Alexandra Alexa personal email
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Coffee evangelist, Avocado defender, low-cost travel expert, dachshund lover for life, hungry for exhilarating visual feasts. Not bored yet? Facts from the CVesque story of my professional life below...But first things first. Nice to meet you. I am Alexa and I used to be a copywriter. Don't get me wrong, secretly I still hope I'll publish a book someday and I still take shy pride in recognizing good writing. I just stopped writing for a living. A couple of years ago, I traded words for images and decided to invest my time, my undivided attention and my upcoming years - decades, who knows? - in graphic design. It seemed like a risky gamble at the time, but my life was instantly turned upside-down. In a great way. Anyhow. You probably want to know more about my work. I'm a bit of a perfectionist when it comes to details, I very much enjoy researching for a project, I will happily debate for hours on concepts, approaches, and styles. I mainly wear black, white and grey, but will forever be in love with strong colors. My typeface of choice is usually a strong, powerful one, balanced out by a thin, sleek and elegant counterpart. I strongly believe that graphic design is an effective business tool. But at the end of the day, it can be useful in an educational way, bearing a strong visual message, whilst emphasizing our cultural and social reality.If your are keen to meet an avid visual thrill seeker, passionate coffee evangelist, and dachshund lover for life, you know where to find me :)
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Creative LeadValsea TechnologyMarbella, Al, Es -
Senior Digital DesignerValsea Jun 2022 - PresentMarbella, Andalusia, Spain -
Brand Identity DesignerBeam Jun 2020 - PresentCluj-Napoca, Cluj, RomaniaModernist approach on brandingWe joined forces because we are done with freelancing. We no longer believe in the classical agency structure and we want to try to do things another way. Alongside us, we have a team of consultants, freelancers or even other agencies that we have been collaborating with for years. Together, we can manage any type of project.Our expertise is branding, but we’re not stopping there. We start with the client’s plans and vision, we develop the concept strategically and then we move on to implementing it. We stay close to the brand until it walks on its own feet or until we feel that it no longer needs us. We want to build solid brands and long-term relationships. We want to be there, both in the second that the first sketches are drawn, but also for the moment the first stone is physically laid in the foundation. We want to work with people we share the same values with and with whom we have a common vision. Long-lasting. With essence and elegance. -
Graphic Designer Contractor At Unilever Water & Air WellnessUnilever May 2022 - Aug 2022 -
Global Graphic Designer At Unilever Water & Air WellnessUnilever Nov 2021 - May 2022Stockholm, Stockholm County, Sweden -
Graphic Design ConsultantThe World Bank Dec 2020 - Jan 2022 -
Digital Designer ContractorGreentube Pro Dec 2020 - Nov 2021Vienna, Austria -
Senior Digital DesignerSpinola Gaming Oct 2020 - Nov 2021Malta -
Digital Designer ContractorGvc Group Oct 2019 - May 2020Austria- Responsible for the production of high-quality digital design work for Ladbrokes online marketing activities to ensure the delivery of world-class visual communications within the gaming sector;- Responsible for the creation and delivery of strong and dynamic content from conception through to final production. This involved researching, brainstorming and creating concepts in collaboration with the design, editorial, and web content teams and relevant clients/ stakeholders, working from an initial brief to final sign off;- Worked closely with Brand, Gaming, Marketing, Product, VIP, and other internal teams and various third parties to develop concepts and ideas that deliver the high-quality customer experiences on brand product websites and in marketing communications; - Quality check and proof all personal design and production output to ensure completed work is error-free, meets the brief, and achieves the desired design standards and brand guidelines;- Ensured work produced is consistent with the creative direction and brand guidelines defined by the Director of Creative;- Supported the more junior members of the design team by sharing advice, assistance, and encouragement;- Maintained strong working relationships with team members, creative studio teams in other locations, stakeholders and established effective communication levels required to provide effective design advice and guidance to clients;- Proactively provided support to the Digital Design Manager & Creative Studio Manager on a daily basis, being a team player and actively seeking out opportunities to assist the team;- Maintained full awareness and understanding of appropriate legislation for relevant channels and ensured all design work is approved by the Compliance and Legal teams; - Proactively researched industries, market trends and competitor reports having a full understanding of competitors and other markets. -
