Alexandra Stackler Email & Phone Number

Ville De Paris, Île-De-France, France

La Défense

¤ Suivi et recommandations stratégiques en vue d’optimiser les investissements média du Marketing ¤ Consolidation et optimisations des dépenses marketing (média, hors média, people)¤ Remise en question des scenarii d’attribution (datadriven) et formalisation de la mesure d’incrément par levier d'acquisition¤ Datavizualisation : réalisation de POC puis mise en place d’un nouvel outil¤ Connaissances Clients : collaboration étroite sur des sujets tels que la LTV¤ Gouvernance Data : garant de la qualité de la donnée, documentation de la donnée¤ Encadrement et animation de l’équipe constituée de Business Analysts

Région De Aix-En-Provence, France

¤ Dashboards build-up to support marketing decisions (UX, CRM, acquisition, product marketing, sales)¤ Monitoring and upgrading the onsite recommendation algorithm¤ Project management: audit and optimization of the tracking dataLayer, implementation of a new data display tool (Tableau), accompaniment during the migration to a new CRM tool, prospecting for an attribution models¤ Adhoc analysis: cohort performance analysis and recommendations, client & prospect segmentation, TV performance follow-up¤ Forecasting: group global targets (ROI, traffic, turnover, member acquisition per channel)¤ Involvement in the project of the construction of the data lake

Paris

¤ Creation, optimization and updating of reports for sales and marketing decisions¤ Performance analysis of the group’s websites (KPI monitoring, user path, funnel optimizations, A/B tests)¤ Follow-up and optimization of ROI (innovation projects, A&P, digital campaigns)¤ Identification of opportunities to boost digital campaigns on multichannel (SEM, display, etc)¤ Build ad hoc analysis for key departments¤ Coordinate and express analytics and functional needs (tracking, websites re-melting)¤ Analysis perimeter : 23 e-business websites, 7 labels, 7 main markets

Paris

¤ Monitoring and analysis of the global business activity – define KPIs (turnover, budget, average order value, occupancy rate, etc) per distribution channels, markets, residences, commercial periods, type of stays. ¤ Forecasting sales scalability, target readjustments, commercial and marketing offers definition and impact analysis in order to optimize business¤ Carry out recommendations for sales teams and revenue management department ¤ Build reports and lead ad hoc analysis¤ Coordination between « client contact » teams (e-business, call center, CRM): communication of sales priorities, fixing challenges and targets to reach, define biaising for web partals, etc.

Carrying out activity reports of 35 nursing homes: analysis of the income statement and budget differential, proposition of earnings allocation. The company is one of the European leaders in the sector of dependency. Sales 2008: 702.3 million EUR (+ 29%).

Paris

In charge of the administration, accounting and finance. Year end closing.Implementing a new accounting software (SAGE Ligne 30) and setting up new processes. Cost control and budget follow-ups. A company of 5 employees and 500 K€ of sales.

Master 2, Corporate Finance

Cursus Mba, Finance, Général