Arm is the world’s leading semiconductor IP company whose technology is in over 95% of smartphones. Currently leading the outbound marketing and developer programmes for the ecosystem team, which has the undertaking of transforming the mobile industry through solutions using Arm technologies in processors, graphics, AR/VR, machine learning and more. Key Responsibilities:• Enable the growth of the developer ecosystem, adoption of Arm tools and development techniques by crafting and developing marketing strategies.• Build and nurture deep strategic and technical partnerships with EMEA game studios and technology companies to create compelling co-marketing and thought-leadership campaigns.• Partner with internal product management, engineering, research and enablement groups to drive solution strategies and roadmaps across the organisation.

Implemented an account-based marketing approach to the developer ecosystem activities. Developed and managed global strategic communications plans, messaging, thought leadership positioning, talking points and presentation materials for spokespeople. Planned and optimised Arm’s participation in public-facing developer and graphics events (GDC, SIGGRAPH, Unite etc.) to increase visibility and reinforce company leadership across relevant segments. Built strong business relations with game studios, engines and key software vendors for mobile development. Key Contributions:• Enhanced KPIs up to 67% by developing creative outreach programmes and marketing plans.• Generated new opportunities to grow ecosystem awareness globally, particularly through op-eds, blog posts, white papers, demo reels, speaking and event opportunities. • Managed the ecosystem marketing budget of $200K+ ensuring marketing activities and ROI delivery, such as events, sponsorships, market research, content, devices and campaigns.• Managed the Graphics and Multimedia community, published 7 out of 10 most viewed Arm blogs.• Spearheaded the creation of new technology demos from concept to execution as well as promotion materials and strategy.

Part of Geomerics, an Arm subsidiary focusing on a real-time global illumination middleware (Enlighten) used to calculate indirect lighting in multiple AAA gaming titles. Identified new trends and implemented product guidelines by carrying out comprehensive research on gaming, mobile and virtual reality markets. Developed compelling marketing content, comprising of tutorials, white papers, blogs, press releases, developer diaries, and sponsored articles. Translated complex technical information into clear and actionable marketing messages and created new opportunities by evaluating marketing programmes performance. Implemented new ideas to develop content and media outreach strategies.Key Contributions:• Doubled product evaluation requests by creating and executing innovative marketing campaigns.• Enforced successful marketing and social media strategies to increase blog views by 210% and quadrupled the social media followership.• Redesigned the business unit’s website and implemented an SEO campaign to increase traffic by more than 40%.• Oversaw multiple successful social, search, and display mobile advertising campaigns, including writing and testing ad copy. Consistently increased click-through rates and ROI on PPC advertising, driving improvements of up to 350% over prior results.

Alex Mercer was one of the 25 graduates to succeed in obtaining a place in the Enterprise Ireland "Graduates 4 International Growth" (G4IG) programme. This programme is a government sponsored initiative that matches Graduates, with the potential to be the next generation of business development executives, with high potential Irish companies that are looking to expand abroad and are focused on making a lasting impact in overseas markets. Graduates will also deliver a project that clearly links with their company’s in market growth plans and are provided with a structured means of acquiring new skills in international business.Graduates 4 International Growth (G4IG) is 18 months in duration, with 6 months spent in the home office and 12 months in an overseas market.-Matched with Instant UpRightAs well as securing a business development/market research role with an internationally focused Irish company, successful applicants will also undertake a Postgraduate Diploma in International Business Development in conjunction with the Irish Management Institute (IMI). For the fifth consecutive year IMI remains the only Irish business school globally ranked by the Financial Times for the provision of customised executive education. The diploma will have a strong focus on action learning and project work, coupled with skills modules on relevant topics.

Part of the Enterprise Ireland - Graduate for International Growth (G4IG) programme, a government sponsored initiative matching top graduates with high-potential Irish firms looking to expand abroad. Formulated competitor analysis reports by conducting research on Russian, US, and UK construction, power generation and aviation industry. Spearheaded a rebranding to deliver clear segmentation and positioning of flagship products. Key Contributions:• Identified new US & UK based dealers – leading to projected sales of over €600K p.a.• Devised and implemented business development strategies to identify new customers and increase sales through social media platforms, content development and SEO campaigns.• Slashed product costs by 25% by focusing on customer’s needs and market competition.• Designed a new sweet-spot customer profile to aid targeting increase sales.