A Canadian not-for-profit, connecting corporate and government procurement to women-ownedbusinesses. Ascending rapidly from an earlier Executive Assistant to the President role, I successfully:• Aligned sales, marketing, creative and ad teams to create and exhibit a singular vision in messagingand content development.• Developed a global communications strategy to align external partners including BMO, TD, Accenture,IBM, Rogers and the Government of Canada Diversity team.• Ensured all communications adhered to messaging guidelines and standards.• Managed the organizations growth across Social Media channels, driving elevated audienceengagement and responsiveness.• Created and launched marketing initiatives to highlight women owned Supply Chain organizations.• Reviewed marketing objectives to guide Creative team through marketing product developmentprocess.

A leading wholesale produce supplier servicing the hospitality, conference, nursing home and restaurantindustries where I was responsible for:• Spearheading client relationship management activities; addressing and resolving service issues andensuring compliance to SLAs and client requirements.• Designing communications and Public Relations programs and strategies from creative brief toimplementation and delivery.• Overseeing content marketing development to drive new client acquisition.• Supported business development efforts through driving multi-touch point lead and demand generation.• Maintaining an awareness of the competitive landscape and industry trends to better position thecompany, its brand image and pricing strategies.

A term contract promoting business development and brand recognition efforts for one of Canada’s leading executive talent acquisition firms. Key results revolved around:• Energizing online and social media marketing communications efforts to develop new client sales funnels.• Researching and formulating sales converting marketing content.• Deploying data analytics to measure and assess campaign success.

With a focus on Influencer Marketing, a PR and Marketing agency focusing on raising conversations around client offerings and products across the social media landscape where in an intern role, key duties included:• Monitoring media coverage around clients’ activities and products; assessing market acceptance levels and the overall UX.• Creating marketing, ads and communications plans to elevate referrals, awareness and sales; surpassing all established revenue and ROAS performance metrics.• Contributing new and creative marketing ideas while building media lists for brands including Church and Dwight, Kimberly-Clark, Subway, Disney, Hallmark, Microsoft and Wind.• Maintaining a blogger ambassador program that generated 27,932,909 impressions within one year.• Networking with influential mommy and lifestyle bloggers for the Quebec Ambassadors program and building the framework to expand concept to English language channels.• Designing and managing client events, media tours and round table discussions.

Preparing copy for clients’ print and digital branding and sales promotion activities, I:• Provided input and guidance to direct marketing campaign development.• Collaborated with the Art Director and graphics team in creation of sales enhancing and brand building promotional materials.• Successfully secured two major accounts based on referrals. • Saw a suite of personal work published in promotional materials for large international grocery names such as Carrefour, Tesco and Kaufland.