marketing agenda within the supported categories to maximize precision marketing share of spend and efficiency.-Pro-actively searching for new agencies and piloting new methods in order to minimize costs and maximize the output under Lean way of working process, both local and global.-Localising global work on trends and conducting innovation planning workshops, helping marketing teams to develop future-proof innovations strategy for the next 3 years.

Leveraging shopper centricity and the role of shopper within the organisation. Providing shopper voice, knowledge and executional best-practice to business partners via:-Landing global shopper expertize and best-practice via series of working sessions on: Effective in store placement, guidance on in-store communication, winning with promo (ways to diversify your promo-strategy and minimize promo pressure levels), creating efficient Call to Purchase.-Building capability and keeping business up-to-date with important developments on market via creating and issuing a quarterly newsletter for CD and Marketing teams on shopper, retail and category trends by destilling most relevant content from articles and agency updates. -Utilizing syndicted, qualitative (shopper interviews and observations) and household panel data to develop a unique Key Account-centric approach for Joint Business Planning with retailers. Creating taylor made presentations for each individaul key customer in a form of SWOT analysis in order improve and strenghten our relationships with them by helping them to identify and solve together their business issues. -Conducting category specific shopper research: Category growth activator (decision tree) for home care, Deodorant Planogram testing on virtual-shelf, followed by workshop on Perfect In-Store Execution for Deodorants category which received high acclaim from global shopper research community in Unilever.-Supporting eCommerce CD team in creating the channel strategy till 2020 by providing analysis of current eCom FMCG landscape in Russia, key trigger and barriers for further channel development from shopper, eTailers and technology perspective.-Landing Consumer Journeys approach within the organization, being reponsible for Shopper Journey and condcuting Path to Purchase research, which helped to idenitfy and assess most impactful touchpoints on shoppers' way to purchase and better understand ROPA behavior for selected categories.

Managing the biggest Unilever Russia product category from CMI side. -Leading research projects for key strategic marketing initiatives, such as Green tea market development, Lipton global brand communication localization, Competitive intelligence workshop.-Leading a number of cross-category inititatives from CMI side: Perfect City program (analysins shopper behavior and retal market specifics and current performance for biggest cities in Russia), Revive Tradtitional Trade program (helping to find pockets for growth in an overall declining channel).-Co-leading comprehensive ehtnographic research projects on Russian Character traits and Values, semiotics of current TV and Digital communication landscape, chaning consumer behavior during times of economic crisis, ehtnographics of Millenials and how to win them in FMCG market.

Providing market and consumer knowledge within Deodorants, Hair Care and previously Skin categories.-Serving as an information and insights bridge between consumers and marketing teams.-Monitoring and analyzing competitors activities and market trends.-Analyses of Retail Audit, Household Purchasing panel and Brand & Communications Tracking studies, providing updates and insightful summaries.-Developing research proposals, suggesting research methodologies -Co-managing primary research projects, both quantitative and qualitative, undertaking secondary data analysis as relevant -Liaising with research suppliers to consistently deliver actionable, clear, value-added understanding.-Developing tools to aid business in consistent strategic data tracking, such as pricing simulator and regional/channel scorecard.-Organizing half-yearly market overviews with deep-dives ob selected topics.-Assisting in conduction of Marketing Mix Modeling studies.-Day-to-day consultancy and support of business partners', including problem-specific category deep-dives, insights generation, recommendations around brands' 6Ps.

Creation of market models in line with established methodology. Assessment of audited markets' sizes and characteristics, analysis of retail companies within current sample of panel and further recommendation on sample expansion.-Primary data quality and consistency analysis with the use of dedicated software.-Informational assistance to Client Service and Retail recruitment departments.-Day-to-day consultancy of retail partners regarding market reports and analysis provided under the conditions of our partnership. Creation of additional reports and presentations using specific software. -Writing analytical briefs on Small and Major domestic appliances market.