• Leads clients through onboarding and usage of MarketShare’s proprietary marketing analytics software, which helps customers attribute and optimize their marketing spend from online and offline marketing channels• Gathers client requirements, works closely with internal modeling and engineering teams, conducts data validation and provides strategic analysis for customers, including SVPs and C-level leaders• Trains client marketing teams on how to glean actionable insights from their data• Manages multiple client projects with overlapping deadlines

• Analyzed large datasets using SAS, Hive, Shell scripting, and Excel to create actionable insights and production reports for a range of clients• Created efficient report framework for analyzing customer and transaction data• Managed an offshore team to create and validate weekly, monthly and quarterly reports

Responsible for assembling datasets, conducting analyses, performing research and assisting the other analysts on the team.

-Dealt with the public by fielding questions about where to find data, and helping people fill out their economic census forms.-Worked on teams to make presentations, create guidlines, and created custom SQL searches in order to refine and interpret census data.