Alexandra Rivera Email and Phone Number

• Merchandise the Women's Athletic Apparel Department: Nike, Adidas, Under Armour, Champion, BCG. • Assign and merchandise planograms that align with the macro and micro space plan in existing stores and in support of special projects using JDA Floor Planning• Collaborate with cross-functional teams, including merchants, marketing, store operations, and procurement to ensure on-time delivery• Lead analytics and assortment optimization to increase retailer category sales and perform strategic category analysis and insights discovery• Work directly with stores and address store level challenges and establish strong relationships with key customer within their store operations and planogram groups• Take ownership of special projects and initiatives for assigned brand and report back to team onnew developments, strategies, and/ or roll-out plans.• Apply data points to reconcile assortment to space variations across clustered volume grades and provide post-mortem analysis to cross functional teams• Establish partnerships with different levels of the organizations to effectively communicate visual and fixture needs, inventory requirements, and the overall merchandise strategy to ensure an efficient in-store implementation of each planogram release• Support cross functional teams to ensure merchandise standards and space plans are completeand accurate for new stores, remodels, and special projects

Research focused in Retail Consumer Behavior • Assisted in conducting research including data collection and compilation. • Support with faculty research projects; engage in literature searches.• Checked incoming data for accuracy and integrity to identify and resolve problems.• Supported department faculty with administrative assistance, as well as curriculum and research support.• Gathered, reviewed and summarized literature from scientific journals.• Handled confidential and sensitive data with integrity. • Prepare data and information for projects using the appropriate software.

Undergraduate Courses: E-Commerce Retailing & International Retailing • Kept classroom focused on academic and intellectual discussions to further students' critical thinking skills as well as understanding of materials presented.• Followed established course outline to prepare lessons and convey information and enhance understanding of materials.

• Presented updated floor plans and design strategy to store management.• Monitored and reordered inventory items to fulfill displays and executed design changes to align with available inventory.• Restructured merchandising strategy to promote high value and products.

• Greeting customers, responding to questions, improving engagement with merchandise and providing outstanding customer service.• Operating cash registers, managing financial transactions, and balancing drawers.• Directing customers to merchandise within the store.• Superior product knowledge.• Maintaining an orderly appearance throughout the sales floor.• Introducing promotions and opportunities to customers.• Cross-selling products to increase purchase amounts.