•Setting the digital content strategy to grow business development and brand awareness. •Managing the digital content calendar and producing or outsourcing content assets such as white papers, videos, blogs, podcasts and webinars. •Setting and tracking digital marketing and NBD KPIs.•Website platform management, managing all development work and SEO improvements. •Managing the promotion of digital content through PPC, Linkedin advertising and paid partnerships with industry publishers.

•Managed multiple website redesign projects to improve lead conversion and customer centricity. •Managed the blog schedule including editing authors’ work to improve SEO.•Developed and executed strategies around social media engagement. •Managed and produced lead nurturing email marketing campaigns and designed workflows for email journeys. •Led on data protection duties and implemented new privacy policies to ensure the company and the database became GDPR compliant before May 2017.

•Produced and managed the delivery of the digital content strategy for the website. •Led and trained a cross-functional team of 13 content website authors to ensure content was on brand, audience and results focused. •Line managed a content team of two: a web officer and graphic designer.•Managed the editorial calendar for the website and social media channels.•Produced website reports and monitored KPIs to inform the content schedule.

Content creation, SEO management, training a devolved website team, website redesign.

Digital campaigner, content strategy, digital project manager, line manager.