Digital DesignerLadbrokes Coral Group Mar 2018 - Sep 2019Gibraltar- Responsible for the production of high-quality digital design work for Ladbrokes online marketing activities to ensure the delivery of world-class visual communications within the gaming sector;- Responsible for the creation and delivery of strong and dynamic content from conception through to final production. This involved researching, brainstorming and creating concepts in collaboration with the design, editorial, and web content teams and relevant clients/ stakeholders, working from an initial brief to final sign off;- Worked closely with Brand, Gaming, Marketing, Product, VIP, and other internal teams and various third parties to develop concepts and ideas that deliver the high-quality customer experiences on brand product websites and in marketing communications; - Quality check and proof all personal design and production output to ensure completed work is error-free, meets the brief, and achieves the desired design standards and brand guidelines;- Ensured work produced is consistent with the creative direction and brand guidelines defined by the Director of Creative;- Supported the more junior members of the design team by sharing advice, assistance, and encouragement;- Maintained strong working relationships with team members, creative studio teams in other locations, stakeholders and established effective communication levels required to provide effective design advice and guidance to clients;- Proactively provided support to the Digital Design Manager & Creative Studio Manager on a daily basis, being a team player and actively seeking out opportunities to assist the team;- Maintained full awareness and understanding of appropriate legislation for relevant channels and ensured all design work is approved by the Compliance and Legal teams; - Proactively researched industries, market trends and competitor reports having a full understanding of competitors and other markets. -
Graphic DesignerKindred Group Plc Jun 2017 - Mar 2018Gibraltar- Producing visually engaging, on-brand creative for a wide range of assets including, but not limited to, emails, onsite promotion pages, page take-overs, and landing pages, product graphics, social media graphics and banners, static and rich banner ads, email campaigns, and email templates;- Translating product positioning, existing research, and offline/online Marketing strategies into effective designs;- Working with CRM team and internal developers to ensure aesthetics also are aligned with usability, accessibility, and web standard;- Work with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative vision;- Work with Director of Digital Marketing to translate and create marketing requirements into compelling, appropriate campaigns and designs;- Manage and produce digital design work, including banner sizing and versioning;- Translate wireframes into simple, easy-to-use User Interfaces;- Test designs for usability and quality;- Ensure consistency of brand and creative across digital customer touch points;- Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics;- Working collaboratively with other designers, the design lead, and account managers to ensure consistent quality. -
Graphic Designer32Red Plc Jun 2016 - Mar 2018Gibraltar- Producing visually engaging, on-brand creative for a wide range of assets including, but not limited to, emails, onsite promotion pages, page take-overs, and landing pages, product graphics, social media graphics and banners, static and rich banner ads, email campaigns, and email templates;- Translating product positioning, existing research, and offline/online Marketing strategies into effective designs;- Working with CRM team and internal developers to ensure aesthetics also are aligned with usability, accessibility, and web standard;- Work with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative vision;- Work with Director of Digital Marketing to translate and create marketing requirements into compelling, appropriate campaigns and designs;- Manage and produce digital design work, including banner sizing and versioning;- Translate wireframes into simple, easy-to-use User Interfaces;- Test designs for usability and quality;- Ensure consistency of brand and creative across digital customer touch points;- Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics;- Working collaboratively with other designers, the design lead, and account managers to ensure consistent quality. -
