-Delivering onsite content plan optimizing the buyer experience with targeted, category-specific educational content and product features; boosted user engagement to an average of 2.65% clickthru per 1M users -Leading taskforce in overhaul of catalog architecture and navigation UI to improve discoverability and conversion by grouping services by buyer segment-specific needs and business trends-Creating and leading weekly UX and catalog quality audit process to identify product improvements and opportunities for quarterly product roadmap-Cutting underperforming services from catalog and restructuring category taxonomy to eliminate redundant or off-brand services; driving user navigation to focus services by 2% and revenue by 5% on average each restructure -Implementing standardized best practices for UX and taxonomy testing to deliver catalog launches and restructures -Determining protocols and creating revenue compensation plans for divesting of off-brand services or risky content-Driving qualitative insight-gathering in target verticals or evaluating existing categories’ performance in market by measuring competitiveness of supply, ease of discovery, service relevance, pricing and quality of buying experience-Generating index for probability of buyer segments purchasing cross-category by industry, buyer type and service-Developing and managing the seller acquisition sales, vetting and application processes for Fiverr Pro -Organizer of an annual charitable clothing swap & donation party for NYC Rescue Mission

-Drove maternity clothing profitability +19% y/y and accessories profitability +28% y/y, hitting 2015 year-end targets on Diapers.com and Amazon Marketplace-Managed inventory allocation, sales forecasting and markdowns, and pricing strategy for brand matrix of 100+ vendors-Developed & executed brand-level marketing plans to collect vendor funding, enhance brand presence on site, and preserve margin-Partnered cross-functionally to concept and implement on site, social media, targeted email and affiliate marketing campaigns -Sourced maternity private label partners and manage product development end-to-end to drive category margin and unique assortment on site-Managed catalog team through product setup and purchase order creation to ensure seamless customer experience-Developed taxonomy and product pricing rules for Marketplace channel in partnership with 3rd Party team-Acquired new vendors such as Hanky Panky, Ray Ban Jr., Cosabella, and Commando to maintain competitive brand matrix and elevate Diapers.com product assortment-Managed execution of promotional campaigns for apparel and site-wide promotions

-Forecasted sales and developed strategic inventory plans highest volume category consisting of Prada, Gucci, Fendi, Dolce & Gabbana, Tod’s and Stuart Weitzman-In-season inventory level risk management through monthly Open-to-Buy process and markdown projections-Developed sizing scales and performance analysis by geographic region for buying team -Created bottoms-up plans by brand for inventory allocation across e-commerce and brick-and-mortar channels -Nominated as Divisional liaison for Oracle analytics integration & training

-Managed vendor relationships and stock replenishment for home goods and gourmet food vendors-Designed targeted email blasts and on site assets for product launches and seasonal focus categories-Partnered with vendors to manage shipment status, customer service issues, and merchandising floor layouts-Prepared sales reports and seasonal hind-sighting for buying categories, as well as weekly item sales and brand performance reports

-Regaled groups of 10-100 tourists with 70-minute witty, educational tours of Harvard Yard; appx. 6/week-Maintained corporate partnerships with 20 businesses in Harvard Square; includes biweekly personal visits-Implemented advertisement contract with Harvard Athletic Department-Represented company independently at Harvard Business Square Association meetings and Greater Boston Business Convention events

-Analyzed weekly sales projections and daily reports that informed category and store fiscal planning, and sales projections for 20+ luxury brands within contemporary designer, evening gown, and bridal areas-Proposed 3 major expansion opportunities within brand areas and identified key competitors within New York City-Built up retail math and merchandising strategy skill sets through open-to-buy planning and stock-to-sale transfers