Alexandra Crisp Email & Phone Number

Oxfordshire, England, United Kingdom

Watford, United Kingdom

IGD is a research charity in the FMCG and retail space with social impact at its heart. As Commercial Communications Manager I was responsible for driving integrated communication campaigns with brand awareness and acquisition in mind at a national and international level. In this role I successfully:- Delivered a commercially-led marcomms programme, working closely with internal stakeholders across sales, marketing, design and events, to communicate IGD’s product offer to customers- Project managed IGD’s insight-led communications campaigns, working with analysts to produce and promote thought leadership content relating to retail, supply chain, shopper insight, health, L&D, sustainability and economics- Managed IGD’s events media strategy, overseeing external content partnerships with media partners, industry stakeholders and influencers- Managed IGD’s international, national and trade media relations strategy, reacting to incoming requests and identifying proactive opportunities to raise IGD’s global profile - Managed IGD’s external speaking platform programme, sourcing international speaking opportunities to enhance IGD’s global profile- Provided crisis communications support in reaction to high profile industry issues- Supported IGD’s spokesperson media programme up to c-suite level, overseeing regular media training and briefings prior to media engagement across broadcast, print and online- Supported on creating and delivering IGD’s internal communications programme, introducing new channels – such as a staff intranet and Slack - and created content to engage with IGD’s international offices - Provided internal communications support for change management, particularly during Covid, a move to hybrid working, company restructures and CEO transitions- Delivered measurement and reporting of campaigns in line with IGD’s business objectives - Provided management support to running IGD’s press office and developing junior members of the team

Watford, United Kingdom

London, United Kingdom

In this role I successfully:- Provided media and campaigns support to the delivery of FDF’s corporate affairs activity, with a focus on policy issues such as health and nutrition, skills and sustainability - Ensured FDF’s position was well represented to the media at all times, providing 24/7 press office and crisis communications support to react to industry news of importance to FDF members - Supported on the development and execution of proactive media strategies and event support for FDF campaigns to create positive publicity opportunities for the company and its members- Regularly worked with policy colleagues to keep abreast of government activity and the national and European agenda related to each FDF campaign- Supported FDF’s internal communications programme to keep relevant FDF staff and members aware of corporate affairs activity and other pertinent issues reported in the media- Developed content for FDF publications, its public and member websites, and regular member newsletters- Worked with external stakeholders such as member associations and FDF committees/groups on sector-specific media issues of concern to FDF and its members- Supported on the delivery of FDF’s careers campaign, Taste Success, and the strategic planning and execution in driving recruitment towards the first industry-supported Food Engineering degree at Sheffield Hallam University- Supported FDF’s Commercial Services team in the promotion of FDF’s training courses, events and other commercial opportunities

London, United Kingdom

In this role I successfully:- Held a client-facing press office role in a consumer lifestyle agency, shortlisted for a PR Week Agency of the Year award- Provided PR support to a number of high profile clients such as Domino's, YO! Sushi, HarperCollins, Hamleys, The Real Greek, SSP, Federation of Master Builders, TICCO Foods, The Cracker Drinks Co., The East India Company, Rolling Luggage, among others- Introduced and implemented the agency’s social media offer for new business opportunities, creating content plans for and managing client social media accounts - Built relationships with key consumer, trade and national journalists with a focus on lifestyle, travel, food and drink and publishing- Monitored the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, identifying proactive media opportunities for clients- Supported on developing client proposals and delivering new business pitches- Supported on proactive media campaigns to raise client profiles in news stories and features - Collated, analysed and evaluated media coverage regularly - Oversaw the organisation and delivery of successful photo shoots, launches, press days and other client events

