Alex Hendricks Email & Phone Number

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

Salt Lake City, Utah, US

Salt Lake City, Utah, US

• Team lead for "Connection", a cross functional team of 20 people spanning Product, Design, Engineering, Analytics and Marketing. Our initiatives center around delivering features that help Smule users form authentic.
• Delivered an accretive, cross-platform virtual currency and social gifting ecosystem – a multimillion-dollar source of revenue.

Salt Lake City, Utah, US

• PM Owner on the "Distribution" team. I owned content consumption and discovery across Smule's three app platforms, led a major strategic partner integration and the development of related APIs, and introduced new.
• Drove overhaul of content consumption & discovery experiences, resulting in a +20% lift in content engagement.
• Owned Smule's largest, high profile strategic partner integration, from concept to launch.
• Launched Smule’s “LiveJam” experience on Smule.com, allowing users to view and engage with live singing performers
• Introduced new social networking features, increasing connection between users.

Salt Lake City, Utah, US

• Product Lead for "Reach" vertical, responsible for driving outward reach of Smule's user generated content, increasing organic install volume, and building the platform for communicating with our user base.
• Led strategy and road map across 3 platforms for driving virality and reach via social sharing and SEO of Smule's web presence.
• Led integration of 3rd party CRM system across iOS, Android, and Web platforms.
• Drove localization of Smule's in-house billing system, supporting our worldwide audience with 14 different languages.

San Francisco, CA, US

• Jumpshot is a marketing analytics platform that reveals the entire customer journey - from the key sources of traffic to a site, to browsing and buying behavior on any domain. With a panel of 100 million users.
• Responsible for the launch of a panel-based competitive analytics SaaS product based on click-stream data.
• Drove the ideation, development, and launch of a new search keywords research product for SEOs, SEMs and analysts.
• Implemented a process for research, user validation, prototyping, and development of new features.
• Conducted prioritization, backlog grooming, sprint planning and daily stand-ups with the engineering team.

Los Gatos, CA, US

• Reinventing local discovery shopping, making it engaging, fun and social for consumers, wherever they are and however they shop — tablet, mobile or web.
• Owned content, recommendation and monetization on the revamped Find&Save shopping and deals platform.
• Developed key partnerships and integrated data from 10+ sources and 300+ retailers.
• Introduced a successful traffic monetization strategy involving on-page advertising, and affiliate links.
• Implemented a transactional email program, consisting of re-engagement and account notification emails.
• Optimized performance with data from Google Analytics, Site Catalyst, and multivariate testing.

Los Gatos, CA, US

• Specialized in providing clients with print to digital conversion and advertising SaaS solutions.Process Improvement, Data Quality Assurance
• Managed a team of ~15 ensuring efficient operation and quality of print conversion and data extraction processes.
• Personally developed a suite of production tools in Python, vastly decreasing overhead for asset data extraction.
• Established programs to improve cross-process knowledge across data teams in order to create a more flexible workforce