Alexandra (Zandra) Conley Email & Phone Number

Remote

• Developing and designing consumer goods in the cake décor and celebration categories including print-on-demand cake designs, cupcake rings, sugar decorations, and cake toppers
• Responsible for designing product concepts for the above categories utilizing seasonal trends
• Ensuring all products are set up to be manufacturer-ready

Remote

• Launched and currently maintaining an online storefront and independent brand designing, developing, and selling consumer goods in the accessories, drinkware, and apparel categories including enamel pins, stickers.
• Optimized shop listings for SEO rankings and tracked sales and analytics for high-performing designs and website traffic origins.
• Grew Zandra Illustration year over year and pivoted to running the business full-time in 2021.
• Launched a successful Kickstarter campaign in 2021 to fund additional product collections and raised over $14,000 from the original $650 goal
• Promoted shop across social media platforms to increase traffic and brand awareness resulting in over 30,000 followers across platforms

Bethlehem, Pennsylvania

• Developed and designed product lines, packaging, and branding for consumer goods like toys, art kits, craft supplies, and stationery
• Collaborated with a team of designers to balance workload and meet tight shipping deadlines
• Adhered to styleguides for established retail brands as well as developed new designs from scratch
• Researched and developed new products through market trends, consumer profiles, moodboards, and thumbnail sketches

Tremont, Illinois

• Lead and directed a small team of designers
• Worked with licensed artwork for Warner Brothers, Disney, DC Comics, Marvel, and Thomas Kinkade
• Managed all incoming and outgoing projects for creative development, both in-house and for external clients
• Responsible for the hiring of new artists
• Oversaw the handling and delivery of files for both in-house and outsourced merchandise manufacturing

Tremont, Illinois

• Designed products and merchandise from licensed assets as well as original works for commercial consumption
• Oversaw print and quality control for designs on a variety of different products

Peoria, Illinois Area

• Taught two classes of students over the course of one semester at Bradley University
• Students learned the programs Photoshop, Illustrator, Audition, Premiere Pro, and the operation of DLSR cameras
• Responsible for teaching, work shopping, critiquing, and grading projects

Peoria, Illinois Area

• Worked closely with a small team of multimedia specialists to produce educational content for physicians, nurses, and medical students
• Assisted with video shoots and post-production editing
• Generated 2D assets for both video and animation content
• Collaborated with other departments to produce marketing materials in the form of flyers, brochures, logos, banners, and graphics

Peoria, Illinois Area

• Worked alongside the creative team as a full-time contractor to produce video-based content for Caterpillar’s MINExpo
• Responsible for storyboarding shots, animating transition sequences, chroma keying, and rotoscoping footage
• Produced over twelve hours of video and animation content in a six month contract

Bachelor Of Arts (Ba), Animation And Visual Effects

Minor, Creative Writing

Minor, Studio Art

Education record