Alexandra Wright Email & Phone Number

Melbourne, Victoria, Australia

Responsible for creating impactful operational content frameworks. Planning, development, production and governance all within my remit. Details include:Build content strategy / content architecture, to deliver connected customer journeys Operationalise strategy and framework in line with KPIs Lead, coach and develop an ambitious and diverse team Extensive cross functional stakeholder managementReinvigorate content channels on and off platformDefine & implement new… Show more Responsible for creating impactful operational content frameworks. Planning, development, production and governance all within my remit. Details include:Build content strategy / content architecture, to deliver connected customer journeys Operationalise strategy and framework in line with KPIs Lead, coach and develop an ambitious and diverse team Extensive cross functional stakeholder managementReinvigorate content channels on and off platformDefine & implement new CMS and martech toolingCollaborate with digital publishers and martech solutions thought leadership initiativesBudget alignment, forecasting and managementLead and oversee all productionManage PR and relevant talentThought leadership in content trends and martech Show less

Melbourne, Australia

In a fast paced environment, I developed big picture strategic thinking & bought it to life with some of Australia's best global and local brands to tell their stories across the Foxtel Group.Brand StrategyContent StrategyContent DevelopmentContent ProductionProduction ManagementClient ManagementExtensive Stakeholder Management

Melbourne, Australia

I pitched and delivered media and content partnerships for global and local Australian brands.Client LeadDelivered content creation - across all media (TVC/Billboards/Play-ons/Digital & Social)Production and Budget ManagementDigital and Social ManagementBroadcast, Digital and Media SponsorshipsBrand Integration Project ImplementationContract/Talent NegotiationEvents & ActivationsData Analytics to form partnership strategies

• Manage, deliver and communicate innovative experiential marketing activations to create awareness and consideration amongst a new progressive audience. Examples include Pandora Warehouse Sessions and Nova Activations• Develop briefs, implement and execute content creation for social platforms• Manage, facilitate and activate sponsorship properties such as X Factor, My Kitchen Rules and Survivor.• Develop strategies and metrics for activations, sponsorships and the Home Ground… Show more • Manage, deliver and communicate innovative experiential marketing activations to create awareness and consideration amongst a new progressive audience. Examples include Pandora Warehouse Sessions and Nova Activations• Develop briefs, implement and execute content creation for social platforms• Manage, facilitate and activate sponsorship properties such as X Factor, My Kitchen Rules and Survivor.• Develop strategies and metrics for activations, sponsorships and the Home Ground Advantage community grant program. • Analyse insights from metrics and implement changes• Development of the Holden Home Ground Advantage community grants program including strategic direction, communications strategy and implement across TV, radio, website, digital, social and search• Stakeholder engagement including reporting and insights• Brief, manage and liaise with agency partners• Manage budgets and forecasting Show less

• Website, CMS and Search monthly updates• Analyse weekly and monthly digital dashboards for insights to action• Creation of assets such as radio, press and digital content for each national campaign, with communications focusing on strong customer insights and alignment of brand and retail communications• Communicate with key stakeholders to achieve accurate and effective results; Finance, Dealer Network, Sales, Zone Team• Continued to grow and establish the Holden Home Ground… Show more • Website, CMS and Search monthly updates• Analyse weekly and monthly digital dashboards for insights to action• Creation of assets such as radio, press and digital content for each national campaign, with communications focusing on strong customer insights and alignment of brand and retail communications• Communicate with key stakeholders to achieve accurate and effective results; Finance, Dealer Network, Sales, Zone Team• Continued to grow and establish the Holden Home Ground Advantage marketing community program including management of agency teams and budget• Establish a strategy and continue to grow and establish the Holden Home Ground Advantage community program including management of agency teams, budget and communications Show less

• Execution of retail marketing campaigns • Management of social platforms (strategy and content creation)

Bachelor Of Business Marketing (Applied), Marketing

Victorian Certificate Of Education