Alexander Souza Email & Phone Number

Canada

Brazil

At ASM, I develop customer acquisition-focused strategies, working alongside some of the most prominent players in Brazil.From 2018 to 2020, we've been working on projects built for the following channels:SEO;Google Ads;Social Ads;E-mail Marketing; From 2021 on, I decided to pivot to an SEO-only model, partnering up with some of the most known performance agencies in the state of Minas Gerais and building robust strategies focused on organic… Show more At ASM, I develop customer acquisition-focused strategies, working alongside some of the most prominent players in Brazil.From 2018 to 2020, we've been working on projects built for the following channels:SEO;Google Ads;Social Ads;E-mail Marketing; From 2021 on, I decided to pivot to an SEO-only model, partnering up with some of the most known performance agencies in the state of Minas Gerais and building robust strategies focused on organic growth.Our projects are customized according to each client's needs, with technical and advisory approaches.Since the foundation of ASM, I've served more than 50 clients, helping drive more than R$100,000,000 in revenue over the past 5 years. Show less

Brazil

Belo Horizonte, Minas Gerais, Brasil

In this role at Lastlink, I've worked in the development and implementation of an organic user acquisition strategy for the website, blogs, and proprietary tool, Lastlink Bio. Some of the activities carried out: - Research and planning of keywords and content; - Management of freelance writers; - Planning and implementation of on-page optimizations; - Off-page strategy development, implementation, and monitoring (outreach, link-building, and SERP domination); -… Show more In this role at Lastlink, I've worked in the development and implementation of an organic user acquisition strategy for the website, blogs, and proprietary tool, Lastlink Bio. Some of the activities carried out: - Research and planning of keywords and content; - Management of freelance writers; - Planning and implementation of on-page optimizations; - Off-page strategy development, implementation, and monitoring (outreach, link-building, and SERP domination); - Development of websites and landing pages; - Dashboard development; - Web-scrapping; - Monitoring and analysis of organic performance; - Active participation in the development of growth strategies. Show less

Belo Horizonte

At DMT, I've worked with end-to-end digital marketing strategies, aiming at the positioning of the DMT brand and its advisors, developing the following activities:- SEO: keyword analysis, research, and planning; ongoing content optimization for the SERPs; development and implementation of strategies to increase organic visits to the brand's websites and those of its advisers, seeking to generate new leads; competition monitoring; traffic monitoring of the company's and advisees'… Show more At DMT, I've worked with end-to-end digital marketing strategies, aiming at the positioning of the DMT brand and its advisors, developing the following activities:- SEO: keyword analysis, research, and planning; ongoing content optimization for the SERPs; development and implementation of strategies to increase organic visits to the brand's websites and those of its advisers, seeking to generate new leads; competition monitoring; traffic monitoring of the company's and advisees' websites; implementation of on-page and off-page strategies.- CRO: development and implementation of strategies aimed at increasing conversion rates through websites, email marketing campaigns, and social networks of the company and its advisors.- PPC Campaigns: development and implementation of Facebook Ads, Linkedin Ads, and Google Adwords campaigns; - E-mail Marketing: preparation and development of campaigns with the commercial team; segmentation and development of strategic actions for each group of customers; implementation of automation flows; mailing sanitization.- Social Media: production and sharing of content for blogs and social networks (Facebook, Instagram, and Linkedin);In this role, I helped DMT quadruple its monthly revenue, mainly through holistic search strategies combining SEO and PPC. Show less

Belo Horizonte

In this role, I've worked with marketing strategies, aiming at the digital positioning of the company and its advisors, through the production and sharing of relevant content for blogs and social networks, seeking the promotion and engagement of brand followers and speakers. Development of activities such as metrics analysis, SEO, clipping production, email marketing, and development of graphic pieces for actions both in online and offline environments.

Belo Horizonte, Minas Gerais, Brazil

Assisting in the production of events promoted by the Directorate of Performing Arts and Music, including the 1st Exhibition of New Collectives, the 65th anniversary of Francisco Nunes Theater, and FIT-BH. Managing social media, involving planning, content production, digital branding strategies, and metrics analysis for the pages of Francisco Nunes Theater and Marília Theater. Creating and updating mailing lists, liaising with stakeholders, and coordinating communication with the Communication… Show more Assisting in the production of events promoted by the Directorate of Performing Arts and Music, including the 1st Exhibition of New Collectives, the 65th anniversary of Francisco Nunes Theater, and FIT-BH. Managing social media, involving planning, content production, digital branding strategies, and metrics analysis for the pages of Francisco Nunes Theater and Marília Theater. Creating and updating mailing lists, liaising with stakeholders, and coordinating communication with the Communication Office to meet internal and external communication needs. Show less

Belo Horizonte

Team management;KPI analysis and control;Administrative routines;Planning and implementation of continuous-improvement strategies.

Belo Horizonte, Minas Gerais, Brazil