ZADDY is a special projects and creative development company, focusing in the ideation and execution of non-traditional ideas in very traditional spaces. Started in 2013 in NYC, ZADDY has strong roots in music and entertainment, connecting brands and talent to provocative ideas and ephemeral experiences, while memorializing collaborations by creating captivating content. Founded by Alexander Ferzan, ZADDY maintains creative integrity, delivering real, measurable results to brands and celebrities. Selectiveness is a sadistic luxury in the world of marketing, however it affords the ability to focus on true talent, inspiring clientele, innovative ideas and quality control. As a co-founder of Babe Wines (an Anheuser-Busch acquisition), Ferzan rallied all creative and industry resources to achieve awareness and familiarity for Babe’s hero products. Seeing the field, managing relationships and identifying key barriers of entry are integral aspects of ZADDY’s approach to marketing.Our best work is done for brands that want to challenge the status quo through inventive and edgy ideas, with honest interest in cutting-edge marketing that drives conversation.

Special projects et al.

Brand Strategy + Special Projects.ASSETS:→ Design→ Copywriting→ CapturePRODUCTS:→ Development→ Production→ DistributionWEB:→ Blueprinting→ Development→ eCommerceMEDIA:→ Alignment→ Opinon Leader Programming→ RelationsAFFILIATIONS:→ Sponsors→ Activations→ Partners

Strategic Branding and Market Expansion.

Industriously rendering creative ideas for brands.• Brand Management• Topline Strategy• Product Strategy• Creative Strategy• Cultural + Viral Marketing• Design + Asset Solutions• Music Supervision + Consultation• Ideation• Creative Direction

• Brand Ambassador• Strategic Marketing• Culture Initiatives• Creative Strategy

Full development and representation of Lights Resolve (unsigned).• Producer on “Another Five Days” music videoFreelance Art Direction.• Work with various production companies & ad agencies to assist in large Print & TV editorial & advertising production campaigns. Recent clients include Proctor & Gamble, MTV off-air creative, HBO, Glamour Magazine & CNBC.• Standard advertising productions include: Scouting of locations, Booking & negotiating with studios & equipment rental houses, Casting talent & producing the actual live event, Meeting the client’s budget while maintaining a good rapport with the talent & staff, Invoicing & compiling final data for accounting & billing purposes, etc.• Graphic branding and logo design for multiple recording artists, including Lights Resolve.

Full representation of The Urgency, Mercury Records (Island/DefJam).

Right hand man in all studio tasks; i.e. Creating reports, invoices & inquiries regarding jobs, Casting models (talent) for jobs, In-House production, Dealing directly with well established ad agencies & booking agents. Creative and artistic feedback helped photog to organize and present his new portfolios to the largest representatives in fashion & beauty. Managed daily office tasks; Phone calls, Emails, Organization, etc.

Merchandising and Marketing Assistant to Coordinators.• Collated weekly Field Representative Reports capturing the details of specific activity in target markets from over 100 reps. • Produced & summarized Allocation Reports regarding new releases, the projected shipping goals, the dates of the release & other specific information related to individual WEA partitions.• Developed a Warner Music Group overview that sights the jobs & responsibilities of every position of WEA Corp. from the VP of field sales to the College Marketing Reps, & describes the specific divisions of the corporation in detail.

Full development and representation of Lux Courageous, Triple Crown Records/East West (WMG).• Vanguard of a new Music Division.