Managing Director of Footprint Digital Ltd, Author of Shoot the HiPPO: How to be a killer Digital Marketing Manager and Trustee of Building Malawi. There is nothing that you can’t achieve! Tom and the team at Footprint Digital help organisations grow by driving more inbound leads through their websites through SEO, PPC and CRO. He has a wealth of experience and has developed global strategies for the likes of Itsu, Sony, Motorola, Bennetts and Cartoon Network, as well as localised strategies for small and medium sized businesses that are hungry for growth. This includes extensive experience within the Legal, Insurance and eCommerce sectors. Using a unique and innovative testing methodology his team of experts not only generate significant revenue growth for their clients, but, also, forge a new path for how websites should be built.Tom is an advocate for creating a workplace in which everyone can learn, play and grow. Footprint Digital has won awards for it's workplace culture and is proud to be a B Corp and 1% for the planet member. Tom is an advocate for continuous testing and exploration. His bestselling book Shoot the HiPPO is available on Amazon: https://www.amazon.co.uk/Shoot-HiPPO-Digital-Marketing-Manager/dp/1838278192Out of office hours Tom Bowden runs a small UK based charity Building Malawi (http://www.buildingmalawi.com/) An organisation committed to improving opportunities for young people in Malawi. The Building Malawi team has built 4 libraries, two schools and the first and largest sports academy in the country's capital Lilongwe. Tom is the person to talk to if you are interested in understanding the most effective way to build a team capable of adapting to the fast changing digital world (Environment & Culture), develop a winning strategy (Strategy), generate business through performance marketing (SEO & PPC) and improve the conversion rate of your website (CRO).