Alexandra B. Email & Phone Number

Denver, Co, Us

Brooklyn, New York, United States

Driving marketplace growth for a hardware company across the US, EU, and AU markets, overseeing P&L and successfully leading a team of 5.• Achieved a 98.6% increase in Amazon US sales within a year, while growing sales in other countries and small platforms by 40%.• Reduced operational expenses by 9.35% through effective Amazon case management and contractor optimization.• Lowered TACoS by 5% optimizing both internal and external traffic strategies• Established and led a successful reputation department, resulting in a 30% increase in review velocity and a 50% reduction in negative reviews.

Acted as a full-service e-commerce agency, supporting diverse clients with tailored solutions to grow their online presence and achieve sustainable profitability.• Built a complete business process from the ground up for a sportswear brand, Be-Everything.us, managing everything from legal compliance and budgeting to traffic acquisition strategy and execution. Hired and trained a team of 6, achieving 40% profitability with a projected break-even within 7 months through optimized traffic channels.• Conducted 10+ customized market research projects and crafted go-to-market strategies for clients in home appliances, health & beauty, and fashion, aligned with each client’s capabilities and priorities. Results included a 34% reduction in marketing costs for one client and informed product development plans for another, targeting a 2025 launch.

St Petersburg, St Petersburg City, Russia

Established and managed a 10+ member e-commerce team for a consumer electronics CPG (Consumer Packaged Goods) company, attaining a consistent $150k in monthly sales within a rapid 6-month period.• Drove monthly profit growth from 20% to 35-40%• Developed a strategic product selection and ordering plan for over 500 SKUs in China, conducting rigorous market testing. This effort led to a refined inventory of 300 high-performing SKUs, with 10 achieving top positions in their respective categories, and successfully optimized expenses for competitive ASINs.

Crafted a content strategy for a portfolio of CPG brands selling on Amazon. By clarifying product expectations, elevated conversion rates (CR) for top-selling products by 22% and boosted overall sales by 15%.

Moscow, Moscow City, Russia

Xiamen, Fujian, China

Fashion/Apparel Design

International Business Studies