London, United Kingdom

In this role I successfully:• Provided consistent support towards a thriving consumer PR agency• Contributed daily to press office and wider campaigns across a number of accounts for notable brands such as Domino's, YO! Sushi, HarperCollins, Hamleys, The Real Greek, SSP, TICCO Foods, The Cracker Drinks Co., The East India Company, Rolling Luggage, among others• Demonstrated excellent researching and writing skills to produce and distribute press releases to targeted media• Consistently delivered client coverage in the form of news stories, reviews and features• Exhibited great organisational skills in managing my time efficiently and meeting deadlines set by other members of the team• Supported the organisation and delivery of successful photo shoots, launches, press days and other client events• Built strong relationships with relevant media through selling in and attending various journalist meetings• Monitored the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients• Prepared regular client reports and attended client meetings• Contributed towards the research and delivery of pitches for new business meetings• Established a strong social media presence in the agency by providing insight and knowledge that transferred to new business • Created informative, engaging and entertaining content while managing the social media accounts for a variety of clients

London, United Kingdom

In this role I successfully:• Provided effective editorial and PR input into the running of a successful national student website then known as HerUni.com• Established and managed the website's editorial collaboration with Cosmopolitan's student website, Cosmo on Campus• Managed the social media channels of Facebook, Twitter, Tumblr, Pinterest and LinkedIn on a daily basis to actively engage with readers in an innovative way, with the purpose of increasing users’ responses as well as a way to create new contacts• Generated and sent out press releases with newsworthy information to various media publications• Established and maintained relationships with publicists by representing HerUni at various events for potential brand collaborations, networking and advertising opportunities• Created and distributed a fortnightly newsletter and job opportunities email to contributors• Scouted out awards relevant to HerUni and entered on behalf of the company on a regular basis• Organised and managed partnerships with various brands and companies• Assisted with editorial, SEO and general site management as requested by the editor-in-chief

London, United Kingdom

In this role I successfully:• Managed the editorial process for a digital marketing agency specialising in e-commerce and Search Engine Optimisation strategies to raise the online presence of brands• Researched and commissioned weekly articles • Managed a team of writers to produce editorial content in specified niche areas in reaction to current events and opinion pieces, in addition to maintaining the editorial content of various client sites• Evaluated guest blog opportunities and liaised with various online media outlets to further promote brands• Managed social media channels for various sites to engage with the public and direct them to client blogs• Created and distributed fortnightly newsletters to website subscribers

Cheltenham

In this role I successfully:• Managed the content for an online surfing blog associated with the site FlipFlopsCity.com• Created regular articles on various topics as set by my editor, mainly surrounding the topic of surfing - a subject with which I was previously unfamiliar• Consistently met deadlines and managed my time efficiently on a freelance basis• Learnt to effectively write articles that met the standards set by my editor• Promoted the blog using social networking sites such as Facebook and Twitter

Cheltenham

In this role I successfully:• Managed a business blog for a life coaching company in order to promote and advertise the services available• Researched and created regular content associated with the company as a way of establishing and engaging an audience• Created and implemented social media strategies to network with a relevant audience and build relationships with potential customers• Built an online presence through the use of digital marketing and SEO tactics to raise the company's online profile

In this role I successfully:• Contributed to the press office delivery of a travel and leisure consumer PR specialist in a small team of people on a variety of projects, notably Cheltenham Fashion Week and Chapter Hotels• Had a strong hand in creating and implementing engaging PR strategies to raise brand awareness and communicate with the public• Targeted various publications and established and maintained media relationships in order to gain coverage of clients, such as inclusion with OK! magazine, The Daily Mail, HELLO! magazine, The Observer and PR Week, amongst others• Managed social media networks for clients to communicate with the public and establish media contacts, while representing and promoting brand names• Organised events such as press launches and coordinated guest lists and press packs• Managed and created content for a blog, documenting the lead-up and duration of Cheltenham Fashion Week, providing the public with a behind-the-scenes glimpse into the event: www.cheltenhamfashionweek.blogspot.co.uk• Wrote daily press releases on behalf of clients such as Chapter Hotels, Stuart Holmes Hair and Beauty Spa and Cheltenham Fashion Week

Working on-site at the Chelsea Flower Show 2011 as a content creator for the RHS Chelsea Flower Show iPhone app.

Ba (Hons), Journalism And English Literature, 2:1

Gcses & A Levels