• Maintained online subscription pages; launched new online promotion pages for company products.• Partner with internet operations, external affiliates, and designers to promote online subscription offers.• Performed daily/weekly A/B site testing to ensure data integrity and correct presentation.• Implemented new strategies for email marketing programs based on prior experience/analysis. • Coordinated and participated in development and delivery of monthly newsletters.• Participated in developing strategies to maximize response and revenue on online offers.• Managed ad banners schedule and trafficking, maintained bi-weekly ad banners reports. • Evaluate and report KPI’s across online marketing channels for lead generation activities.

• Conducted marketing surveys with recommendations. Determined future goals and product promotional strategy.• Performed competitive and strategic analysis. Generated and monitored ROI.• Prepared and submitted monthly and quarterly sales forecast reports.• Produced sales and customer collateral for product launch.• Determined feature requirements for prospective products and new releases.• Supported the execution and development of online projects focused on efficiency and validated business reason.

• Participated in developing marketing plan and coordinating further strategy for new products. • Collaborated with marketing team in the development of marketing collateral. • Researched and managed forecasting to enhance materials that go to Online Production to expedite development timelines. Prepared forecast reports.• Managed external vendors to carry out community initiatives and provided online services to the company. • Identified online marketing trends and key opportunities for online; planned and managed campaign’s schedule. • As company/client liaison, provided extensive service and follow-through. Assessed and resolved client issues and problems.