Lindsay Mchugh Email & Phone Number

Menlo Park, Ca, Us

Leading the Genesys portfolio of brand partnerships and campaigns.

Menlo Park, Ca, Us

Menlo Park, Ca, Us

London, Gb

Lead and empower department of 14, serving as bridge between disciplines as member of US management team. Champion process development and efficiencies across the agency.Oversee agency work for clients including Facebook, Microsoft, Arm and Ancestry.Creative development, production and management of Arm’s brand awareness campaign, Made Possible, designed to reach new audiences through showcasing the human side of innovative technology. Executive profile strategy to engage and elevate C-Suite across social. Strategy and management of brand-level program Gen Arm 2Z, providing youth a voice within the tech community through partnerships. Secured keynote at MWC 2018.Designed and launched GoPro’s first social advocacy program, connecting 500 content creators across six markets within the first year of launch and generating unparalleled EMV. Winner of 2016 WOMMY Advocacy Award.Leveraged social insights (audience, community and content data) to inform global channel strategy focused on engaging with women. Applied strategy resulted in 10% lift in female audience share across owned channels with a 63% increase in women featured through content programming - fueled by UGC. Winner of 2016 WOMMY Research Award.Led social and influencer GTM campaigns for GoPro (HERO4 Session, HERO5, KARMA drone) and Google (Pixel 3) product launches.

South Yarra, Vic, Au

Developed, managed and implemented strategic PR campaigns working closely with BBDO and other partner marketing and activation agencies, as well as external communications agencies. Clients spanned consumer (VISA, PepsiCo, Starbucks, Wrigley) to health and wellness (Australian Eggs, ChapStick, Cancer Australia, Bupa, Parkinson's NSW) and pharmaceuticals (Pfizer, Roche, Janssen).Founding member of PN Social, establishing agency offering and driving education for clients through quarterly insights presentations. Member of Porter Novelli's international digital team, PN Connect.Led localization of the Skittles Facebook page, reaching one million fans in 18 months and giving Australia the fourth biggest social footprint for Skittles globally.Drove the global Doritos ‘Crash the Super Bowl’ campaign launch in the Australian market, resulting in 2nd place ranking per capita for international market entries and record PR results for PepsiCo ANZ campaigns. Led strategy development and media outreach to secure halo messaging around the establishment of a cancer drugs fund, resulting in a key TV piece featuring Pfizer’s Regional Head of Oncology. Successfully managed a community and media relations campaign to incite pressure on local government to fund a neurological nurse, resulting in government maintenance of the Parkinson’s specialist role.

Ca

Communications-related contract positions across a range of industries. Work conducted inclusive of social media and competitor analysis, event planning, writing and editing of marketing collateral.• Pennsylvania Liquor License Exchange, marketing consultant• Leaseplan Pty Ltd, training coordinator• VicRoads, social media research analyst• SIRF Roundtables (SIRF RT), marketing and event coordinator

Philadelphia, Pa, Us

Assisted in planning, preparation, and hosting of the Flyers Wives Fight for Lives 31st Carnival for 5,000 attendees. Coordinated sponsors and ads for program book.

Developed press kits, targeted media lists and acted as hostess for annual charity function. Wrote press releases, grant reports and updates to website content.

Liaised with media and assisted with event strategy, implementation and hosting duties for 20th anniversary fundraiser.

Brentford, Middlesex, Gb

Assisted project team by tracking data discrepencies across multiple international GSK sites while seeking FDA approval for new pharmaceutical drug.

B.A., Strategic And Organizational Communication, Public Relations

Certificate, Search Marketing