Alexander Brown Email & Phone Number

Telluride, Colorado

Strategically drive the Telluride Ski & Golf brand by managing and implementing effective and efficient events and partnership programs targeted at top producing markets, with the purpose of generating lift ticket, pass, ski school, food service, lodging, membership, golf and other revenues.*Conduct market research, develop relationships, negotiate.

Manage comprehensive ski resort sales and marketing efforts, consistently achieving on and off-season key growth metrics through innovative marketing of attractive packages via direct and third party sales relationships with OTA’s, wholesalers, and receptive tour operators.*Manage OTA accounts as Travel Industry Sales Manager, developing and fulfilling.

Transitioned from successful Skier Services Manager role to Regional Sales Manager, tasked to perform on/off-site resort product sales to increase revenue and enhance overall customer experience.Regional Sales Manager*Increased 2009/2010 resort revenue by 112% over previous year*Developed attractive services portfolio including tickets, season passes, ski.

*Traveled throughout Arizona, Colorado and New Mexico attending trade and consumer shows to effectively represent, promote and sell resort products for on and off-season activities.*Represented resort at events, stores and universities, selling $200K+ in lift ticket revenue at a single sale*Developed print, radio and TV media relations, placed ads and.

Hired as a Sales Associate demonstrating customer service excellence and expert cross-selling / upselling results. Promoted after one season to Air & Transportation Services Associate, and then transitioned to Accounts Receivable. Accounts Receivable*Managed all member accounts, ensuring timely and accurate billing procedures*Reconciled resort-wide member.

Greater San Diego Area

Clients included: Oakley, Yamaha, Asics, Shimano, Taylor, Kyocera, Cobra*Negotiate media buys with TV, radio, and print sales representatives*Manage authorizations and insertion orders to ensure proper media space *Compile research to evaluate new and existing product lines*Coordinate research and development for new business proposals*Develop strategic.

San Francisco Bay Area

Clients included: Hewlett Packard, Eluxury*Assess innovative new interactive media concepts *Develop yearly media plans and sponsorships on multiple websites*Research online websites for competitive data utilizing Media Metrix and @plan*Analyze ad placement, delivery, and rotation to ensure proper exposure*Assess effectiveness of campaign using Doubleclick.

Greater Los Angeles Area

Clients included: Taco Bell, Samsonite *Create annual plans with a variety of media including spot TV, radio, consumer print, national newspaper, and OOH*Develop and define a media target and media mix using syndicated resources*Research competitive spending for all major media*Negotiate rates, added value, and merchandising opportunities for all.