Alexander Brown Email & Phone Number

Telluride, Colorado

Strategically drive the Telluride Ski & Golf brand by managing and implementing effective and efficient events and partnership programs targeted at top producing markets, with the purpose of generating lift ticket, pass, ski school, food service, lodging, membership, golf and other revenues.*Conduct market research, develop relationships, negotiate agreements, and implement business partnerships both locally and nationally to build awareness for all parties*Grow activation with new and existing sponsors through marketing promotions, corporate incentives, and special events on and off mountain *Develop and implement new and innovative on-mountain events throughout the year to enhance the customer experience, community alliance, and vitality of the resort*Build and execute the company wide uniform partnership program to ensure employee satisfaction, activation and ultimately increase product sales

Manage comprehensive ski resort sales and marketing efforts, consistently achieving on and off-season key growth metrics through innovative marketing of attractive packages via direct and third party sales relationships with OTA’s, wholesalers, and receptive tour operators.*Manage OTA accounts as Travel Industry Sales Manager, developing and fulfilling annual media plans with Expedia, Orbitz, Booking, Hotwire, and Priceline*Serve as domestic Group Sales Manager, marketing and selling all-inclusive meal/ticket/lodging/training packages to ski and snowboard camps and organizations throughout the U.S.*Manage and grow international Group Sales by maintaining tour operator relationships and developing packages appealing to 200+ international motor coach groups traveling through California May – October*Manage Race Camp Sales, successfully securing VIP group training at the resort, including U.S. Ski and Snowboard Team, Winter Park Ski Team, Killington, Taos, Park City Ski Team, and Rowmark Ski Academy*Grow sales through attractive F&B, lodging and resort activity offerings, and increase lift ticket and lodging revenue through promotions to wholesalers and niche businesses*Manage marketing and media campaigns for all domestic wholesalers, and expand market share by attending such trade shows as International Pow Wow, Mountain Travel Symposium and Ski Tops

Transitioned from successful Skier Services Manager role to Regional Sales Manager, tasked to perform on/off-site resort product sales to increase revenue and enhance overall customer experience.Regional Sales Manager*Increased 2009/2010 resort revenue by 112% over previous year*Developed attractive services portfolio including tickets, season passes, ski school and the adventure park, and promoted and sold products and services at industry events and trade shows, through radio and print advertising, and strategic local ski shop partnershipsSkier Services Manager*Managed the season pass, ski school, lift ticket, and activity office for 2008/2009 ski season, and oversaw product sales*Supervised and scheduled staff of 15+ part/full-time employees including supervisors and cashiers*Modeled positive customer service through daily interaction to ensure satisfied return customers*Maintained and updated Siriusware, a ticketing, point of sale, and guest management software

*Traveled throughout Arizona, Colorado and New Mexico attending trade and consumer shows to effectively represent, promote and sell resort products for on and off-season activities.*Represented resort at events, stores and universities, selling $200K+ in lift ticket revenue at a single sale*Developed print, radio and TV media relations, placed ads and promoted the resort to targeted demographics*Created customized radio ads to promote lucrative group ski trips, resulting in additional revenue of $50K+*Collaborated with in-house Designer to create effective ads within tight budget and deadlines*Expanded resort awareness through client and customer relations, and ensured that vendors in each market had relevant collateral and promotional items

Hired as a Sales Associate demonstrating customer service excellence and expert cross-selling / upselling results. Promoted after one season to Air & Transportation Services Associate, and then transitioned to Accounts Receivable. Accounts Receivable*Managed all member accounts, ensuring timely and accurate billing procedures*Reconciled resort-wide member spending through manual POS inputting processes using JD Edwards*Prepared purchase orders and invoices, and ensured monthly member statements were mailed on schedule Air & Transportation Services Associate*Gained ski/resort industry sales & marketing experience while learning industry best practices*Managed Merchant Pass Program which offered half price season passes to hotels and restaurants that donated a percentage of sales in the form of a tax to the program *Oversaw B2B subsidization of flights, including launching the first direct flight from LAX with Delta Airlines *Garnered relevant data to author clear, concise and user-friendly reports, and produced accurate bookkeeping, reduced waste and clarified KPIsSales Associate

Greater San Diego Area

Clients included: Oakley, Yamaha, Asics, Shimano, Taylor, Kyocera, Cobra*Negotiate media buys with TV, radio, and print sales representatives*Manage authorizations and insertion orders to ensure proper media space *Compile research to evaluate new and existing product lines*Coordinate research and development for new business proposals*Develop strategic advertising plans to support sales goals*Formulate presentations for agency/client meetings

San Francisco Bay Area

Clients included: Hewlett Packard, Eluxury*Assess innovative new interactive media concepts *Develop yearly media plans and sponsorships on multiple websites*Research online websites for competitive data utilizing Media Metrix and @plan*Analyze ad placement, delivery, and rotation to ensure proper exposure*Assess effectiveness of campaign using Doubleclick (Dart) and other strategic forms of analysis

Greater Los Angeles Area

Clients included: Taco Bell, Samsonite *Create annual plans with a variety of media including spot TV, radio, consumer print, national newspaper, and OOH*Develop and define a media target and media mix using syndicated resources*Research competitive spending for all major media*Negotiate rates, added value, and merchandising opportunities for all media*Input media schedules in Pirate (internal workflow program) and maintain their development with other departments (buyers, acct. services, accounting)*Issue broadcast guidelines to the buying group on a quarterly basis*Review media schedules and compile summary analyses before submitting buys to client*Maintain and update approved media plans including monthly budget summaries, flowcharts, print positioning reports, and post buy analyses