CopywriterBlkn Oct 2014 - Jan 2017Cluj County, RomaniaBLKN is a street wear brand established in 2006 in Transylvania, which was inspired by the countries across the Balkan area. Feeding from street culture it tries to push its target customers towards creativity, uniqueness and quality. Responsibilities:Elaborating the brand's annual marketing strategy;Creating, editing and publishing new content on the company's website, blog and social media platforms: Facebook and Instagram;Proof reading all written materials;Constant Social Media communication on Facebook, Instagram, LinkedIn;Monitoring the online conversation in Social Media;Advising typesetters and also designers in creating materials that would generate brand awareness;Collaborating with the art director, owners and sales representatives in order to establish the concept of each new collection, it's core message and promotion channels;Developing and implementing online and offline communication strategies;Establishing the brand's online identify trough powerful images, creative written messages and highly competitive promotional campaigns. -
Contributing EditorDejulmeu Oct 2015 - Dec 2016Dej, RomaniaResponsibilities:Copywriting & Content creation;Contribute a story on a monthly basis on travel theme. -
Designer And Content CreatorRecruitgibraltar Jan 2016 - May 2016Gibraltar- Responsible for the production of high-quality copy and original visual content;- Responsible for creating engaging web and print material: Facebook, LinkedIn covers, Facebook promotional posts, business cards, flyers, poster etc. following in-house editorial, formatting and style guidelines;- Responsible for strategic communications and social media planning; - Responsible for conceptualizing and delivering web design graphics;- Researching, assisting and presenting new ideas for creative marketing campaigns and complete rebranding for the company’s image;- Ensured accurate and high-quality output of print or pre-media artworks files;- Responded to requests for logos, proof materials and project information from department staff;- Created graphic elements (photos, logos, icons) for internal marketing campaign use;- Created compelling proposals and conducted in depth market research and trend spotting for new and website;- Performed daily management of social media platforms and database updates. -
Copywriter / Visual Content Creator- Freelancer Jun 2012 - Dec 2015Cluj County, RomaniaFields: IT, Leisure, Tourism, Health & Well-being, Telecom, NGO, GamingResponsibilities:Handling high profile accounts and contacts;Creating marketing strategies adapted and personalised for each client;Elaborating and coordinating editorial procedures and maintaining editorial standards;Creating, editing and publishing new online and print content for various clients, from different fields: IT, Leisure, Tourism, Health & Well-being;Writing content for Social Media Platforms: Facebook, Instagram, TripAdvisor, Foursquare,Linked In, Google+;Creating visual content for the event: print materials - brochures, banners, posters, flyers, web materials – newsletter layout, Facebook covers, Facebook posts etc.;Web editing and blogging on WordPress platform;Designing promotional materials: banners, flyers, brochures, posters;Event planning and event management;Liaising daily with journalists and other freelancers;Monitor and engage in relevant social discussions about the company, competitors, and/or industry.
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Editor & Social Media SpecialistZile & Nopti Cluj-Napoca Jul 2011 - Aug 2015Cluj-NapocaThe largest network of leisure magazines in Romania, Zile si Nopti is present in 23 regional versionss distributed freely in over 6,000 locations in major cities, with a monthly circulation of 700,000 copies across the country.Responsibilities:Writing content for print and online media, ensuring that the editorial content delivers the publication's message and objectives to a targeted audience;Creating, editing and publishing new content, on specific themes: gastronomy & culture; movie reviews, nightlife, touristic information etc.; Acting a brand ambassador of the publication during specific events;Ensuring page checking and quality control;Responsible for producing editorial articles that are entertaining, informative and newsworthy;Website maintenance and editorial update on daily basis;Daily Social Media communication on Facebook;Creating highly engaging web materials: banners, Facebook covers, images for Facebook Ads, newsletters, flyers;Coordinating the editorial staff;Delegating responsibilities and tasks on a weekly basis to other editors;Establishing a monthly plan that contained all communicational aspects of the publication:Social Media presence, offline presence at different festivals and events form the city;Keeping a close contact with the design department and implementing changes, visual improvements to the graphic layout of the magazine;Overviewing and proofreading every issue of the printed magazine before sending it to the printing company.
