Alexandra Eade Email & Phone Number

London, England, United Kingdom

In my current role, I lead the development and execution of a comprehensive marketing strategy that supports our business goals and growth objectives. My responsibilities encompass end-to-end management of the marketing budget, strategic planning, and activity reporting. I have successfully spearheaded a brand repositioning initiative, crafted a robust omnichannel content strategy, and built new marketing assets. I regularly represent and promote Footprint Digital's services across external platforms such as podcasts, panel events, webinars, and university guest lectures.Beyond routine marketing activities, I lead key educational projects that shape our company's foundational resources. Upon my return to Footprint Digital, I took on the editing, publishing, and multi-format adaptation of our Digital Marketing textbook. I led the filming and production of our online marketing course, and managed the planning and post-pandemic relaunch of the 2021 Footprint Academy for university students. Since then, I have won the Business Culture Award for Talent Approaches for the Footprint Academy.I participate in senior management operational and strategic initiatives, ensuring alignment across departments and the implementation of growth-driven projects. I also lead our monthly full-management reporting meetings, fostering collaboration and goal alignment across the wider team.

London, United Kingdom

My role was split into two key areas: website management and email marketing. In 2019, I worked as part of a small team to develop and release a subsite for the restaurant launch of ‘Lucky Cat by Gordon Ramsay’ (https://www.gordonramsayrestaurants.com/lucky-cat). I was involved in developer meetings with internal and external stakeholders to launch the site and led training sessions with restaurant staff to ensure proper usage of the site’s features internally. I also created a tone of voice document, which was used to build out site landing pages and execute an ongoing content strategy. Daily website management included running the CMS, creating new landing pages, and improving existing pages with SEO and user experience in mind. I devised a multichannel content strategy to populate the website and I regularly wrote content by interviewing chefs and other industry professionals, documenting events such as Gordon’s ‘Uncharted’ series, and improving recipe content. For email, I wrote an annual email strategy for each restaurant, focused on our campaigns and key dates, as well as creating separate nurture emails. I helped to develop email templates when transitioning to a new platform, and built and sent all emails to our data lists. I increased email open and conversion rates by testing subject lines and body content, alongside strategic segmentation and data list management.

1-3 Head St. Colchester, Essex

My role focused on carrying out content audits and creating strategies for new clients, then overseeing content creation for clients’ websites, as well as creating and editing content myself. Content always adhered to the client’s tone of voice and was created with user engagement and SEO in mind. I recruited and managed a team of freelance writers, alongside working with internal team members and directly with clients to ensure their satisfaction. I helped with process and product development, within the content department and other areas, including working closely with company directors. I held regular training events for copywriters, and I have written and presented training sessions for clients, partners, and University of Essex students. I also planned and delivered day-long sessions for the annual Footprint Digital Academy, and oversaw several placements for University of Essex interns.

Bachelor’S Degree, Politics & Sociology, 2:1

Activities and Societies: Secretary for the Student Staff Liaison Committee for Politics and Sociology.

Master’S Degree, Management, Distinction

Winner of the Centre for Work, Organisation and Society Post Graduate Prize for Best Performance in Management.