Alex Polley Email & Phone Number

Boston, Ma, Us

Menlo Park, Ca, Us

Genesys is transforming the contact center industry by empowering organizations of all sizes, in more than 100 countries, to improve loyalty and business outcomes at scale by creating the best experiences for customers and employees through Genesys Cloud, the AI-powered experience orchestration platform.• Responsible for the development, implementation, and analysis of B2B prospect-focused marketing campaigns designed to deliver on engagement, generate demand, develop leads and accelerate pipeline opportunities on a global scale.• Driver of global collaboration and the campaign center of excellence - prioritizing alignment to ensure all tactics support the central narrative, strategy, and calendar• Owner of full funnel pre-MQL email nurture program infrastructure and content strategy• Optimize campaign performance accordingly with an eye on regional channel performance and KPIs

Cork, Ireland, Ie

As the Marketing Program Manager I was responsible for the creation and management of marketing plans, programs and schedules relating to Tyco Kantech access control hardware and software version releases in the North America region. In collaboration with cross-functional teams (product management, sales and engineering) during the product development and pre-launch process we produced key messaging for target audiences leading to the creation of standard marketing launch collateral and sales enabling materials such as briefs, press releases, data sheets, brochures, videos, eFlyers and sell sheets. Post launch my responsibilities shifted to drive awareness, demand/lead generating marketing campaigns and support for distribution channel marketing initiatives while consulting on strategies for trade shows/ industry events, building targeted email campaigns and social media programs.

Cork, Ireland, Ie

While in my role as the Digital Marketing Specialist I was responsible at first for the research, selection, and implementation of an integrated marketing automation tool that fit the Johnson Controls Security Products (formerly Tyco Security Products) business model. I successfully migrated our pre-existing email software to Pardot and built out fully optimized branded email templates, targeted lists, forms, lead scoring and assignment rules allowing us to nurture, score and automatically assign marketing qualified leads to the correct representatives through integration with Salesforce CRM. This enabled me to be the liaison in the development of digital marketing strategies through the use of the marketing automation environment for our 13 security brands. The large-scale project not only brought our prospective contact database, email marketing, social media and other marketing assets under one roof, but helped track the capture of over a 50% expansion in our prospective customer contact database year over year and the ability to monitor generated sales opportunities.My role transformed into becoming the primary owner of the tool as the Marketing Automation, Email Marketing Lead managing a team of 2 and putting approval processes focused on the QA of email marketing best practices in place for brand marketing managers. Additional responsibilities of the team also included administering the end-to-end daily production of email communications, maintenance of the database and deployment of the division’s global online internal/ external digital marketing outreach. Furthermore the team generated reporting on digital campaign metrics to assess effectiveness of communications.

New Braunfels, Texas, Us

At New Horizons Computer Learning Centers, I coordinated various inbound marketing and communication plans that included email newsletters, social media campaigns, events and webinars. This basic comprehensive marketing approach was a large part of my role. My second largest project included defining and developing a lead distribution process, thereby playing an internal sales role passing qualified leads. Lastly, I had a hand in a webpage redesign project that spanned our entire site footprint, maintaining web content and meta tags to benefit SEO.

Promoted from Account Executive in August ‘11, I worked in conjunction with upper management to reduce cycle times between advertisers and publishers and further assisted in generating new customer leads by running metrics reports on prospective publisher websites. In addition, I took the lead in coordinating the acceptance of publisher websites into the marketplace and finalizing advertiser orders.

• Sold SEO services to website publishers and advertisers to increase traffic on customer sites• Generated new customer leads and assisted VP of Sales in closing opportunities

New York, Ny, Us

• Interned within the Boiler and Machinery insurance division as part of the Travelers Student Program (Summer & Winter)• Managed executive requests on projects including marketing analysis, project management, data formatting, and logging

Scituate, Ma, Us

• Creative Problem Solving Institute (CPSI). Confrerence of individuals interested in creativity, leadership and innovation• Assisted management with bookstore and planned speaker engagements• Distributed conference inventory to teachers, staff, volunteers, and classrooms• Executed day to day attendee management