Alexandra Adhiambo, Acim Email & Phone Number

Dublin, Ie

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Toptal is an exclusive network of the top freelance software developers, designers, project managers, product managers and finance experts in the world. We connect high caliber talent to companies globally, servicing over 10,000 clients in more than 100 countries.In my current role I manage top of the funnel client experience with a focus on improving client activation for Small and Medium Business clients and thinking through innovative ways to drive business growth through product led solutions and experiments.

Nairobi, Kenya

In my role I managed the full product lifecycle of the loyalty product strategy focusing on driving always on engagement of customers. Responsible for the continuous improvement and optimization of loyalty program - "Safaricom Bonga", product enhancements, new products under the loyalty structure and go to market of the program while maintaining a best in class digital customer experience.• I Lead customer research activities and translate user insights into product propositions. • Leading an agile squad in the development of the expanded loyalty product strategy• I Monitor and analyze Product KPIs, implement action plans and keep up-to-date product roadmap.• Prioritizing the Product Backlog to best achieve OKRs & missions outcomes. • Facilitating Scrum events, Sprint Planning Meetings, Sprint Reviews and Retrospectives • Managing stakeholders (internal and external) on the roadmap and deliverables for each quarter and driving implementation of the same • Developing the go to market strategies for every product enhancement/launchMarketing Society of Kenya - Best Marketing Response to COVID 2020 Award- Bonga For Good1st Runners Up - Best Sustainable Marketing 2020 Award - Bonga For GoodDigital Media Awards 2021 - Best Use of Technology: Bonga For Good Campaign

I Led the portfolio marketing strategy & brand equity initiatives for Mass customers (Low value customers-21Mn) growing brand love from 53% to 61% and Sales growth meeting the revenue target of the segment and maintaining profitable value. During my tenure I developed the Go to Market strategy and execution for mass propositions and products including all new launches regionally working together with Digital, Creative and Media agencies and our regional trade teams to bring this to life; Stori Ibambe na Safaricom Campaign; Simple Transparent Honest FOR YOU campaign• Design strategic interventions on brand portfolio, marketing and sales plans based on the in-depth analysis of wide set of data, including sales, shares, consumer insights, media efficiency, competitive activities, etc.• I Analyzed customer insights, usage patterns, competition activities, and market scenario to draw insights into customer usage /recharge behavior to design propositions to optimize revenue and profitability• Developed the commercial case and secured commercial approvals for the segment; Collaborating with Sales, Customer care, Product & Services, Finance, Technology key stakeholders to align the Segment unit goals;• Project managed the segment plans till delivery by working with Virtual Business teams and the Joint Delivery Teams;• Worked closely with Trade Marketing and Sales Teams to meet the acquisition target of 45k Daily new Gross adds (This was at 52k daily average), and product acquisition (Stori Ibambe and Safaricom For You)• Managed Segment Opex Budget• Managed Overall Commercial Budget for the new Brand Campaign – Safaricom FOR YOU

Kenya

• Delivered E2E plans for customer acquisition on to Safaricom Platinum: driven acquisitions from 15,000 to 100,000 cumulative customers with 65,000 daily-active customers.• Led the lifestyle element of Safaricom Platinum, engaging partners to increase value for our customers with successful delivery of events and travel packages for customers.• Developed segment implementation plans based off the over-arching segment strategy• Collaborated with Sales, Customer care, Product & Services, Finance, Technology, Brand Experience, Marketing and key stakeholders to ensure successful implementation of segment plans• I was responsible for consumer segment brand metrics i.e. Brand Health trackers, NPS etc.• Packaged consumer insights into profitable value propositions leveraging on market knowledge: Data Heavy and Voice heavy offers• Led the Go to Market strategy for propositions and products: Giga Bundles, All in One Monthly, Platinum• Worked closely with CVM team in designing and executing BTL campaigns to maximize share of wallet based on ARPU (Up & Cross-selling)• Worked Closely with the Marcomm team in designing and distribution of relevant BTL materials to relevant channels to optimize the reach to target segments• Led E2E execution of All in One Monthly Bundle acquisition • Analyzed customer insights, usage patterns, competition activities, and market scenario to draw insights into customer usage /recharge behavior to design segment propositions to optimize revenue and profitability• Managed Segment Opex BudgetAchievement• Driven 38% of customers from daily purchases to monthly commits, which gives the company assured revenue.• Driven our retail channel to sell propositions for the first time as the main KPI growing their sales from 5% to 90% against target in a span of one month by driving incentives and engagement with our retail team.

