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I love delivering solutions that delight users, improve lives, and significantly impact the business. I'm a passionate, driven, and data driven product management professional, and I lead rockstar teams to deliver products that matter.At Smule, I led a high performing, cross-functional team of 20 engineers, PMs, designers, and analysts with a track record of delivering high profile, strategic initiatives for the company in the areas of Virtual Currency, Social Gifting, Content Consumption, and Social Connection. During my career, I've demonstrated an ability to:- Create and execute on an ambitious vision, backed by market research, analytics and user feedback, and rally highly talented teams around a unified goal.- Manage complex projects that touch all areas of the business -- social engagement, content creation, machine learning, payments, administration and legal.- Motivate teams and foster an environment of fast learning, agility, collaboration, accountability and trust.Reach out if you want to talk product, tech, or anything else. I'd love to chat over coffee.Domain Experience:Product Management / UX Design / Product Analytics / User Generated Content / Virtual Currency Economies / Payments / Social Gifting / Content Recommendation / Social Connection / CRM / User Acquisition / Data Integration / Strategic Partnerships
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Group Product ManagerIterable Feb 2023 - PresentSan Francisco, California, Us
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Principal Product Manager, Mobile LeadIterable May 2022 - Feb 2023San Francisco, California, Us
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Senior Product ManagerIterable Jul 2020 - May 2022San Francisco, California, Us
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Director, ProductSmule, Inc. Aug 2019 - Jul 2020Salt Lake City, Utah, Us -
Principal Product ManagerSmule, Inc. Feb 2019 - Aug 2019Salt Lake City, Utah, UsTeam lead for "Connection", a cross functional team of 20 people spanning Product, Design, Engineering, Analytics and Marketing. Our initiatives center around delivering features that help Smule users form authentic connections with one another and establishing new sources of revenue.• Delivered an accretive, cross-platform virtual currency and social gifting ecosystem – a multimillion-dollar source of revenue.
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Senior Product ManagerSmule, Inc. Apr 2018 - Feb 2019Salt Lake City, Utah, UsPM Owner on the "Distribution" team. I owned content consumption and discovery across Smule's three app platforms, led a major strategic partner integration and the development of related APIs, and introduced new social networking features.• Drove overhaul of content consumption & discovery experiences, resulting in a +20% lift in content engagement.• Owned Smule's largest, high profile strategic partner integration, from concept to launch.• Launched Smule’s “LiveJam” experience on Smule.com, allowing users to view and engage with live singing performers• Introduced new social networking features, increasing connection between users.
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Product ManagerSmule, Inc. Oct 2016 - Apr 2018Salt Lake City, Utah, UsProduct Lead for "Reach" vertical, responsible for driving outward reach of Smule's user generated content, increasing organic install volume, and building the platform for communicating with our user base.• Led strategy and road map across 3 platforms for driving virality and reach via social sharing and SEO of Smule's web presence.• Led integration of 3rd party CRM system across iOS, Android, and Web platforms.• Drove localization of Smule's in-house billing system, supporting our worldwide audience with 14 different languages.
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Product ManagerJumpshot Jun 2014 - Oct 2016San Francisco, Ca, UsJumpshot is a marketing analytics platform that reveals the entire customer journey - from the key sources of traffic to a site, to browsing and buying behavior on any domain. With a panel of 100 million users, Jumpshot provides marketers with the insight to understand what their customers are doing the 99% of the time they’re not on their own site - a scope of information never before attainable. Jumpshot was founded in 2015 and is headquartered in San Francisco. • Responsible for the launch of a panel-based competitive analytics SaaS product based on click-stream data.• Drove the ideation, development, and launch of a new search keywords research product for SEOs, SEMs and analysts. • Implemented a process for research, user validation, prototyping, and development of new features.• Conducted prioritization, backlog grooming, sprint planning and daily stand-ups with the engineering team. -
Product ManagerWanderful Media May 2012 - Jun 2014Los Gatos, Ca, UsReinventing local discovery shopping, making it engaging, fun and social for consumers, wherever they are and however they shop — tablet, mobile or web.• Owned content, recommendation and monetization on the revamped Find&Save shopping and deals platform.• Developed key partnerships and integrated data from 10+ sources and 300+ retailers.• Introduced a successful traffic monetization strategy involving on-page advertising, and affiliate links.• Implemented a transactional email program, consisting of re-engagement and account notification emails.• Optimized performance with data from Google Analytics, Site Catalyst, and multivariate testing. -
Operations SupervisorWanderful Media Aug 2011 - May 2012Los Gatos, Ca, UsSpecialized in providing clients with print to digital conversion and advertising SaaS solutions.Process Improvement, Data Quality Assurance• Managed a team of ~15 ensuring efficient operation and quality of print conversion and data extraction processes.• Personally developed a suite of production tools in Python, vastly decreasing overhead for asset data extraction.• Established programs to improve cross-process knowledge across data teams in order to create a more flexible workforce
Alex Hendricks Skills
Alex Hendricks Education Details
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University Of The Pacific - Eberhardt School Of BusinessManagement Information Systems
Frequently Asked Questions about Alex Hendricks
What company does Alex Hendricks work for?
Alex Hendricks works for Iterable
What is Alex Hendricks's role at the current company?
Alex Hendricks's current role is Product @ Iterable.
What is Alex Hendricks's email address?
Alex Hendricks's email address is al****@****ail.com
What is Alex Hendricks's direct phone number?
Alex Hendricks's direct phone number is +191662*****
What schools did Alex Hendricks attend?
Alex Hendricks attended University Of The Pacific - Eberhardt School Of Business.
What skills is Alex Hendricks known for?
Alex Hendricks has skills like Product Management, Analytics, Web Analytics, User Experience, Product Development, E Commerce, Product Marketing, Web Development, Start Ups, Digital Media, Advertising, Strategic Partnerships.
Who are Alex Hendricks's colleagues?
Alex Hendricks's colleagues are Omar Khan, Melissa Costello, Kevin Guo, Ayush Agarwal, Amanda H., Alyssa Roe, Peenaz Sayani.
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