- Drive the execution of our U.S. SEO strategy, successfully increasing organic traffic by 40% and ranked keywords by 114% in one year while generating thousands of leads.- Plan and draft two original industry reports a year, analyzing large datasets to create and deliver in-depth analysis and compelling findings that establish Wellhub as a thought leader in its industry. - Collaborate with other departments across regions to support delivery of content in multiple languages and countries, optimized for external media coverage.- Reduced blog’s average time to rank by 3 months and saved $300,000 in related spend by spearheading prompt engineering, optimizing AI workflows, and incorporating AI tools into our martech stack. Currently earning my AI Marketing Certification from eCornell to further advance the organization’s AI marketing capabilities.- Create and implement brand voice guidelines for editorial content.- Write and edit informational and promotional blogs, nurture campaigns, industry reports, infographics, white papers, lead magnets, ebooks, case studies, and executive thought leadership.

Freelance journalist covering water — with a special focus on ocean conservation and exploration — as well as travel and tourism. Bylines include Outside, National Geographic, Scuba Diving magazine, and NPR.

- Directed digital copywriting and copy editing for PADI's consumer publication, Scuba Diving magazine, to drive customer engagement and grow corporate initiatives. I oversaw the production of more than 1,000 stories in this role.- Pitched, researched, wrote, assigned, fact-checked, edited, proofed, and published AP-style stories in a Drupal CMS and Scuba Diving print issues. - Contributed feature stories to the magazine's print issues; I wrote six features, including four cover features.- Implemented search engine optimization of dated web content and print stories reformatted for web in accordance with SEO's evolving best practices.- Managed more than 50 external contractors annually for content creation, SEO optimization and web development.- Supported conceptualization of brand campaigns and create creative assets to execute them.- Distributed content through social media posts and weekly newsletter products.- Tracked Google and social analytics for key performance indicators to inform digital marketing and content strategies.- Led a 2021 initiative to expand our contributor pool, successfully onboarding a more diverse set of writers than in previous years.

I managed statewide public engagement campaign to assess citizen priorities for state policy in a demographically representative manner utilizing grant funding and reader donations. Key responsibilities in this position included:- Led three statewide public engagement campaigns in 12 months within a $125,000 budget. Across dozens of town halls, six conferences, and three statewide polls, my team surveyed more than 6,000 Michigan residents to identify their state-level policy priorities on road funding, water management, and reducing the number of long-term substitutes leading Michigan classrooms.- Crafted communications material to get the public engaged in the campaigns and then promote campaign findings. This included: emails advertising upcoming events, press releases, fact-driven policy guides, Facebook Live videos, social media promotional posts, coverage in Bridge Magazine, and presentations.- Moderated town hall discussion with residents statewide to identify their priorities for state leaders.- Analyzed qualitative and quantitative data gathered during each campaign to write a nonpartisan final report summarizing citizen legislative priorities.- Oversaw distribution of the final reports to state leaders and local media organizations to amplify resident priorities in legislative and public discourse. This involved promotional emails, cover letters, media interviews, and presentations.- Built and maintained partnerships with organizations statewide, growing the Center for Michigan's town hall host network and increase brand recognition of Bridge Magazine.

- Pitched, researched, and wrote factually-driven, balanced coverage on deadline about state policy for Michigan residents. Topics ranged from aquatic invasive species to the 2020 census to the federal government shutdown.- Engaged with readers in-person and online to build audience loyalty and generate coverage. For example, I led a virtual, two week dialogue with teachers statewide on the state's sliding literacy rates and wrote a story on their proposed solutions.- In addition to my full-time duties leading the Center’s public engagement team, I produced some of Bridge’s top stories, including: "What’s legal, and what isn’t, under Michigan recreational marijuana plan," and "Michigan approves recreational marijuana. What you need to know." I also independently produced the only live stream of the Michigan Press Association's Gubernatorial Primary Panel, Bridge's most-watched FacebookLive of all time.

The goal of this position was to design and enact the Center for Michigan's 2018 Truth Tour. This public engagement campaign aimed to help Michigan residents engage in and prepare for the 2018 midterm while increasing readership of Bridge Magazine. My contributions to achieving these organizational goals include:- Planned and facilitated 65 community events and three large-scale policy conferences across the state, gathering citizen input on state public policy from over 3,500 residents.- Co-wrote the Center's annual report detailing the results of the public engagement campaign and led the distribution of the report to state leaders.- Created and managed Bridge Magazine's first-ever Michigan Trivia Championship by forging a partnership with the state's largest trivia company Sporcle Live!. At 32 live trivia events across the state, our team engaged with 1,200 people, (12 percent of our annual engagement goal), gathered 711 new subscribers for Bridge Magazine, (28 percent of our annual subscription goal), and distributed over 1,000 copies of our Facts and Issue Guide (10 percent of our annual distribution goal).

This season went on to win three Emmys, including Best Variety Series.- Wrote an eighteen-page report on federal legislation to vet potential show content for season four.- Researched current U.S. public policy issues within a team of eight to generate content for thirteen episodes. Aired episode topics include systemic police accountability, the 2016 Presidential Election, and the opioids crisis.- Assisted in script production through transcription, fact-checking, and researchingguests, such as the Dalai Lama.- Cataloged forecasted political and social events of 2017 to provide a platform for season four content.