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Pr & Event ManagerIrish & Music Pub Nov 2009 - Jul 2015Cluj-NapocaOne of the oldest pubs in Cluj, Irish & Music Pub is well known for hundreds of rock concerts, many cultural events and its amazing food.Responsibilities:Build and manage the company’s social media profiles and a strong online presence;Creating and maintaining media relations with the local press;Research on marketing trends and consumer behavior, on a monthly basis;Elaboration of promotional materials: online banners, Facebook covers, posters and flyers, newsletter layout;Mass mailing, database maintenance;Website update and blogging on WordPress platform;Creating elaborate weekly media plans for radio promotion;Creating original copy for radio advertisements;Social Media Management: Facebook, Twitter, TripAdvisor, Foursquare, Instagram;Creating and maintaining connections with targeted bands through booking agents;Elaborating monthly concert plans;Event planning and management. -
EditorFlashme.Ro Jan 2013 - May 2015Cluj County, RomaniaResponsibilities:Elaborating high quality copy for Social Media platformsWriting targeted articles on fashion industry -
CopywriterAgentia Exquisite Jun 2014 - Apr 2015Cluj-NapocaA young and creative storytelling agency from Cluj, Romania, with expertise in content marketing, copywriting, storytelling, event planning, social media communities management. A place where amazing stories are created, with which people wish to interact, stories that attract and strengthen the bond with the targeted audiences. Responsibilities:Copywriting & Storytelling;Carrying out research for articles execution;Working in a range of different writing styles;Writing engaging material for different markets;Activity in proofreading all materials before final print;Participating in brainstorming sessions with the general manager, creative director and art director, researching and preparing situation analysis for possible future clients;Participating in marketing strategies creation for several clients, planed together with the agency's creative department;Participating in rebranding activities: research, design, feedback, implementation, evaluation;Build and manage the company’s social media profiles and presence, including Facebook,Twitter, LinkedIn, Google+ and blog (Wordpress platform);Creating professional press releases;Maintaining and improving existent media relations;Create engaging and visual and textual content, appropriate for specific networks;Run regular social promotions and campaigns and track their success. -
EditorClujlife Feb 2014 - Jun 2014Cluj County, RomaniaResponsibilities:Copywriting & Content creation;Researching a client, their market and also their competitors;Writing convincing, results-oriented copy for websites;Drive consistent, relevant traffic and leads from the social network presence of the company; Track, measure, and analyse all initiatives to report on social media ROI.
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Pr SpecialistQuantum Pharm Mar 2013 - Jul 2013Cluj County, RomaniaResponsibilities:Creating online and offline campaign proposals, implemented trough company's website or in stores;Social Media communication on Facebook and Pinterest;Working with a talented mix of designers, writers and account managers;Writing engaging and convincing copy for a clients and consumers;Writing articles for print and promotional materials;Managing public relations;Work alongside marketing manager to help distribute content that educates and entertains the company's audience and supports the established marketing goals.
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Pr ManagerFundația Părinți Clujeni Aug 2010 - Dec 2011Cluj-NapocaResponsibilities:Elaborating and implementing the annual online communication strategy;Exploring new ways to engage with the targeted audience and identify new social networks to reach the NGO's key public;Creating Social Marketing strategies;Promoting the NGO's brand image in the best possible way;Involved in writing for campaigns and creation of web and print promotional materials;Creating graphics, slide templates and PPT materials for meetings;Presenting various options to clients, ideas, samples etc.;Planning and organising fundraising events, involving the presence of children, parents and school teachers;Social Media communication on Facebook;Website maintenance and editorial update on weekly basis.
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Web Editor / Editor / Layouter24Fun Cluj Feb 2008 - Feb 2010Cluj-NapocaResponsibilities:Copywriting & Content creationWriting articles on various themes Web Editing / DTP / Media plans
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Contributing EditorJ'Adore Nov 2008 - Feb 2009Cluj-NapocaResponsibilities:Copywriting Creating articles on cultural themesTexts related to the world of fashion
Alexandra Alexa Skills
Alexandra Alexa Education Details
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Communication And Public Relations -
Masters In Media Production
Frequently Asked Questions about Alexandra Alexa
What company does Alexandra Alexa work for?
Alexandra Alexa works for Valsea Technology
What is Alexandra Alexa's role at the current company?
Alexandra Alexa's current role is Creative Lead.
What is Alexandra Alexa's email address?
Alexandra Alexa's email address is al****@****hoo.com
What schools did Alexandra Alexa attend?
Alexandra Alexa attended Universitatea „babeș-Bolyai” Din Cluj-Napoca, Universitatea „babeș-Bolyai” Din Cluj-Napoca.
What are some of Alexandra Alexa's interests?
Alexandra Alexa has interest in Cinematography, Social Services, Writing, Fashion Design, Traveling, Education, Reading, Photography, Dogs, Animal Welfare.
What skills is Alexandra Alexa known for?
Alexandra Alexa has skills like Public Relations, Copywriting, Marketing Communications, Social Media, Media Relations, Press Releases, Advertising, Strategic Communications, New Media, Blogging, Communications Planning, Social Media Marketing.
Not the Alexandra Alexa you were looking for?
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Alexandra Lopez
Barcelona -
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Alexandra Romero Pallares
Business Consultant | Strategy & Innovation | Business Model Validation | Startups | Entrepreneurship | B2C | B2B | Design Thinking | Lean StartupBarcelona -
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