Alexandra Allain Email & Phone Number

Annecy, Fr

Annecy, Auvergne-Rhône-Alpes, France

Annecy, Auvergne-Rhône-Alpes, France

Develop a marketing roadmap and editorial calendarCreate engaging and shareable content for 8 Restaurants in Annecy on Facebook & InstagramFind new marketing and outreach opportunities to push our brand imageDevelop print and online advertisingManage partnerships & web site and content

Annecy Et Périphérie

- maternity leave cover - Product Line Manager for both Millet & Lafuma's brands :- Pants- Accessories- CollaborationCoordination of the apparel product team

Annecy, Auvergne-Rhône-Alpes, France

Managing level 3 consumer service.Running a first analysis with internal tools before internal escalationDispatching the cases internally to the relevant experts to secure fast resolutionFollowing up and monitoring continuous improvement (technical bugs, processes upgrades…)Managing Payment/fraud Ensuring the manual backup for automated processes Managing manual refunds (creation of return order in the systems, refund trigger in Magento back office…)Monitoring operations and key activity KPIs

Région De Genève, Suisse

_ maternity leave cover _Manage L'Occitane's Retail Distribution in 17 countries (50 stores / 35 wholesale corners) + Erborian / Melvita Developed sell in / sell out of the area within company guidelines and strategiesIdentified, evaluate and maximize new business opportunities Negotiated contracts, openings and renovation plans to increase sales and raise our brand awareness locallyAnalyzed and approved P&Ls for boutique openings and renovations (3 openings)Provided support and guidance to all the market in the defined area to enable them to performVisited regularly the shops and POS in the markets to discuss projects in the distribution network Follow up on reports from markets and maintained sales statisticsStrengthened leadership skills working in trinomial with Marketing Specialist and Retail Trainer Maintained professional relationships with all customers and distributors and ensure satisfaction of distributors

Région De Genève, Suisse

_maternity leave cover_ Event Project Management - TFWA Cannes 2018- Development, production and delivery of projects from proposal right up to delivery.- Deliver event on time, within budget, that meet expectations- Maintain timelines and priorities on every project- Management gathers information related to the event (guests, accommodation, transportation to and from the event, team dinners, food and beverage...)- Communication and development of client relationships- Management and negotiation of contracts with supplier for various services and products- Being responsible for all project budgets from start to finish accordingly with TR Director- Main point of contact with teams (APAC, Americas & EMEA) and clients before and during EventOperational Marketing & Sales- Preparation of marketing reports by collecting, analysing, and summarizing sales data - Monthly analysis of sell-out results and presentation to the sales teamContent Marketing- Management of product and website content: banners, social media and newsletters- Management and training of digital marketing tool (CRM)

Annecy

- sick leave cover - - Collaborated with Design, Development and Sales in the creation of packaging as defined by customer’s needs. - Managed overall industry analysis, market research, consumer research and competitive analysis.

Annecy, France

Supported Brand Marketing in the development and execution of all aspect of the product marketing plans- Participated to define product range strategy with key styles, color assortment, technologies to assure there is differentiation from other distributor's assortment- Managed Market Insights - including market research, industry analysis, consumer's needs, focus groups. Creation of reporting and recommendations- Made recommendations to refine and continuously improve the product development - including identify future market opportunities- Managed forecast analysis, creation of reporting and recommendation- Managed creation of communication tools about "Key Account Category"- Maintained all product information in systems, ensuring excellent data quality.- Managed photo shooting twice a year. (spring/summer and fall/winter collections)- Handled naming, branding, messaging for new product developmentShowroom & Trade shows- Managed merchandising and ordering showroom samples for market and customer presentations (Americas, EMEA & APAC)- Collaborated in the organization at international meetings, trade shows, sales meetings, other events

Région De Bordeaux, France

- Participated in the preparation of marketing plans (analysis and definition of strategy, action plans), key challenges- Defined product range strategy with key styles, colorways, prices, distribution channels, technologies- Worked on the International and French collection (development of SMU for French market)- Analyzed Swimwear market and competitors’ offer- Communicated product details to Costing team to support accurate costing line sheet and Merchandising assortment plan- Managed Consumer Insights - including market research, industry analysis, focus groups, providing reporting and recommendations- Organized focus groups in France to understand Swimmer's needs- Participated in the organization to launch a new collection (key accounts and sales representative presentation)- Managed the creation of marketing tools, including look books, seasonal catalogs, leaflets, posters...

Master'S Degree - Management, Apparel And Textile Marketing Management, Obtained

Bachelor'S Degree, Business Marketing And Management, Obtained