Alexandra Smiley Email & Phone Number

Montreal, Qc, Ca

United States

Montreal, Quebec, Canada

• Promoted to Wholesale Operations Manager, reporting to the Senior Director, responsible for managing the entire wholesale operations cycle.• Developed and implemented a comprehensive new hire onboarding program. Served as mentor and coach to 5 new hires since 2023, ranging from interns to managers.• Led cross-functional initiatives to optimize internal product management systems and sales reporting processes and align practices across the department.• Managed and executed special… Show more • Promoted to Wholesale Operations Manager, reporting to the Senior Director, responsible for managing the entire wholesale operations cycle.• Developed and implemented a comprehensive new hire onboarding program. Served as mentor and coach to 5 new hires since 2023, ranging from interns to managers.• Led cross-functional initiatives to optimize internal product management systems and sales reporting processes and align practices across the department.• Managed and executed special projects as assigned by the President of Canada and Senior Wholesale Director.• Handled pricing negotiations and cost analysis for all customer orders, achieving quarterly sales and gross margin targets with major retailers and 200+ independent boutiques across Canada, managing $30 Million in sales for FY23 and FY24 Show less

Montreal, Quebec, Canada

• Drove sales of new products to major wholesale accounts like Winners, Nordstrom, Duty Free, and loyalty accounts, achieving $4 million in sales through both virtual and in-person presentations.• Conducted cost analysis and negotiated pricing to meet gross margin targets and adapt budgets monthly, maintaining alignment with financial objectives.• Collaborated with North American and European retail and wholesale teams to develop strategically merchandised product assortments.•… Show more • Drove sales of new products to major wholesale accounts like Winners, Nordstrom, Duty Free, and loyalty accounts, achieving $4 million in sales through both virtual and in-person presentations.• Conducted cost analysis and negotiated pricing to meet gross margin targets and adapt budgets monthly, maintaining alignment with financial objectives.• Collaborated with North American and European retail and wholesale teams to develop strategically merchandised product assortments.• Served as the primary contact for customer accounts, managing the end-to-end order fulfillment process to ensure customer satisfaction and timely delivery, while addressing any post-sale concerns.• Led market research efforts to uncover and capitalize on business opportunities, proposing initiatives to stimulate growth. Show less

Montreal, Quebec, Canada

• Efficiently set up systems, line sheets, and samples for seasonal markets, ensuring all purchases were accurately submitted to the corporate office and/or licensees within deadlines.• Performed weekly in-season inventory analysis to optimize stock levels, ensuring a balance between supply and demand to reduce overhead costs.• Developed comprehensive financial and statistical reports for the leadership team, including the President and VP of Sales, aiding in strategic decision-making… Show more • Efficiently set up systems, line sheets, and samples for seasonal markets, ensuring all purchases were accurately submitted to the corporate office and/or licensees within deadlines.• Performed weekly in-season inventory analysis to optimize stock levels, ensuring a balance between supply and demand to reduce overhead costs.• Developed comprehensive financial and statistical reports for the leadership team, including the President and VP of Sales, aiding in strategic decision-making across departments. Show less

Medellín, Antioquia, Colombia

• Developed and implemented a strategic plan to scale the business, with a focus on ecommerce operations, resulting in new online store platform and sales automation.• Overhauled the Kinira online store using new Shopify ecommerce, enhancing user experience by updating graphics, streamlining content, and optimizing product and pricing strategies.• Collaborated with leadership team on marketing strategies, spearheading content creation for social platforms and leading… Show more • Developed and implemented a strategic plan to scale the business, with a focus on ecommerce operations, resulting in new online store platform and sales automation.• Overhauled the Kinira online store using new Shopify ecommerce, enhancing user experience by updating graphics, streamlining content, and optimizing product and pricing strategies.• Collaborated with leadership team on marketing strategies, spearheading content creation for social platforms and leading ambassador/influencer programs, increasing social media engagement. Show less

Online

• Leveraged online platform to tutor Chinese children in English from ages 4-14 and taught 3-6 individual and highly customized teaching sessions each day. Completed student assessment for each student after each class, including final unit assessments. Taught trial classes for prospective students

Medellín Metropolitan Area

• Revitalized English language learning for students aged 5-16 by creating a dynamic, immersive environment, featuring activities like Spelling Bees and Speech Contests.• Developed and executed innovative lesson plans aligned with the school curriculum, focusing on elevating English proficiency through interactive and impactful activities tailored to beginner and intermediate levels. Implemented a structured review and feedback system based on KPIs to monitor and enhance student progress… Show more • Revitalized English language learning for students aged 5-16 by creating a dynamic, immersive environment, featuring activities like Spelling Bees and Speech Contests.• Developed and executed innovative lesson plans aligned with the school curriculum, focusing on elevating English proficiency through interactive and impactful activities tailored to beginner and intermediate levels. Implemented a structured review and feedback system based on KPIs to monitor and enhance student progress, with specialized support strategies that improved learning outcomes for students needing extra assistance. Show less

Ottawa, Ontario, Canada

• Evaluated as top performing server; accurately recorded orders and worked closely with kitchen staff to exceed expectations• Appointed with additional duties throughout every shift including, closing and opening restaurant, cleaning, greeting guests, etc.

Ottawa, Canada Area

Trim And Innes, Olreans

• Resolve customer complaints if required• Issue receipts, refunds, credits, or change outstanding to customers• Work in cash office balancing cashes, safes and preparing deposits • Manage the front end employees and ensure adequate customer service during peak hours

Bachelor'S Degree, Marketing

Activities and Societies: CASCO Nu Sigma Pi Honors Bachelor of Commerce with a Specialization in Marketing

Major/Specialization, Marketing

International Exchange at Audencia Business School Grande Ecole • Masters Major/Specialization in Marketing for Product Managers

Summer Program, Spanish Language And Literature

Attended a 1 month intensive Spanish Language course.