BLAZE is a Youth Network by Safaricom, created to speak to, empower and deliver category specific products & services to youth in Kenya.• Delivered insights that were fit for purpose within the youth segment and Identified opportunities for growth within the youth segment• Responsible for embedding and driving the understanding of consumer motivation and the identification of opportunities that unlocked growth for the business – Product change and enhancements; On-ground scaling of engagements.• Responsible for delivering on the segment plans and segment performance metrics • Monitor and report on delivery of heartbeat KPIs and set objectives• Cross functional collaboration with Sales, Customer care, Product & Services, Finance, Technology, Brand Experience, Marketing and key stakeholders to ensure successful implementation of segment plans• Presentation of Youth Segment performance in monthly company reviews (Customers, Revenues, Share, TOMA, Consideration, Bonding, NPS, ARPU, Smartphones, Data Usage)• Responsible for the development of an annual/bi-annual/segment implementation plans for the segment• Ensured Consumer Value Management for youth customers with relevant youth speak.Achievement• Delivered an end-to-end plan for BLAZE devices taking it to market and made sales up to 110%. This was among the top 3 devices selling in the company.• Led a successful delivery of all BLAZE assets including: BYOB Summits & Creation Camps and BYOB TV Show. Touching 44,000 youth across the regions• Spearheaded the roll out of Campus Experience Zones with the 1st one launched at Catholic University of East Africa to drive engagement with Youth Customers• Collaborated with teams in product enhancements that led customer growth from 1.7Mn to 2.5Mn Youth customers on BLAZE

Waiyaki Way

Safaricom is the leading provider of communication solutions in Kenya, and the home of M-PESA, providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services; at the heart of Safaricom, it's all about Transforming lives through meaningful community projects.This is an 18 month Discover program aimed at exposing trainees to the different divisions in the business in preparation for market based leadership. You go through stints around all the major divisions of the business so as to learn and gain experience of different functions.Call Center and Retail Shops• Received hands on training at the Call center and Retail shops, gave recommendations and followed up on implementation on projects.Enterprise Businesss Unit• Analyzed and gave recommendations on the Enterprise CARE model.• Carried out a survey with our Enterprise partners on migration of top management to 4G sim cards and followed up on E-shot creation and sending to clients to create awareness.Financial Services• Created Go to Market Strategies for products and services under M-PESA.• Carried out Product reviews and reporting under M-PESA.

Muthaiga

Responsible for financial record keeping and administration.Manage payrollMaintain bank records and deal with the bank in all financial matters.

• Provide administrative support for Managing Director• Prepare monthly end reports• Maintain inventory of the company• Manage petty cash account• Prepare personal consultant contracts• Process personal consultant monthly invoicesHuman Resource Support•Collect and Compile data for the Human Resource control system.•Update the Human Resource control system on a daily basis.

Buruburu

Created The Youth Budget, Implementing financial planning recommended and Ensuring that all the group's finances meet the set goals.

Spearheading sourcing of contacted services Liaising with support servicesDealing with the set up of the location at the venueCoordinating any other activities as tasked

Followed up on proposals and timelineConducted meetings with the committee and placement and career services office.Followed up with companies on participation during Career FairCreated awareness on the importance of Career Fair.

Generated ideas on how to raise funds, Properly receive and disburse money, informing the committee on its financial strengths and weakness and Keep account records of all money received and disbursed.

Mba In International Business Management & Innovation

Simon Page, Diploma In Professional Marketing

Marketing & Digital Strategy, Innovation in Marketing, Managing Brands

Shared Value Executive Program, Shared Value

Enhancing Business competitiveness by advancing the economic and social conditions of the communities in which the business operates

Bachelor Of Science (B.S.), International Business Administration

Activities and Societies: Member of Enactus Club that has taken the initiative to create more entrepreneurs in the society. Member.

International Computer Driving License