Alex Searle Email & Phone Number

Pennsylvania

Develop and cultivate a multi-channel communications strategy driven by the mission/vision/values of a large, suburban church in the Archdiocese of Philadelphia with 6,500 registered families. Design digital (website) and print collateral for weekly publications (bulletin, worship aids). Centralize messaging with the church’s voice, goals and priorities. Counsel ministries to execute plans that mobilize their specific audiences to interact, partake, and respond. Write impactful communications that reach both internal and external audiences.

Washington Dc-Baltimore Area

Overhauled existing content strategy based on client’s business objectives and end user’s needs. Oversaw content requirements and deliverables across a project life cycle. Audited existing content and performed qualitative and gap analyses. Created and maintained editorial calendars and client style guides. Instituted content migration plans, and assisted with technical integration of content. Supervised marketing, development, and communication teams, including graphic freelancers. Analyzed content strategy budget.Clients - Exelon

Washington Dc-Baltimore Area

Overhauled existing content strategy based on client’s business objectives and end user’s needs. Oversaw content requirements and deliverables across a project life cycle. Audited existing content and performed qualitative and gap analyses. Created and maintained editorial calendars and client style guides. Instituted content migration plans, and assisted with technical integration of content. Supervised marketing, development, and communication teams, including graphic freelancers. Analyzed content strategy budget.Clients - Deloitte Digital

Philadelphia, Pennsylvania, And Nationwide, Usa

Produced brand strategies for companies in need of digital and print campaigns. Circulated recommendations and findings to senior members. Advised marketing and communication teams on proper standards for digital content. Collaborated with developers to streamline content integration, elevate functionality, and exhibit flexibility. Optimized workflow for websites and defined key performance indicators (KPIs) for digital promotion and search engine optimization (SEO) best practices. Advanced graphic standards and rebranded logos and assets with stylized typeface. Simplified productivity by consolidating client workload via digital portfolios and social media. Identified advertising opportunities and new media that positively reinforced company values. Maximized revenues through strengthened branding, online performance and customer engagement. Minimized costs through next-generation coding and smart e-commerce solutions.Clients – Addis Group; Charles Tyrwhitt; Corona Productions; Electronic Ink; Extravascapes; Five Star Basketball; Ivy League; Lawrenceville School; Medicom Worldwide; Mondelez International; Penn Relays; PepsiCo; Princeton University; The Vanguard Group; Think Brownstone

Princeton, New Jersey

Established Ivy League Digital Network. Appointed creative lead on print, digital and merchandise for all sports and primary communications contact for 15 varsity sports. Controlled short-term and long-term editorial calendars. Coordinated marketing and branding initiatives for Council. Published content (releases, results, biographies and features) and investigated online traffic strategies for website and social media strategy. Authored Request for Proposal and led creative direction of website redesign. Expanded roadmap for future content management website implementation and Digital Network. Evaluated content performance for all websites affiliated with the Ivy League. Negotiated original Ivy League Football and Soccer television contracts with NBC Sports Network (née Vs.), YES, Fox Soccer and CBS. Initiated and finalized deal with Champion Sportswear to be presenting sponsor of 2010 Lacrosse Championships. Refined SEO across 15-affiliated websites. Accomplished the highest levels of traffic for a three-year span in the history of the website; greatest month in website history [500,000+ hits; August 2008]. Built renowned Ivies in China 2008 Olympics website featured by Bloomberg, Deadspin, ESPN and New York Magazine. Mentored office interns and workers at all Ivy League Championships. Promoted on three separate occasions during tenure.

Gainesville, Florida

Conducted bi-weekly inspections of 150,000 sq. ft. of building space and assets for College of Health and Human Performance (HHP). Administered staff of 53; trained and scheduled 40 undergraduate student roles. Calculated and approved bi-weekly student-employee payroll. Reduced HHPs energy costs by securing Zero-Flush solutions in Florida Gym, Florida Pool, Yon Hall and the Student Recreation Center saving a forecasted 420,000 gallons of wastewater year-over-year. Proposed LED electrical system for all buildings; actualized bid with sensor technology, making sizable operational savings. Assigned game day credentials and distributed ticket allocations for official NCAA recruiting visits. Customized sideline game day passes and tickets for all home games at Ben Hill Griffin Stadium. Monitored recruiting database for Men’s Football program. Facilitated recruitment of 25 All-Conference players, six All-Americans and 2007 Heisman Trophy winner; the nucleus of the two-time BCS National Champion (2006, 2008).

Langhorne, Pennsylvania

Supported receiving, warehousing and distribution for Eckerd Drug (acquired by Rite Aid in 2007). Screened the recruitment and performance of staff and seasonal employees. Organized safety, compliance, workflow, and operational meetings, as necessary. Catalogued completed team projects and set daily, weekly and quarterly warehouse priorities. Consolidated operational and personnel policies and procedures for employees.

Master Of Business Administration - Mba

M.S.