Alexandra Dan Email & Phone Number

Bucharest, Romania

- Drive the Portfolio business and revenue objectives by creating innovative end to end client experiences for physical, hybrid and digitalevents- Develop an event strategy (digital or non digital)- Develop engaging event experiences- Manage event marketing budget and contract- Interact effectively with agency suppliers, apply knowledge of agency operations- Apply project management techniques- Drive transformation and innovation throughout the client attendee journey- Use event marketing tools, apply process knowledge and maintain compliance- Apply digital and social surround strategies for events- Use data driven marketing techniques- Apply understanding of event industry trends- Design, manage and continually evolve the attendee journey throughout the entire event cycle, as well as measure and analyze KPIs performance thereafter- Understand event results, generate insights and develop action plans to make the planned pipeline and revenue targets- Engage event community, broader marketing teams and the business with effective collaboration and communication

- Providing training and remote support to colleagues from the DACH Market on using the Integrate app for events

- Support in event execution- Work directly with European Market Event manager on the events organized in DACH- Manage agency and liase with 3rd party stakeholders- Event planning tasks through various marketing tools- Ensure thorough execution of event tactics- Oversee the execution of the processes on time, assuring the deadlines are kept- Monitor and measure event performance, provide regular updates to European event focals- Ensure marketing created revenue commitments are met post event

- Create and develop client marketing strategies and events- Develop communication strategies - Act as a responsible link between clients and the agency- Plan and execute end to end marketing and PR campaigns as per client's brief - Manage campaign costs and handle budgets- Initiate concept development - Handle client presentations, client approvals to the final execution of the campaign- Manage client feedback - Hold client meetings and secure final client approval of the campaign project- Oversee the execution of the project on time- Manage client correspondence, estimates, invoices, job status reports and other campaign details

- Co managing client accounts under the supervision of a senior colleague- Meeting with clients to better identify their objectives and target audience and to go over their marketing/PR strategies- Conducting market research to find out the needs, habits, and personality traits of the clients’ audiences- Helping develop strategies and campaigns, considering their clients’ goals and opportunities, as well as their needs and budget- Presenting proposals to clients for their review and approval- Keeping clients up-to-date on new promotional opportunities and on the progress of their current campaigns by monitoring media coverage and reporting back to their clients via email and through presentations- Acting as the liaison between the client and the agency, as well as speaking to the media on their behalf- Managing various other elements of successful campaigns, such as press releases and interviews- Attending networking and media events, as well as meetings with clients, suppliers, and partner organizations- Liaising with business partners and other agencies

- Carry out delegated tasks by account executive or senior consultant like doing market research- Write press releases- Help with ideas in developing marketing campaigns- Attend client meetings on regular basis or when delegated to handle such task- Prepare client reports on regular basis and submit such to the appropriate authority- Develop workable strategies for marketing and helpful plans that will target new and prospective customers for the organization- Retain all the existing clients of the organization- Work together with seniors for proper analysis of the chosen budget and clients brief- Meet clients’ needs latest by deadlines allotted to such needs- Maintain contact with the customers at every stage of the marketing campaign- Check consistently and report in details, the progress recorded on campaign

- Press monitoring- Developing and updating press data bases- Logistic support in press conference development

- Data base maintenance- Responsible for providing information on insurance administrative procedures- Advise clients in selection of suitable insurance products

Master In Pr And Communication

PR, Culture and communication, Writing techniques, Crisis communication

Bachelor In Business Administration In German

Marketing, Management, Investment, Finance, Accounting