Pioneered AAA's first official brand style guide, including developing design and granular content guardrails to streamline the approval process and increase consistency across the organization. Implemented a Digital Asset Management (DAM) tool, creating a robust and accessible filing system to for 20,000+ company assets.Created, co-produced, and launched AAA NCNU's first podcast, achieving 50,000+ downloads in its first two seasons.

Co-created and developed a messaging strategy for RealTime Community, a community engagement initiative connecting Kaiser Permanente employees to local nonprofits for pro bono projects.Led a video visibility marketing campaign, a growth initiative aimed at increasing employee program participation. The campaign generated a 15% increase in new sign ups within 90 days of execution. Drafted ongoing external and internal communications, acting as a liaison for program participants and our local nonprofit partners seeking strategic help.

Led a swift brand identity overhaul within first month of employment, identifying growth opportunities, points of differentiation, and analyzing competitors to refine messaging. Conducted market research, using existing member data to identify purchasing patterns and establish buyer personas. Executed a paid ominichannel marketing campaign promoting a consumer product launch, increasing online sales by 30% over 72-hours.

Led a successful omnichannel marketing campaign for eatsa's launch, yielding over a million digital impressions and overwhelmingly positive brand sentiment. Designed robust brand guidelines, establishing content and design guardrails to ensure consistency across all collateral, internal, and external marketing efforts. Collaborated daily with the design and product teams to produce, manage, and approve content for our digital properties, physical locations, and food packaging. Created and executed an organic content strategy to drive brand awareness and increase consumer engagement within 90 days of launch. This effort resulted in a 15% boost in overall engagement and continued MoM growth. Stayed abreast of industry trends, ensuring strategy and content relevance