Alexander Smith Email & Phone Number

United States

Addressing a strategic company priority, implemented a global compliance system for YouTube Kids app. Set program strategy, working with 6 stakeholders to automate the process and improve efficiency. This impacted 3,000+ creators on YouTube, ensuring that the company remained compliant with federal agreements.Led training program for major company policy, impacting 3 cross-functional teams and 50+ employees. Experience working with 10+ cross-functional and global stakeholders. This includes strategic operations, research, business development, product, legal, operations, risk, engineering, and data teams.Advised senior executives on policy matters and global strategy.

Ran business focused on product marketing for high profile startups and global brands. Clients have included Monster.com, AngelList Talent, StandOut, Tango, JuiceLand, HappySocks and Poised.Developed 20+ social media advertising campaigns, resulting in 100,000 cumulative views and increased brand exposure for 10+ companies.Optimized advertising campaigns to drive impactful insights, analyzing analytics on social media platforms such as TikTok and LinkedIn.Communicated and collaborated effectively with 10+ stakeholders across influencer marketing, social media management and business growth.Expert on influencer marketing and social media strategy. Developed a personal brand on LinkedIn and TikTok, accumulating 67,000 followers on LinkedIn and 41,000 followers on TikTok.Wrote 400+ posts for LinkedIn, creating networking and job search advice for thousands of professionals. Grew audience to 64,000 followers and received over 8 million total content views. Produced 200+ videos for TikTok, providing motivational content and job search strategies. Content received over 2 million cumulative views and 260,000 likes. Audience grew to 42,500 followers in 12 months. Excellent awareness of emerging social media platforms (e.g., TikTok, Instagram Reels, BeReal, Threads).Featured Business Insider and USA Today. Guest speaker at Texas Tech University, LinkedIn and the University of Texas at Austin. Presented to senior leads at LinkedIn about product improvements and risks. Coached hundreds of professional, helping them land offers at companies like Apple, IBM, General Motors, Goldman Sachs, Tesla and Microsoft.

Coordinated 30 service projects for the entire Spring internship class, totaling 1,000 hours of cumulative service. Produced 15 weekly and executive summary reports for Internship Office; assisted with 10+ keynote speaker series events; managed academic credit and press requests for entire Spring 2016 internship class. Handled student onboarding for 170 interns through application vetting, social programming and outreach efforts. Organized 15 White House tours; assisted professional development series, spearheaded new digital media efforts.Areas of Expertise: Program management, project management, policy development, policy enforcement, policy management, privacy, risk mitigation, product management, integrity, trust and safety