Alexander Erickson Email & Phone Number

Lehi, Utah

Drive GTM strategy and business results of a bundle of Adobe enterprise technology products. This includes representing the strategy and business performance to the senior executive team.· Develop customer-facing materials that supports go-to-market strategy, sales enablement, and thought leadership in order to enable success with global enterprise customers.· Create accurate, relevant and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels.· Build and execute GTM programs that drive growth for Adobe in the enterprise, including strategies for upselling, cross-selling, migration and penetration· Drive technology thought leadership initiatives with product management teams to influence the product roadmap.

Lehi, Utah

Drove thought leadership and business unit strategy around innovation to enhance Adobe Marketing Cloud products. Focus areas included machine learning, customer and partner ecosystems, and data networks.

Salt Lake City, Utah

Led teams and projects on strategy consulting engagements ranging from customer segmentation to corporate strategy. Cicero's focus is on data-driven strategy and leverages analytics on both primary and secondary data collection.

Salt Lake City, Utah

Managed marketing publications and distribution for the institutional asset management (GSAM) fund portfolio.

Rwanda And Dr Congo

Built an innovative education program using One Laptop Per Child hardware to teach over 300 elementary students about technology and the internet in a rural post-genocide region of East Africa and consulted the Rwanda Ministry of Education on $18M in technology investments.

Washington D.C. Metro Area

Responsible for policy issue research, constituent relations and Senate Energy and Natural Resources Committee meeting talking points.

Master Of Business Administration (M.B.A.)

Bachelor’S Degree, Economics

Product Strategy - Executive Education

Strategy - The Consultant'S Toolkit